Astle - Strategic Vision,Planning and Corporate Development - Toronto, ON, Canada

Kevin Astle

Toronto, ON, Canada


An internationally accomplished business builder driving growth through strategic business and marketing leadership. A visionary entrepreneur with extensive multi-industry, multi-agency experience building profitable business models through organic growth, mergers and acquisitions. A relentlessly focused, calm and thoughtful leader with a strong track record of raising and managing investment funding for ambitious organizations.


Strategic Vision,Planning and Corporate Development


Providing "top to top" management and marketing consultancy services to help small to midsize companies optimize their business opportunities. Key focus areas: Technology; CPG; B2B.

Work History

Partner - Canadian Operations

BLYK International

May 2012 - May 2012

Blyk is an established UK based digital media company that helps its Mobile Operator partners to strengthen and monetise their relationships with subscribers.

The company provides a complete and proven content management and media solution to Operators that consists of:-
* Media programs that generate positive engagement and
significantly enhance the relationship between operator and
* Revenue solutions.
* Campaign and Data management services and platforms

The benefits of the solution are simple but powerful:
# Reduced Churn
# Increased loyalty & retention
# An engaged responsive/active audience when previously
the relationship with customers was passive/neutral
# Incremental revenue from revenue streams such as mobile
advertisers and operator and 3rd Party offers & deals

Blyk Has been live in the UK with Orange and T-Mobile since 2006 and is now expanding across the EMEA region as well as in India with Aircel. Blyk currently manages over 8million customer relationships.

Our current goal is to establish a strong and exclusive national partnership with one of Canada's major wireless operators



November 2011 - November 2011

MKTG LLC is an innovative, action-oriented consultancy, built to directly support Senior Corporate and Agency Management on a "top to top" basis. We provide a comprehensive range of strategically driven Business, Brand and Corporate Development services across North America and internationally, using the broad commercial experience, relentlessly focused energy and extensive personal networks of our Partners and senior associates to deliver REAL BUSINESS RESULTS

Managing Principal

KRA - Key Results Advisory

July 2011 - July 2011

Consultancy services focused on GROWTH, both as external consultant and as short or long term in-house executive placement.

Strategically driving business and corporate development - through mergers, acquisitions and alliances - investment financing and business management.

Chief Operating Officer / Chief Administrative Officer

Syncapse Corp

February 2009 - July 2011

Joined Syncapse in early 2009 to take up the newly created position of COO to support an ambitious, sales-oriented founder and CEO. Focused on planning and building organizational infrastructure and operational processes to underpin fast paced global growth (x1000% over a 3 year period). Managed rapid expansion by maintaining a steady flow of highly qualified and excited talent across all areas of the business.
Completed 2 competitive acquisitions over the last year to drive industry visibility in both the US and UK/EEC markets acquiring new executive talent to build the commercial and product technologies.
Played a key role in securing over $30million in investment funding in 3 separate tranches - family, friends and management, BDC and Private Equity.
Senior Software industry specialists have now been recruited across the full management spectrum to drive the business onwards.

President and CEO

SilverBirch Inc / SilverBirch Studios

From October 2008

SilverBirch is an international producer and publisher of interactive entertainment, focused exclusively in the Video Gaming sectors including PC / Console and MMORP games.
Subsidiaries include SilverBirch Studios (Toronto), Lighthouse Interactive (Haarlem, ND) and RedMile Entertainment (San Francisco).
Interim Assignment to manage Corporation through a period of insolvency, by divestiture of all key assets.

Interim President and CEO

SilverBirch Inc / SilverBirch Studios

October 2008 - January 2009

SilverBirch is an international producer and publisher of interactive entertainment, focused exclusively in the Video Gaming sectors including PC / Console and MMORP games.
Subsidiaries include SilverBirch Studios (Toronto), Lighthouse Interactive (Haarlem, ND) and RedMile Entertainment (San Francisco).
Interim Assignment to manage Corporation through a period of insolvency, by divestiture of all key assets.

EVP & Chief Operating Officer

Fuel Industries Inc.

June 2007 - January 2008

Term Management Contract to prepare company for Private Equity Funding foray.
Day to day management of all facets of the company's commercial and financial operations. Specifically responsible for:
Business Planning, Operating Process Development, Client Relationship Management and Corporate Development.

Managing Principal

Marketing !mperatives International

September 2002 - February 2009

Managing Partner at Marketing Imperatives International LLC [ Edit ] Marketing and Advertising industry

September 2002 – Present (4 years 9 months)

Management and Marketing Consultancy focused on the broader Marketing communications and Entertainment industry. Specialist services included Interim Management of both private and public corporations (See examples Fuel/SilverBirch below); Organizational Development; Partnerships and Alliances; Mergers and Acquisitions; Strategic Business Growth planning, as well as Agency Selection and Remuneration.

1 visible recommendation for this position [ Manage ]

EVP & Managing Director - Americas

The Marketing Store Worldwide

May 1999 - June 2002

Joined TMSW to spearhead their expansion across North America. Responsible for all agency operations across 6 offices in the Americas Zone (Chicago; Toronto; Miami; Sao Paulo; Rio de Janeiro and Buenos Aires) working with key clients such as McDonalds; Shell; Unilever; Nissan; Motorola; Pharmacia.

President & CEO

GeneratorIdeaWorks (now Proximity, originally Gaylord)

January 1990 - March 1999

Brought in to replace the original owner of failing Canadian marketing agency. Rebuilt to Industry leadership in first 3 years. Sold to BBDO / Omnicom in ’94. Built revenues by 350% over next 5 years, expanding from Promotions and PR base to deliver fully integrated marketing and advertising services in Toronto & Vancouver. Key Clients included: BELL; TELUS; PEPSI; MARS; KFC; PIZZA HUT; DAIRY QUEEN; MOLSON BREWERIES; ORAL B; SEARS; BAYER; ONTARIO LOTTERY; HEALTH CANADA; SYMPATICO/LYCOS; APPLE COMPUTERS and FAIRMONT HOTELS & RESORTS.


Launched Mobile Content company into New Market and drove New Business Development

Took on an entrepreneurial partnership with a proven UK mobile media platform company. Developed the strategic plan for Canada and led a focused new business drive to penetrate Canada's Top 3 Telcos. Built a virtual management team to underpin the launch and identified potential mid-term development merger to accelerate long-term growth.

Repositioned division of supply chain optimization company

Performed a detailed internal audit of corporate capabilities and ambitions. Developed a comprehensive positioning strategy complete with Value Proposition, Market Opportunity Analysis, Business Development target profiles and custom business development plan.

Qualifications & Certifications

BSc Economics

University of London

William Hulmes Grammar School

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