Prasad - Cognizant - Mumbai, MH, India

Kislaya Prasad

Mumbai, MH, India

Services

Cognizant

Summary:

PROFESSIONAL EXPERIENCE:
Business Development Executive, Mekaster International Limited July 2012 - Present
Market Research Building relationship and values with clients
Identifying client needs sales presentation, sale execution and goal setting for client sales
MBA Project Intern, SC Johnson Product Pvt. Ltd Jun 2011 – Jul 2011
Research project for a duration of 2 months which involved study the market performance of range of Mr Muscle products and recommend means of improvement.
Project scope included extensive data collection from retailers in NCR region around customer trends in buying Mr Muscle or similar products by various competitors, data analysis and provide quantitative findings and qualitative assessment of customer demand of similar products over a period of time.
A report was presented to senior managers to elaborate on findings and recommendations to enhance product performance encompassing areas of improvement
BBA academic project, IMS Ghaziabad Jun 2008 – Jul 2008
Academic project for a duration of 2 months to perform market research on customer preferences in the range of chocolates available from Cadbury and its competitors, price range and growth trends over a period of time.
Scope included performing market research by means of customer and retailer surveys with questions to understand emotional, behavorial pattern of customers to make choices of their chocolates and factors influencing their choices.
Final report contained quantitative analysis and qualitative implications of the research conducted with key performance indicators of the confectionary products range from Cadbury

Work History

Business Development Executive

Mekaster International Ltd.

From July 2012

1) Market Research
2) Building relationship and values with clients
3) Identifying client needs sales presentation, sale execution and goal setting for client sales.

Qualifications & Certifications

MBA (Marketing/HR)

Amity Global Business School Noida

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