Bhatia - Media & Marketing Professional - Mumbai, MH, India

Kusha Bhatia

Mumbai, MH, India

Services

Media & Marketing Professional

Summary:

Specialties:
 Excellent knowledge of different medium of advertising (Electronics(TV & Radio), Print, Outdoor, Digital, Social Media & OOH Media, Events).
 Celebrity Management/Vendor Management/Team Management.
 Good interpersonal and communication skills.
 Good knowledge and understanding of the businesses.
 Planning & Executing Marketing Campaigns, New Media Buying, Digital promotion, ATL & BTL activities

Work History

Marketing & Media Head

Lotus Refineries Pvt. Ltd

March 2012 - September 2013

Accounts:
Lotus Refineries Pvt. Ltd. official launching, LR Active oil poduct Launching, Gima Awards 2012, ABP News saas Bahu Sazish Awards 2012, Beti foundation launching, LM Music (Lata Mangeshkar music co) launching, Big Star Entertainment awards, LR Active v/s Mumbai Indians IPL campaign, News & Television (NT Awards 2013), Coffiee film & Finance Awards 2013, DID lil. Mater 2012, Nach Baliye on Star plus, LR Active Ekta Navratri 2012, Ganpati Champaign, ABP News best City Awards 2013

Job Responsibility:

LR Active Oil – Marketing & Product Development: Identified and prioritized business benefits realization accelerators.
 Researched business plan and designed road map for Lotus Refineries Pvt. Ltd. & LR Active oil.
 Led negotiations and appointed the planning and buying agency.
 Designed online brand communication & executed the media plan, PR launch for new face of the product.
 Developed product innovation collateral' such as customization tools.
 Ongoing performance reporting and presentation to management on “MY POPKORN” thorough dashboards based on web analyti.
 Creating long term as well as short term brand communication strategies & media planning. Handling Media Planning and buying for LR Active oil & Lotus allied Mediamatics Pvt. Ltd. Media negotiation for annual media buying
 Develop Integrated Marketing Communication plan across all media to meet the set objectives for the diverse customer social media profile of Mr. Sharma as well as LR Active oil / Lotus Allied Mediamatics pvt. Ltd & Woman’s Prerna awards 2013
 Responsible for preparing the media plans for the enhancement of the brand identity.
 Handling ATL & BTL Activities. Designed and presented annual marketing programs
 Built strong professional relationships with local and national media (TV, Radio, Print, OOH),creative teams, researchers and others members of the advertising team
 Be the eyes and ears in the market and constantly be in touch with competitive

Marketing Head

Vardhman Group (Vardhman Developer’s Ltd.) Mumbai

August 2011 - August 2012

Accounts:
Vardhman Fantasy, Vardhman developer’s new upcoming projects, Vardhman Ekta Navratri 2011,

Job Responsibility:
 Lead a team of marketing individuals & selling commercial/residential unit for All Sector people.
 Lead a team of marketing (Vardhman Fantasy) individuals & selling ad space, retailers meet, brand tie ups for all sector.
 Executive operating committee member, Developed sales & marketing planes and influence business model.
 Set creative direction for in-house / external creative teams, including campaign objectives, messaging and template.
 Ensure all promotion campaign and events follow the appropriate client approval protocols.

 Handing Branding, Promotions, & advertising related issue for generating Business revenue.

 Vendor Management.

Manager- marketing

Royal palms (India) Pvt. Ltd. Mumbai

August 2010 - August 2011

Accounts:
All Royal Palms project (Master mind-5/main frame/orchard road mall-(commercial project), palm island 9, diamond isle1, 2, 3, 4, crystal isle-1, 2, 3, lake view-3.

Job Responsibility
 Lead a team of marketing individuals & selling commercial/residential unit for all sector people.

 Executive operating committee member developed sales & marketing planes and influence business model. Generated revenue more than 18Cr in 8 months.

 Set creative direction for in-house / external Creative teams, including campaign objectives, messaging, and template.

 Ensure all promotion campaign and events follow the appropriate client approval protocols.


 Handing Branding, Promotions, & Advertising related issue for generating business revenue.
 Vendor Management.

Marketing Head

Metro Infrastructure

June 2009 - August 2010

Accounts:
Metro hill (Ph-1/2-A/2-B/2-C) kasara, Metro River View-Pali, Metro Satellite city-Kolkata, Metro Rain View-Kasara, Metro Satellite Shine-Kasara

Job Responsibility
 Lead a team of marketing individuals & selling Open plots for all sector people in Maharashtra & Kolkata.
 Executive operating committee member developed sales & marketing planes and influence business model. Generated revenue more than 80 lacks in 5 months.
 Set creative direction for in-house / external creative teams, including campaign objectives, messaging, and template.
 Ensure all promotion campaign and events follow the appropriate client approval protocols.

 Handing Branding, Promotions, & advertising related issue for generating Business revenue.

 Vendor management

Marketing Manager

Zee Entertainment Enterprises Ltd.

May 2007 - May 2009

Accounts:
Zee News, Zee Marathi, Dance India Dance, My Popcorn .com, SA RE GA MA PA little champ, Zee Rishton Ka utasav.

Job Responsibility
 Mobile TV application - Marketing & Project implementation:
 Product development & innovation, operator alliance & integration.
 Promotion (ATL & BTL), maintain agency & vendor relations.
 Set up and manage in-house customer care & MIS reporting.

Some successful campaigns handled apart from SMS, WAP & Ad Network Promotion:
 Television promotion with Zee News, Zee Marathi & Dance India Dance on Zee TV.
 Ground activation in Pune along with Upload Karo Kismat Badlo Campaign.
 Launched in Chandigarh with three days ground activity
 Handled press conference with BSNL.


myPOPKORN.com – Marketing & Product Development: Identified and prioritized business benefits realization accelerators.
 Researched business plan and designed road map for mypopkorn.com.
 Led negotiations and appointed the planning and buying agency.
 Designed online brand communication & executed the media plan, PR launch for new face of the product.
 Developed product innovation collaterals such as customization tools.
 Ongoing performance reporting and presentation to management on “MY POPKORN” thorough dashboards based on web analytics.

Some successful campaigns handled apart from SEM, banner & Ad Network Promotion:
 Conceptualization & execution of Creative Awards.
 Guided the launch of & promoted the official site of Sa Re Ga Ma Pa Lil Champs.
 Launched site for Zee Rishton Ka Utsav, Piloted campaigns such as:Upload Karo Kismat Badlo Campaign, Jingle all the Way.
 Recognize new innovation opportunities in product launches such as myPOPKORN.com, Over The Other Side

Sr. Account Manager- Client servicing

MARCHING ANTS ADVERTISING PVT. LTD. Mumbai

November 2005 - November 2007

Corporate sector:
NDTV LUMIERE, NDTV IMAGING, UTV BINDAAS, ADLABLUS MOVIE, MTV (RODDIES), MTV SPIRTSVILLA), PAUSE RESTORANTS, P&G, RED CHILLIES VFX, SRK KNIGHT RIDDER. Alchemy calendar- launches ‘07’ Eros Multimedia, Zee Motion Pictures, Fountain Music, Krunal Music, Venus, Tips, Bhandarkar Entertainment, Etc, zee TV, Sony TV, Essar Steel, Prakash Steelage, Kristron System, Harmony Paints, Paras Engineering, Godrej Boyce, Everest Industries.

Job responsibility:
 Client Servicing, Media Relations, Press Releases, PR Activities like PR Strategies, Conferences, Presentations, Concept - Notes etc.
 Manage Customer service related issues, Media Relations ,PR Activities like PR Strategies, Press Releases, Interviews, Conferences, White Papers, Presentations and Concept - Notes etc.
 Hiring Marketing & Sales staff & also initiate team building exercises.
 Handling Celebrity Management for shoots and promotion purpose.
 Handling entire co-ordination & follow up with celebrity in shoot & events.
 Liaison between client, business development team and operation in order to ensure smooth exaction of campaigns.
 Meet/Exceed Client’s expectations in terms of responsiveness, timeliness, quality and cost effectiveness of the project.
 Ensure all promotion campaign and events follow the appropriate client approval protocols.
 Prepare Brand & Program (publicity Design) for media, specific presentations to clients. (for movies or production house).
 Understanding of the advertising industry and also the business of the competition as well
 Vendor management/ celebrity management.
 Analytic skills (trouble-shooting).
 Team player in the organization.
 Responsibly for the planning, scheduling, booking and purchase oh space and time (in newspapers, magazines, radio and TV and outdoor hoardings).

Assistant line producer

FILM FARM PRODUTION PVT.LTD Mumbai

October 2003 - November 2005

Accounts:
ABN ambro Credit Cards, Stacy Adams Men’s Footwear, Lissa Soap, Boost Energy Drink (with Sachin Tendulkar), Tata AIG, Miranda (Directed by Rohan Sippy), Diet Pepsi (With John Abraham),
Safa Juice (Dubai), Indian Army, Wagon R.

Job responsibility:

Corporate Films and Still:
Audio Visual for SOTC.
 Audio Visual Films for Fidelity Investment.
 Levis ‘U in the Loop’ Stills.
 Honda Unicorn ‘Be a Wing Rider’ AV.
 Casting director for a Britannia Biscuits print at shoot by Mr. Suresh Natrajan.
 Casting director for ABN Ambro Bank print ad by Mr. Suresh Natrajan.

Outdoor Shoot
 Co-ordination of travel plans (air, Rail, Road), making arrangement for unit boarding and lodging.
 Hiring local Crew and handling necessary permission.
 Negotiating packages with suppliers.
 Local casting (from place of shoot).

At Shoot
 Overall supervision during the shooting.
 Managing models, celebrity, catering, wardrobe props, unit wages and shoot for pack / Product shots.
 Financially completing the job and account’s statements, job review, profit and loss.
 Statement and retrieval of payments from agencies.
 Updating production, models and location data bases.
 International Reels and database resources.
 License with international Talent and D.O.P.’s for facilitation shoots.
 Post production Jobs when shooting in foreign Countries.

Projects

Women's Prerna Awards 2013

Women's prerna awards concept & Entire Event Designing

Women's Prerna Awards 2013

Women's prerna awards concept & Entire Event Designing

Women's Prerna Awards 2013

Women's prerna awards concept & Entire Event Designing

Lotus Refineries Launching

Lotus Refineries Company launching

Qualifications & Certifications

BMS/MBA- Marketing & Advertising

Narsee Monjee Institute of Management Studies

BMS (Bachelor in management Studies)

Ghanshayam Das Saraf College

Commerce

Durgadevi Saraf Jr. College

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