Manaeva - Russian Speaker - Moscow, Russia

Ksenia Manaeva

Moscow, Russia


Russian Speaker

Work History

Regional Sales Manager

GB/Gemstones Business

From September 2012

(Russia &CIS region)
- Manage 2 Business Development Managers in the assigned region
- Develop an operational business plan per year
- Analyze results, identify and evaluate potential business areas on the local markets, review implementation of the business plan
- Analyze mediated sales results, marketing strategies, organizational aspects and set future goals
- Budget and forecast planning
- Lead and develop the agents in the assigned region, including performance management, people development and coaching
- Develop and deliver training programs for customer's staff (wholesalers and retail)
- Evaluate, plan and manage local strategic distribution channels
- Responsible to implement and supervise brand strategies in the local market
- Oversee and manage all activities as regards mediated sales, marketing, customer service and communication as well as local gemstone business PR
- Highlight and share experiences, best practices, issues and actively participate at the higher regional level meetings ( Europe & NME) to improve the gemstone business. Maintain active contact with counterparts in other countries/areas
- General planning and implement specific gemstone business training activities around distributors and agents /running presentations, workshops
- Gather information on competitors' activities and provide structured feedback to the headquarter
- Credit control issues with customers according to the central guidelines, discuss and solve specific problems. Provide solutions for customers
- On a quarterly year basis, report and comment market developments

Business Development Manager

GB/Gemstones Business

November 2008 - October 2012

(Russia &CIS region)
- Handle and priorities sales activities to achieve sales and distribution targets
- Create, develop and manage effective business solutions to support the growth potential of customers/distributors in assigned region
- Promote and in cooperation with local wholesalers sell to customers specific /new gemstone products and provide them with all product specifications and services details
- Systematically identify new business opportunities for current customers and persuade them of additional business potentials ( e.g- initiate and lead co-branding projects within jewelry brands and retailers)
- Prepare a budget and forecast and consolidate figures for all assigned customers
- Participate in trade jewelry shows and fairs (worldwide) . Active role during briefings of those fairs/trade shows together with the production and marketing teams
- Gather information on competitors activities and provide structured feedback to line manager
- On a quarterly year basis, report and comment market developments to the line manager
- Review orders/credit control issues related to customers, discuss and solve related problems. Provide solutions.
- Travel throughout assigned territory to visit regular and prospective customers to create product awareness and keep the customers satisfied

Senior Specialist/ Customer Service Division

Consumer& OTC pharmacy

January 2007 - November 2008

Johnson & Johnson, Consumer:
Sales Performance(in the assigned region / business unit-Ural region ):
-achievement of the total sales target of the assigned region.
Enabling achievement of sales target by customer (thru keeping sales force and client aware of the sales target status on a regular basis bimonthly, monthly, quarterly)
- accurate, timely and reliable Customer Service.
100% error free order processing, delivery coordination, timely & correct invoicing, retro discounts preparation, originals verification
- proactively and eagerly supporting customers and sales force to deliver Sales target (e.g. stock availability consultation; quotation maintenance; new products' arrival announcement etc). Customer/sales force feedback questionnaire
- shipment planning of ordered goods to ensure their timely delivery to clients, choosing the optimum route and type of transport vehicle, tracking of delivery status
- compliance with all related procedures, legal requirements and statutory/financial reporting. Authorization procedure for all interactions is followed, document flow in line with SOX/ statutory/ customer contracts, timely monthly cut-off
• Johnson & Johnson, OTC pharmacy:
Successful development of OTC business support ; Claim procedure development, incl. Re-export
Sales Performance(in the assigned region / business unit- RUSSIA, CIS ):
-achievement of the total sales target of the assigned region
- manage contracts with Key Accounts
- optimize the overall relation and expand the internal contacts towards other departments of the Key Account (ex. Finance, warehouse, logistic)
- optimize internal communication with other multi-national departments as Marketing, Logistic, OTC and Finance (Russia, France, Switzerland, USA)
-gather information related to the customer reaction and our competitors; feedback this information towards colleagues in other departments as Marketing & Sales
-optimize communication between suppliers(France, Switzerland, USA) and...

Qualifications & Certifications


EF English School

University of St.Gallen

Russian School of Management

Law Department

Russian University of People's Friendship

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