Cremin - International Sales Director - Cork, Ireland

Kieran Cremin

Cork, Ireland


A proven International Commercial/Sales Operations Director, having worked in diverse markets such as: Honduras, Panama ,Haiti, Eastern Caribbean and Europe.


International Sales Director


Areas of Expertise : Sales Channel execution strategies for Latent/Direct market dynamics , Channel Mix Ratios for optimum CPS outputs, Effective Sales Structure , Online, Call Centers, Retail , Direct Sales , Recharge Distribution and Optimization,

Work History

Sales Director (Interim)


From July 2013

• 180 Seat Telesales Call Centre
• Online Sales Channel
• Customer Service - 250 Customer Care Agents
• 170 Direct Sales Agents
• Back Office Provisioning - 70 FTE
• Retail - 150 stores

Key Achievement:
• Delivered best period of sustained Broadband Growth since 2008, where 34 of last 42 YTD were Net Positive.
• Launch new TV service over Eircom fibre broadband network in January '14.

Sales Director

Digicel Group

August 2009 - July 2013

• Responsible for Sales & Distribution in Digicel Haiti

• Group Sales/ Distribution responsibilities, across 26 Caribbean Markets, primarily covered ;

* Retail Footprint
* Direct Sales Agents
* Wholesale Recharge POS outlets
* Recharge Street Vendors
* Handset Distribution
* KPI Market Analytics & Reporting for each Market
* Market Standardisation of operational working practices
* Quality Control to underpin operational standards

• Increased Customer Active Subscriber base from 2.5m in January 2011 to 4.1M in January 2012(1.6M new customers) in Haiti
• Additional 1.6M new subscribers delivered average monthly ARPU per revenue generated sub is $US7
• Introduced/Operated Anti-Churn initiatives, aimed at controlling churn at 26% annualised
• Introduced Quality of Sales program with a view to ensuring quality of SIM/Handset activations ratios are maintained at 90%+
• Decentralised Digicel Operations in Panama, Honduras and Haiti with Regionalisation Model
• Increased Haiti Market Share in Haiti by 6% since January 2011
• Managed Handset Distributions of 250K per Month in Haiti and SAC budget of 80M annually
• Expanded Recharge footprint(availability and visibility) by 25% in 1st year

General Manager


• Set up Nationwide Sales operation in order increase customer acquisition run rate. Residential sales force of 260 deployed generating incremental revenues of €60million annualised ARPU
• Set Up Corporate SME channel ---- 4,000 SME activations/month or €36million annualised ARPU
• Overall the Department generated €150million in annualised revenue with a total Headcount of 250 FTE
• Responsible for Retail Store channel ---leveraging strategic partnerships with Carphone Warehouse, Xtravision, 3G and Harvey Normans
• Compliance, Finance, Quality Control, Recruitment, Sales Administration & Processing, Fleet Management, Management Development, Logistics, Training & X Dept Comms were also key department functions.

General Manager


• Responsible Sales and Operations(Installations)
• Set Up Nationwide operation of 190 Sales Reps
• Selling Triple Play Proposition of Broadband, Telephony & Digital TV to existing analogue customer base of 250,000 customers
• Installations were also part of remit with 60 Technicians employed Nationwide on Contract basis

National Sales Director

Hibernian Life

• Set Up Financial Services operation of 500 Tied Agents
• Management & Development of 6 Area Sales Managers
• Management of Call Centre Operation --- 60 Telesales
• Set Up Affinity schemes with Auctioneering groups and Financial Institutions

Regional Sales Director

General Portfolio Life

Surrey/Middlesex- UK
• Set up of 3 Regional Offices in Kingston, Staines & Guildford for sale of Financial products
• Design of Training Courses and Curriculum for Sales Induction Courses
• Design Management Development programs
• Design Compliance process for Sales Compliance verification

Qualifications & Certifications

Nautical Science

Ulster University of Ireland

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