Boo Keat - Business Analyst - Butterworth, Penang, Malaysia

Khoo Boo Keat

Butterworth, Penang, Malaysia

Services

Business Analyst

Summary:

- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research, or return-on-investment and profit-loss projections.
- Initiate market research studies or analyze their findings.
- Compile business analyst of sales, gross margin, distribution channel, market segment, prices into presentable report.
- Develop pricing structure to review bottom line cost and set up recommend selling price.
- Develop Gantt chart for every product launching or every marketing activities planning.

Work History

Assistant Marketing Manager

Honda Motorcycles Malaysia - Boon Siew Honda

From November 2012

- Overall product and brand management in areas such as advertisement, promotions
- Identifying target markets and how best to reach them
- Liaise with external parties to assist with preparation of promotion materials such as new product launch, product brochures, exhibitions, etc.
- Ensure the layout design/colour/image and message of marketing, promotional and communication material are consistent and in line with corporate identity as set by the company
- Maintain and update website and Facebook on-line content
- Oversee all customer enquiries are appropriately responded in a timely manner
- To liaise with new model team on new product development and certification to ensure new products are released to market. This will include product specifications, product brochures and etc.
- Providing product knowledge and training materials to the sales staff on new products
- Follow up closely on product development progress and proactively solve any problem that can halt the activities
- Perform sales campaign analysis, PDCA and track the effectiveness of promotion
- Manage Advertising and Promotions budget
- Preparation of relevant reports
- Provide department training to new intake staff
- Acting Head of Department

Marketing Executive

Winwa Medical Sdn Bhd

April 2012 - October 2012

- Involve primarily in evaluating market opportunities.
- Define customer wants and needs, identify new product opportunities.
- Develop marketing plan for new product.
- New product development include develop positioning statement, market research and analysis, survey form, marketing collaterals design.
- Monitoring product sales performance and customers’ feedback.
- Develop and implement marketing programs to promote product and create awareness.
- Maintain and update market information.
- Prepare sales report and analysis and review sales target.
- Prepare brochure, poster, and promotional material design.
- Prepare social media information to provide product information.
- Coordinate or participate in promotional activities, exhibition or trade shows, and working with developers, advertisers, or production managers, to market products or services.

Marketing Planner

Tropical Consolidated Corporation Sdn. Bhd

May 2011 - April 2012

- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Coordinate or participate in promotional activities, exhibition or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research, or return-on-investment and profit-loss projections.
- Initiate market research studies or analyse their findings.
- Compile business analyst of sales, gross margin, distribution channel, market segment, prices into presentable report.
- Prepare new product marketing proposal.
- Develop pricing structure to review bottom line cost and set up recommend selling price.
- Develop Gantt chart for every product launching or every marketing activities planning.

Qualifications & Certifications

Bachelor's Degree of Business Administration major in Marketing

University Putra Malaysia

Chung Ling Butterworth High School

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