Jerez - Digital Media - Dublin, Ireland

Lady Jerez

Dublin, Ireland


Digital Media


I am a 26-year-old professional with 5 years of expertise in digital marketing, including 3 years in digital fundraising for the non-profit sector. Moreover, I have extensive experience leading online strategies and investing in the online market with the aim of generating leads and conversions, especially through PPC. These include: campaign planning, implementation, reporting, optimization, SEO and SEM of several websites; additionally I have experience in community management and social media trends. I am a native Spanish speaker with an advanced English level and proficient spoken-written communication skills, achieved by attending different language courses and working with international organisations.

Work History

eMarketing Director

Ingeniarte Creative Media, C.A.

July 2012 - September 2013

Main Role: Creation, analysis and management of online advertising campaigns for private companies and non-profit organisations.
Responsibilities involved:

- Coordination and supervision of online ads (PPC).
- Presentation of economic proposals (Sales).
- Creative writing of landing pages and articles.
- KPI analysis for each campaign (CPA,ROI, CTR).
- Client training for the developed applications, i.e.
E-commerce, landing pages, mobile webs, apps and Facebook games.

New Media Coordinator

Aldeas Infantiles SOS Venezuela

September 2009 - July 2012

Main Role: Head of New Media. In charge of all the online fundraising activities to obtain leads, monthly donors, one-time donors, followers and upgrades.
Responsibilities involved:

- Annual planning and budget management of all digital media campaigns.
- PPC strategies; management and input on all aspects of Social Ads, Google Ads and other Networks.
- Management of their social media strategy.
- Email marketing activities.
- SEO and keyword density improvements.
- Performance reporting and KPIs analysis (ROI, CPA, CTR, CVR, Bounce Rates, Visits, etc.)
- Writing and managing content on all landing pages.
- Improvement of the overall look & feel of the website from a design and UI perspective.

New Businesses Coordinator

Screen Media Group

June 2008 - September 2009

Main Role: Execution of marketing activities focused on new client acquisition.
Responsibilities involved:

- Coordinate promotional activities focused on acquiring new clients (Sales).
- Attend to events and meetings to promote the company’s services.
- Organise the client list related to hosting plans and domains.
- Write new articles on their corporate blog.
- Prepare economic proposals to interested clients.
- Sending emails and SMS marketing through platforms like Constant Contact, IMOLKO and DANA Connect.

Marketing Coordinator

Lebran Insurances Brokers

May 2006 - September 2008

Contacting clients by email marketing
Promoting new products and services
Coordinating meetings


eFundraising Campaigns

A summary of my work (examples)

Valentine's Day Campaign

Banner example 300x250

Qualifications & Certifications

English course

Emerald Cultural Institute

Advanced Technical Degree in Marketing and Advertising

IUNP (Instituto Universitario Nuevas Profesiones)


ICREA (Instituto de creatividad y comunicaciones)

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