Stevens - Paid Search Specialist/Digital Media Strategy - Johannesburg, GP, South Africa

Kerry Leigh Stevens

Johannesburg, GP, South Africa

Services

Paid Search Specialist/Digital Media Strategy

Summary:

GAP adwords advertising professional
Digital media Strategy Recommendations

Work History

SEM/Digital Marketer

Mindshare SA

From October 2012

• Analyse competitor, website and generate benchmark reports illustrating current online rankings
• Analyse a website and generate reports with recommendations for on-page and off-page SEO changes
• Implement recommendations for on-page and off-page SEO changes
• Configure and launch PPC, Facebook and media campaigns, monitor success, and make recommendations for adjustments
• Annual budget and budget forecasting on various blue chip portfolios – MTN, Unilever, KFC, BP, Multichoice etc
• Generate monthly client reports listing improvements over baseline report
• Participate in client meetings to discuss results and next steps
• Proactively monitor client campaigns and make recommendations to further optimize spend and campaign performance
• Client Liaison and conference calls
• Preparation of search proposals and marketing plans including use of Adplanner, Nielsons, Effective measure and Telmar.
• Preparation of briefs and implementation of briefs

Search Marketer

Mindshare

October 2012 - October 2012

Digital Search Strategy and implementation
Analyse competitor, website and generate benchmark reports illustrating current online rankings
Analyse a website and generate reports with recommendations for on-page and off-page SEO changes
Digital Audits for on-page and off-page SEO changes
Configure and launch PPC, Facebook and media campaigns, monitor success, and make recommendations for adjustments
•Annual budget and budget forecasting on various blue chip portfolios – MTN, Unilever, KFC, BP, Multichoice etc
Generate monthly client reports listing improvements over baseline report
Client Liason
Campaign Maintenance and optimization
Thorough knowledge of Adplanner,Analytics, Nielsons, Effective measure and Telmar.
Preparation of briefs and implementation of briefs

Senior Search Analyst

Acceleration Marketing

January 2012 - January 2012

Search Client Management
Answering client / AM questions
Feedback to AM
Creating review presenations
Weekly client meetings
monthly meetings
Search Strat's
Budget Managment
Status updating
Budget alloction within ad-words
budget adjustements
Setting campaign level budgets
Checking campaign level budgets
Checking spend levels
Reporting
Creating monthly reports
Adding monthly insights into reports
creating weekly reports
creating ad-hoc reports
Bid mangement Setting bid rules
monitoring bid rule's
setting bids manually
monitoring & resetting of manual bids
Setting advanced bid CPL bidding rules
monitoring & resetting of of CPL bid rules
Admin / set up
Adwords account set up
DS3 account set up
Adwords conversions set up
Floodlight tag set up
labeling of accounts in adwords
Linking of ad-words to Analytics
Prospects Briefing and QA on brief
Keyword research
Site research
competitor research
Keyword pricing estimates
GDN research on site's
GDN estimations
PPT prepping
Search account mangement
Keyword build
ad-grouping
ad-copy creating
ad-copy approval process
ad-copy optimising
Sitelink creation
Sitelink optimising
Campaign checking
Negative keyword refinements
SQR - optimising
Keyword performance monitoring
Campaign creation process
GDN tasks
site plannig and selecting
campaign creation
targeting options
re-marketing list creation
re-marketing tag creation
Site exclusion setting
monitoring of sites
creative uploading
Click serve URL tracking creation
Monitoring of site performance
Creative approval monitoring
Training
Self training
peer training
Test methodology

Digital Strategist

Univeral Mccann & Lighthouse Digital

June 2011 - June 2011

Research and analyze information for strategic output
Present to clients
Evaluation of clients requirements to identify market and campaign opportunities, and propose programmes of work resulting from strategy
Develop strategies from information and briefs from clients relating to digital campaigns and brand objectives with creative, technology and account management team
Develop measurement models to determine performance and ROI
Competitor review for specific clients
Assist account managers with client strategy when required
Business analysis

Search Analyst

Acceleration

January 2007 - January 2009

Search Analyst/SEM Campaign Manager

ACCELERATION E

February 2007 - August 2009

MAIN FUNCTIONS: Analyze a website and generate benchmark reports illustrating current online rankings.
Analyze a website and generate reports with recommendations for on-page and off-page SEO changes
Implement recommendations for on-page and off-page SEO changes
Configure and launch PPC campaigns, monitor success, and make recommendations for adjustments
Generate monthly client reports listing improvements over baseline report
Participate in client meetings to discuss results and next steps
Proactively monitor client campaigns and make recommendations to further optimize
Client Liaison and conference calls
Preparation of search proposals and marketing plans
Preparation of briefs and implementation of briefs.

Assistant Director

Department of Public Works

June 2006 - June 2006

Client Relations Management - Key Accounts Management

MAIN FUNCTIONS: Promotion of the Department of Public Works as service provider of choice to other service and government departments.
Assist in building and maintaining professional and fruitful relationship with clients.
Assistance with the management; coordination and alignment of the accommodation portfolio of clients
Assistance with the analysis and monitoring of the budget and expenditure levels of clients with PBA and Projects Directorate; as well as monitoring of unplanned maintenance and other services with Property Management in line with the provision of suitable accommodation for Client,
The provision of management support with general office functions related to the accommodation portfolios of clients.
The monitoring of an effective audit process.
To interact; liaise and coordinate the provision of financial information on planning, budget inputs and expenditure of allocated funds, as and when required
REASON FOR LEAVING: Little room for growth

Assistant Researcher for Search Engine Marketing Team

Forwardslash Online Marketing

April 2005 - April 2005

Promoted to Search Engine Marketer/Brand Analyst

MAIN FUNCTIONS: Provide Information and Research as to the latest Search Engine changes by statistical and internet data available.
Monitoring of clients positions on major search engines like Yahoo and Google. Ordering implementation of Paid and Organic search methods to ensure clients websites are in the top search engine results. This is done in order to receive higher amounts of visits and ultimately higher revenue. ( Submission and creation of briefs and presentation of business cases.)
Identifying key areas that need optimization on client's websites.
Identifying niche markets and appropriate keywords to buy adverts on search engines. Compiling competitor analysis and performance benchmarking reports.
Managing projects on a website level in terms of copy, research and implementation (using MS Office Suite - Word, Access, Powerpoint, Excel and MS Project)
REASON FOR LEAVING: Relocation to JHB

PPC Specialist

Virtuosa

February 2005 - June 2006

Administrative Assistant

Golding Properties

December 2002 - January 2003

MAIN FUNCTION: Showing property to potential buyers
Administrative duties such as faxing, filing and photocopying.

REFERENCE: Tyrone Stevens 083 5294388

REASON FOR LEAVING My employer retired from his position as estate agent to work for Watercomfort in Cape Town. It was a part time

NAME OF

Samplex Promotions

January 2001 - November 2002

HELD: Promoter

MAIN FUNCTIONS: In store promotions of various products
Customer queries and recording sales

REASON FOR LEAVING It was a part time job.

Qualifications & Certifications

BA

University of Cape Town

Pearson High School

BA

University of Cape Town

BACHELOR OF ARTS

Pearson High School

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