Benhura - Sales Team Manager - Pretoria, GP, South Africa

Kudakwashe Luckson Benhura

Pretoria, GP, South Africa


I am an experienced Sales Manager in the FMCG Sector. Through out my career I have acquired a solid understanding of customer expectations ,effective Sales methods, consumer buying behaviour and an understanding of market dynamics. I am an extremely self driven individual with high levels of energy, innovation, confidence and have achieved outstanding Sales results.


Sales Team Manager

Work History

Key Accounts Manager

Sherwood International t/a Linscort Trading

September 2013 - April 2014

Linscort Trading is an FMCG Distribution Company in Zimbabwe which operates under licence from Sherwood International. Its core business is to Distribute Food Products in Supermarkets, Wholesalers and Retailers.
Job Title: Key Accounts Manager
Duties & Responsibilities Recruited to lead and spear head sales progression in the Key Accounts Customers' Area of the Company.
o Listed more than 100 product lines and grew sales by 15% in 8 months and together with these lines, effectively managed over 500 product lines.
o Fostered a robust, sustainable network of buyers throughout Zimbabwe, leveraging strong listening, presentations and closing skills to optimise Sales results despite pre-dominantly competitor advantages.
o Demonstrated unwavering commitment to customer service, adding new customers whilst maintaining premium service levels with existing accounts.
o Demonstrated sustainably competitive promotional strategies to push slow movers and to create awareness for new product lines.

Freelance Sales Consultant

Soil Dust Agriculture

January 2010 - August 2013

Soil dust Agriculture is an emerging Indigenous Zimbabwean company which procures and distributes crop chemicals to companies and distributors.
Job Title: Freelance Sales Consultant
Duties & Responsibilities: -Developed relationships across targeted accounts
o Managed all Sales related aspects for allocated accounts
o Reviewed Pricing and Service levels to keep in tandem with Global competitors.
o Developed a Sales strategy for the company based on the overall business objectives of the company.
o Developed product Literature and Sales Collateral for the Company.
o Developed and managed a highly efficient (CRM) Customer Relationship Management system.

General Manager ( Sales & Distribution )

Shott's Liquor

January 2009 - December 2009

(Pvt ) LTD
Shott's Liquor is an emerging Liqour company in the Distilling Industry of Zimbabwe. Their mandate is to produce and distribute Liquor and the Allied products to Supermarkets, Wholesalers and Retailers .It was formed in January 2009.
Job Title: General Manager ( Sales & Distribution )
Recruited to Lead the start-up of Shott's Liquor and to manage the entire business from inception up to some Growth stages.
o Named the Company, the Products and designed packaging for the Products.
o Structured the company & hired staff.
o Formulated and regulated policy procedures relating to the operations of Shott's Liquor (Pvt) Ltd.
o Formulated comprehensive Product, Pricing, Distribution and Promotional Policies for the company.
o Grew market share and Sales Volumes by complimenting my limited and new products with some fairly known Product lines under an exclusive distribution rights agreement I entered into with another company.
o Forecasted market trends and Sales Volumes respectively.

Its Head Offices are in Singapore

Olam Cotton International

August 2006 - December 2008

Olam Cotton International is an International Cotton Procurement and Ginning Company in Zimbabwe. It boasts of Procurement Depots spread all over the farming regions of Zimbabwe from which they buy Seed Cotton, Gin and Export as Lint to Singapore. Its Head Offices are in Singapore.
Job Title: - Area Manager
Duties & Responsibilities: Representative of Olam Cotton International in the region.
o Identified economic factors affecting cotton procurement in the area changing them into opportunities.
o Planned and organizing the issuance of cotton seed and its associated inputs to farmers.
o Managed stock, staff and programmes in the region, such as field days etc.
o Planned and managed an effective cotton procurement policy and total credit recovery system for the region, 100% for three years in a row.

o Liaised and co-ordinated

with the local authorities, local partners, community leaders and other key stakeholders in areas of operation regarding agricultural (cotton) value chain assistance
o Participated in the development of standards, guidelines and other tools for economic activities.

Sales and Distribution Manager

Straitia Manufacturing

July 2004 - July 2006

Straitia Manufacturing is one of the leading companies in the Distilling Industry of Zimbabwe. It is the second biggest producer of Spirits and Wines in Zimbabwe after African Distillers Limited. Its products are FMCG and are therefore Supermarket, Wholesale and Retail market products.
Job Title: Sales and Distribution Manager
Duties & Responsibilities: Planing and implementing the company's Sales and Distribution policy.
o Managed resources effectively and efficiently in terms of the department's mission and goals.
o Ensuring that a high profile of the company is maintained at all levels.
o Management of key customers accounts.
o Regulating policy procedures relating to operations of the Sales and Distribution function.
o Preparing regular and ad-hoc reports timely.
o Ensuring correct implementation of brand policy, procedures, and systems relating to accounting, stock administration and security.
o Optimizing inventory, sales management and margin contribution through effective planning.
o Commodity costing, stock valuations, profitability analysis, forecasting, target setting and budgeting.
o Providing tactical and strategic advice and professional support at board level.

Warehouse, Distribution and Logistics Controller

Softex Tissue Products

July 2003 - June 2004

Softex Tissue Products is a Leading pepper converting company into various types of Tissue products in Zimbabwe distributing them into various Supermarkets, Wholesalers and Retailers across the country and even regionally. It is a member of the Art Corporation Group of Companies.
Job Title: Warehouse, Distribution and Logistics Controller
Duties & Responsibilities: Managed the organization's facilities which involved planning and directing the shipment, receipt, storage and issuance of materials and equipment.
o Liaison with other professionals such as Purchasing Officers, Transport Managers and Marketing Managers on issues relating to inventory distribution and Logistics management.
o Used a computer to monitor stock levels, consistency of material supplies and to track movement of goods.
o Analysed and developed networks and systems for efficient management of Sales and warehouse staff.
o In consultation with the Sales and Marketing Manager developed, implemented and maintained a comprehensive computerized inventory control system.
o Coordinated and assured that the proper inventory levels are maintained at all material times.
o Developed and maintained performance measures, work schedules, duties and evaluation for warehouse and distribution staff.
o Assisted in planning and preparations of department's annual budget.
o Conducted periodic physical inventory of stocked items.

Senior Sales Representative

African Distillers

January 2000 - June 2003

is the Leading company in the Production and Distribution of Spirits and Wines in Zimbabwe, again it boasts of the biggest share of the Liquor market in Zimbabwe FMCG Industry.
Job Title: Senior Sales Representative
Duties & Responsibilities: - Awarded the best Sales representative in 2000 when I vigorously promoted Chateau after it was re-branded from Old Chateau..
o Developed Sales & Marketing strategies to identify market and product opportunities for wines and spirits.
o Monitored production output against budgets and forecasts respectively.
o Determined the demands for products and services offered by the firm.
o Management of key customers, marketing research and product listings.
o Responsible for Customer Relationship Management.
o Reporting on competitor activities periodically.

Other Positions Held
Company Position Date

Sales Representative

African Distillers

Sales Supervisor

African Distillers

Sales Clerk

African Distillers

Qualifications & Certifications

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