Highly Successful Event Professional with Particular Strengths in Developing and Implementing Event


- Protocol for Foreign Delegations and Canadian teams abroad
- Volunteer Management
- Elite National and International Event Management and Operations

Work History

Manager Major Initiatives

Canadian Diabetes Association

 Developed and executed strategic nation-wide signature programs to raise in excess of $3 million per year; increased public awareness to advance the mission of the Canadian Diabetes Association.
- Established business practices, organizational structures and internal systems to increase productivity, communication and event department functionality
 Planned and executed international team events, training programs and strategic partnerships to increase recruitment in nation-wide event programs
 Supervised and negotiated partnerships with international organizations and suppliers in the sports and hospitality industry in Europe and the United States
 Led and managed all groups on more than 25 international team events (more than 2,000 participants), throughout Europe and the United States
 Led a nation-wide team of development coordinators to create promotional campaigns on a quarterly basis to meet and surpass budget targets
 Executed the NHL Awards in Toronto and Vancouver (2001- 2008) in collaboration with NHL Entertainment based in New York; responsibilities included event design and execution; securing of corporate sponsorship and development of new partnerships; and overall supervision of Canadian promotional activities

Manager National Signature Programs

The Arthritis Society

marketplace, which raised more than $2.5 million in new revenue for The Arthritis Society in its first year
- Management of a team of 10 regional managers to create and execute all marketing and operational activities, including international travel and events

Manager Corporate Sponsorship


- Identified and evaluated corporate sponsorship, cause marketing and community relations objectives
- Provided end-to-end project management, including execution of effective internal and external communications campaigns in support of major initiatives
- Initiated, developed and executed campaigns to leverage brand awareness, employee and volunteer involvement and sales support. Sample programs include:
1999 CIBC Run for the Cure – National Manager
- $6.5 million raised, with involvement of 70,000 participants across Canada
- 6.500 CIBC participants- Staff team of 26 volunteer CIBC Regional Coordinators
- 1300 CBIC branches executing promotional and registration campaigns
Youthvision – Program Development and Event Management
- Creation and launch of $8 million CIBC Youthvision national scholarship program with national spokesperson, Wayne Gretzky
Waterfront Regeneration Trust – Program Manager
- CIBC $1 million cause marketing initiative to support economic development and environmental renewal in Lake Ontario communities

Manager Corporate Sponsorship

Canada Post Corporation

- Managed a $1.4 million sponsorship budget to maximize brand awareness and increase market share in the courier industry, while maintaining philanthropic objectives
- End-to-end event management in support of sales teams and employee events
- Responsible for conference design, seminars, major sales conferences
Representative Projects:
- Barnes Exhibit Shaw Festival
- Bell Canadian Open Toronto Argonauts
- Stratford Festival Toronto Blue Jays

Special Assistant Office of the Prime Minister and Ministry of the Environment

Government of Canada / PC Party of Canada

Ministry of the Environment
Special Assistant to the Hon. Pauline Browes
- Strategic planning and execution of political events, press conferences and briefings; ongoing liaison with senior Federal officials
- Green Plan announcements and press conferences
- Execution of first Charlottetown Accord public meetings, including political volunteer management and event planning strategy and execution
Office of the Prime Minister
- Planning execution of the Prime Minister of Canada’s daily schedule, in collaboration with the Privy Council Office of Canada, senior PMO and ministerial staff, foreign ambassadors and international political staff
- Daily decision making and briefing with Federal Ministers and MPs, international staff, i.e. White House
- Determination of protocol requirements, and development of detailed operational itineraries and briefings for head of state visits
- Liaison with Protocol Office, RCMP and External Affairs
- Responsible for scheduling and coordinating War Cabinet Meetings during the Iraq War
Assistant to Senator Norman K. Atkins, National Campaign Chairman, PC Party of Canada
- Federal election campaign strategic preparation and organization during campaign period

NOTE: Received Top Secret clearance.

Manager Special Events

Princess Margaret Cancer Foundation

- Responsible for all aspects of the Foundation’s third largest fundraising event, which has raised more than $4 million in the past three years
- Supervises and collaborates with elite corporate volunteers, including high profile event executive committees
- Establishes and manages all volunteer activities during planning, execution and wrap-up
- Designs and executes all event operations, promotion programs and corporate sponsorship activities

Qualifications & Certifications

Branksome Hall

Bachelor of Arts

Queen's University

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