McIntyre - Brand Marketing - Cape Town, WC, South Africa

Kerry McIntyre

Cape Town, WC, South Africa

Summary

 Project Management
 Brand Management
 Event Management

Services

Brand Marketing

Summary:

 Strategic Development (Trade, supply chain, merchandising, and consumer engagement strategies)
 Planning (Strategic and Operational Brand Plan, Annual Performance Review, Budget Plan, Research plans, Cycle Plans, and Activity Plans)
 Administration and Reporting
 Budget Management
 Research
 Product and Packaging Development
 Consumer and Trade Engagement
 Management of Agencies (2 Agencies / 3 People)
 Resource Management

Work History

Account Director – Spirits

Bester Burke Slingers

November 2012 - May 2014

Principal Accountabilities
1. Build and Grow Client Relationships
2. Strategic and Marketing Leadership
3. Project Management
4. Develop Business Review Inputs
5. Team Management
6. Financial Performance Management

Freelance Marketeer

N/A

October 2011 - October 2012

 Oddsox Productions – Loeries Production Assistant / Runner – September 2012
 Oddsox Productions – PR / Social Networking – April 2012
 brandhouse – Project Management – October 2011

Measurement & Evaluation Manager

Brandhouse

April 2010 - August 2011

Principal Accountabilities
1. Budget Management
2. Develop Business Review Inputs
3. Develop Consumer & Customer Insights
4. Information & Data Interpretation & Analyses (External & Internal Data)
5. Measurement & Evaluation
6. Process Management
7. Set & Evaluate KPI’s
8. Trading Terms

Brand Executive Southern Africa

British American Tobacco

November 2008 - March 2010

Geography
 Botswana, Lesotho, Namibia, Swaziland
 Angola, Malawi, Mozambique, Zambia, Zimbabwe
 South Africa

Principal Accountabilities
1. Strategic Development (Trade, supply chain, merchandising, and consumer engagement strategies)
2. Planning (Strategic and Operational Brand Plan, Annual Performance Review, Budget Plan, Research plans, Cycle Plans, and Activity Plans)
3. Administration and Reporting
4. Budget Management
5. Research
6. Product and Packaging Development
7. Consumer and Trade Engagement
8. Management of Agencies (2 Agencies / 3 People)
9. Resource Management
10. Innovation
11. Working Relationships (Trade Marketing, CRM, Product Development, Operations, CORA, Legal and International Brand Group)

Campaign Planning Manager - Global Drive Brands

British American Tobacco

June 2007 - October 2008

Principal Accountabilities:
1. Administration and Reporting
2. Budget Management
3. Campaign & Cycle Planning
4. Consumer & Trade Engagement
5. Consumer Data Base Management
6. Data Integrity
7. Innovation – Technological Alternatives for Non Retail Touch Points
8. Measurement & Evaluation
9. Project Management
10. Project 7Up Communication, Change Management, Training, Business Process and Strategy & Operation Workstream Lead
11. Resource Management

Supervising:
 32 Call Centre Agents

Consumer Care Manager

British American Tobacco

November 2005 - May 2007

Principal Accountabilities:
1. Asset Management
2. Budget Management
3. Consumer Data Base
4. Customer and External Supplier Engagement & Management
5. Data Stewardship
6. Communications Management
7. Measurement & Evaluation
8. Product Quality Deviation’s
9. Resource Management
10. Resource Performance Evaluation
11. Supplier Service Level Agreement
12. Training and Implementation of Business & Siebel Process Flows
13. Consumer and Trade Marketing Process Alignment

Supervising:
 6 Regional Assistants
 24 Call Centre Agents
 134 Consumer Relations Amplifiers

Consumer & Trade Relations Amplifier - Global Drive Brand

British American Tobacco

April 2003 - October 2005

Purpose of Role
Launch Peter Stuyvesant and Lucky Strike SNUS into a virgin South Africa market through brand and product awareness. This included generating new business in the sale and distribution of the smokeless category.

Principal Accountabilities:
1. Sales
2. Planning
3. Administration and Reporting
4. Resource management
5. Information Management
6. Consumer & Trade Engagement
7. Event Management
8. Information & System Training

Projects

Brand Management

I have not only managed the development and implementation of brand strategies and activities (to achieve revenue objectives) within South Africa, but also across 9 countries within the Southern African Markets simultaneously, including, but not limited to 9 Country Managers and their respective teams.

Qualifications & Certifications

Greenside High School

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Kerry McIntyre provides the following services:


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