Ibrahim - Marketing Manager - Cairo, Cairo Governorate, Egypt

Khalid Ibrahim

Cairo, Cairo Governorate, Egypt


Marketing Manager

  • Full time
  • Part time
  • One time
  • Contract
  • Temp

Work History

Sr. Marketing & PR Manager - Department Head

Citystars for Development

From February 2013

Lead marketing and public relations department for Citystars Properties commercial operations. Create and develop the company's marketing plan on the corporate level, and product marketing plans on brand level. Synchronies closely with peer
departments and the upper management to achieve the desired marketing objectives. Design and implement communication
(marketing/PR) campaigns to target audiences' for existing and new properties.

• Developed and implemented annual marketing plans including brand advertising, promotions, direct marketing and public
relations for flagship development "Citystars Sharm El Sheikh" as a destination of choice.
• Liaising and networking with Stakeholders, Sinai Government, Crystal Lagoons(TM), Genus Book of Records(TM) in the entry of Citystars Sharm El Sheikh Crystal Lagoon(TM) as the biggest man made lagoon in the world. And capitalized on this
achievement across different media.
• Directed marketing/PR plans for "Le Voil Rouge" - Sharm El-Sheikh, the first Le Voil Rouge out of St. Tropez, located in the middle of the world's largest man maid lagoon.
• Rebranded and polished all the company's properties (Le Reve, Deyar, Deyar Park, Royal Meadows, Meadows Park),
which resulted in increasing brand equity, customer satisfaction and sales momentum.
• Accountable for market research, market analysis and forecasting used to demonstrate ROI, reach, and efficiency of marketing strategies via customer questionnaires and focus groups. Coached and direct a team of marketing
professionals, art directors, and media specialists to perform a top-flight marketing function driven by objectives.
• Responsible for maintaining and updating customer's database, Identifying, organizing and attending events, electronic
media and web presence.

A leading franchise & marketing architects in Central Eastern European markets with its headquarters in Warsaw, Poland.
Pioneers in developing locally centric...

Director of Marketing & Business Development

AERM Branding & Brand Communications

January 2012 - February 2013

Located in Egypt, oversee and direct all major accounts, spearheading new revenue-generating initiatives. Lead three-team
members in account management and business development department, driving account growth within advertise sales verticals.
Collaborate across multiple departments to co-ordinate on-time delivery of projects, promote client satisfaction, and ensure
competitive edge for the publication. Maintain detailed sales and account information in corporate customer relationship
management (CRM) system in support of cross-departmental business intelligence.

• Successfully added 4 new major corporate accounts (Schlumberger, HSBC, Citadel Capital, and GB Auto), increasing
annual revenue by 22%.
• Managed up group marketing and advertising budgets, forecasted revenue, analyzed results and provided executive
reports. Created and deployed marketing campaigns for two key accounts that contributed to rapid business growth of up to 7% through innovation of highly effective print and electronic advertising strategies.
• Developed and carried out marketing and promotions strategies. Initiated contact with potential clients, prepared and

22-El Shaheed Ali Saleh St., Heliopolis, Cairo - Egypt
C: +2 0100 000 98 52 / +2 0128 171 51 73 | H: +2 02 241 44 361 | kibrahim@gmail.com

delivered presentations. Negotiated third-party contracts with contractors and material suppliers for PR events and promotional roadshow setups and operations, led to 35% agency discounts.
• Generated new business channels in the GCC.

Leading group in the GCC with it's headquarters in Kuwait, and annual turnover of almost US$1 billion, operating 270 retail stores
including famous Swedish IKEA furniture and food chains such as Applebee's, Burger King and Pizza Hut, Al-Refai mills.

Corporate Marketing Manager

Multitrend International

July 2008 - December 2011

Directed regional product marketing strategies for a portfolio of lifestyle brands, such as A. Pea in the Pod, Custo Barcelona, Cath
Kidston, Go Sport, and Courir. Oversaw marketing team and implementation of collateral, point-of-sale, strategy, and sales support
programs. Conducted in-depth analysis on new and existing markets competitive trends, and industry developments. Controlled
$3.5million marketing budget. Led Adverting and MBU contract bids, negotiations, and renewals. Design, update, and direct brand
annual marketing calendars. Align with regional marketing calendar by creating retail-marketing support.

• Launched an aggressive marketing campaign & loyalty program for Go Sport, increasing market share 68% with 72%
growth in sales, and brand awareness across universities, schools, sports clubs, health clubs, gyms, hotel spas and health centers by aggressively spreading out Go Sport point-of-sale locations within non-educational primacies.
• Directed launch campaigns across multi marketing channels, direct mail, print advertising, outdoor media, multimedia, e- marketing, and in-store launch events for: Custo Barcelona, Cath Kidston, A Pea in the Pod, and Courir.
• Sponsored FISE (FMX/BMX) extreme sport event by Go Sport, increasing extreme sport brand awareness and BMX
sales by 25%. Launched in-store promotion inline with event, promoting extreme sports accessories and apparel.
• Drove the development and implementation of media strategies for Courir, Custo Barcelona, and Cath Kidston resulted in improved efficiency and accelerated sales growth and profitability. One such strategy drove incremental, Courir store
sales of 8% in markets representing nearly 50% of sports fashion-wise sales.
• Conceptualized and branded two home grown concepts, Beam; indoor & outdoor lighting solutions, and Pots; indoor & outdoor pottery and outdoor furniture, starting with identity creative development through visual merchandising,...

Brand Communications Manager

Al Ostoura

September 2004 - June 2008

Hand-picked by Executive Team to high-profile business ownership position with overall brand communication accountability for Al-
Ostoura / LimeLight multi-brand, and designer mono-brands such as Chloe, Damiani, Emilio Pucci, Etro, Lanvin, Marc Jacobs,
Moschino, Pomellato, and Roberto Cavalli. Direct annual brand communication plans, PR strategies, promotions, online
communication strategy, and advertising campaigns. Control a $1 million advertising budget. Spearhead special events; fashion
shows and in-store launches. Managed press coverage, celebrity outreach, and special promotional activities. Initiated the development and delivery of new collection media kits for customer through direct mailing.
• Established in-house ad agency using company resources turning the marketing department into profit center, and providing advertising and media services. Managed the creation and execution of Al Ostoura online store "http://
• Reduced advertising expenses from 17% to 15% within 1 year. Identified errors that saved company $10,000 annually.
Launched Moschino's first fashion show in the Middle East, introducing "Moschino Couture!" FW'07 collection in direct
coordination with Moschino's Creative Director "Rosella Jardini". Venue included Damiani jewelry reception generating
brand recognition.
• Served as a leader in the development and launch of In-Store magazine monthly insert in Al-Ostoura magazine targeting
60,000 women on a monthly basis, increasing brand awareness and sales by 35%.
• Directed and implemented brand visual communication strategy and seasonal visual merchandising plan for See by
Chloé, Camper, Francisco Biasia, Ice by Iceberg, Mark by Mark Jacobs, and Love Moschino.
• Tailored archiving system for brand communication strategy progress and development by date, season, and venue
location. Directed website photography shooting and product shooting according to brand guidelines.

22-El Shaheed Ali...

Creative Director - Eureka Media


May 2001 - July 2004

International group operating in creative services, sports events management & PR, movie productions, exclusive agent for
Tecnifiber and owner of the Tecnifiber Squash Academy in Kuwait, with annual turnover of almost US$ 18 million.
Creative Director - Eureka Media (May' 2001 - Jul' 2004)
Spearheaded the start up operations of the creative department from agency full identity and rational to appointing a full-fledged
creative team. Delivered ATL, TTL, and BTL creative concepts to a wide range of clients, and aggressively winning pitches.
Charged with developing new creative philosophy, instilling enthusiasm, and upgrading team members where necessary. Clients
included AUDI, Volkswagen, Skoda, Lamborghini, Commercial Facilities Co., Sharq Mall, Jacques Dessange, Johnny Rockets,
Nino, Bredz, and Australian College of Kuwait.
• Established top-notch state of the art creative department, accommodating in-house product shooting studio. Assembled a top-flight creative function with a 100% effectively meeting deadlines, built positive and creative work environment through goal setting, employee empowerment, and rewards for excellence.
• Led major branding, including identity system positioning the agency to capture significant market share and driving 40%
YoY revenues increase. Engaged in local non-profitable awareness campaigns on smoking, road safety, and breast
cancer increasing agency public awareness.
• Designed innovative and controversial Audi A6 launch campaign attracting national and regional media attention and captured Fouad Al Ghanim Automotive into public awareness.
• Boosted regional revenues 67% for Skoda after designing and launching "100 years of Skoda" campaign in Kuwait,
resulting in winning the regional account of Skoda.
• Successfully launched Audi A4 Quarto, Golf GTi, Touareg, Beetles, Lamborghini Galardo, directing event functions,
commercial communication material, promotional packs, media packs, and...

Sr. Art Director

July 1999 - April 2001

Assess market position and trends, devise advertising strategy, and present to senior management. Create design theme and graphics focused on B2B and B2C online and print marketing campaigns for Burgan Bank, TBS, Next, Debenhams, and Tamdeen
Real Estate (Al Kout Mall). Execute top quality creative on a consistent basis and maintain synergy across all communications.
Building strong relationships with freelance creative artists, photographers, multi-media designers / developers, and copywriters.

• Developed excellence through innovative & creative concepts across all media.
• Provide creative vision and concept design for US$ 1.3 million retail contract while meeting strict turnaround schedule.
• Maximized ROI by building partnerships with third-party vendors, graphic designers, web developers, models, and broadcast talent.
• Directed photo shoots on time and to budget, and mentoring junior staff in project development and performance

Global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154
cities. A member of the WPP network.

Art Director

CSS & Grey Advertising

May 1997 - June 1999

Art directing a team of graphic designers, supervising project workflow from concept to delivery. Responsible for maintaining the required standards for various types of projects. Creating brand communication materials, illustrations and other types of collateral
materials for IKEA, British American Tobacco, and Nissan Automotive.
• Supervise and delegate project workload to 4 graphics personnel; organize and prioritize projects on continuous basis as needed to supply necessary support to the customer. Manage individual personnel skills that best complete customer's
• Successfully accomplished numerous brand identity initiatives, including various sub-brands
• Designed the brand identity (including name & tag) for Sharq Mall -Kuwait, an entrant to Kuwait shopping malls market with CD input and directions.

22-El Shaheed Ali Saleh St., Heliopolis, Cairo - Egypt
C: +2 0100 000 98 52 / +2 0128 171 51 73 | H: +2 02 241 44 361 | kibrahim@gmail.com

Arabic (native), English (fluent)

Computer & Software Skills
Professional-level Mac & PC (Design, DTP, and Office).

Qualifications & Certifications

Business Administration & Management, General


Aviation Maintenance Technology

Institute of Aeronautical Science & Technology

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