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Barnes - Marketing Analyst - London, UK

Kevin Barnes

London, UK


Marketing Analyst

Work History

Butlins Marketing data analyst

From November 2006

Currently working within a very busy marketing team producing customer data and insight for all Direct mail, Email, out bounding and SMS campaigns that go out from the extensive database, this is done with Viper application to select the correct criteria from a various selections of segmentations and demographics. Maintenance of the database to ensure up to date permissions are applied. Reporting back on previous campaigns to produce KPIs ranging from call response, booking preferences, A.B.V. Using Google analytics to produce KPIs for the web team. Having all this customer insight enables that the marketing is used effectively so as to target the correct market at the right time. Working alongside the call centres to assist in forecasting call volumes, this helps when the rota is being planned.
Generating many reports for any adhoc reporting required which maybe for specific campaigns down to a granular level.
Maintaining return mailings so as to ensure good housekeeping of the database and thus keeping costs of campaigns down.

Also making new bookings and assisting the customer

Butlins Hotline

January 2006 - November 2006

Working in customer care department dealing with various calls, maintaining a professional image whilst resolving issues as they arise to satisfy the customer. Also making new bookings and assisting the customer with there needs to enable the correct holidays for their needs.

I also assisted the customer care manager with databases that calculate the teams bonus from various data that is collated, this in turn works out the total revenue created from the team. I also keep track on the teams annualised hours from hours worked and holidays that are booked.

Wilson Training has been the basis of our customer service to ensure that we always strive to put the customer needs first and to create a seamless operation in everything we do to make the customers journey from the moment of first contact to after they get home from their holiday a pleasurable one.
Wilson Training is recognised worldwide and is also the same training that Disney have.

29th April 2005 - 31st Jan 2006 Made redundant from current position due to restructure of department.

Transport Planner

Gist Ltd Three Cherry Trees Lane

June 2001 - April 2005

Working in a busy transport office carrying out various duties using the
AS400 system, for first year worked shifts days and nights, then moved over to
Planning drivers journeys for 170 drivers and many agency and contractors.
As of January 2003 moved over to doing various project work for transport and
Depot managers which includes fuel reconciliation for the depot reporting to the
Accounts managers, dealing with agency payments and invoicing, and having
Complete responsibility for all administration aspects of the transport department,
This also included Tacho analysis and collating for external analysis by F.T.A.
Data base building for tracking of planned and actual hours worked, K.P.I. data analysis as well as many other databases for use by management.

Sept 2000 - June 2001 Full time carer for my wife who has a disability, and currently seeking work.


Transport Co

May 1999 - September 2000

Golden West Foods Ltd. Three Cherry Trees Lane, Hemel Hempstead Herts

In full time employment as a transport co-ordinator, planning out between 20-25
Drivers journeys for the following day. This would involve collecting various
Products that are temperature controlled. Golden West Foods are the sole suppliers to all the McDonald stores around Great Britain and the standard of our work had to
Reach the customers high expectations.
My primary duties would include booking of sub-contractors and agency drivers,
Route planning, construction efficiency reports as well as other duties.
I was using the System 21 and G.T.S. version 3 software to carry out many of my
Duties, as well as liaising with other departments.

Aug. 1998 - May 1999 Actively seeking employment.

ordinator / Transport driver

Transport co

April 1997 - August 1998

Responsibilities included allocation of vehicles and rout planning for 15 drivers.
Also checking Taco's for any infringements and dealing with customers, arranging
Petty cash, services of transport vehicles and other office administration.

Sept. 1992 - April 1997 Attending college gaining qualification for the C & G electronic servicing.

Qualifications & Certifications


City & Guilds

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