Hor - Head Of Sales - Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Kelferd Hor

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Services

Head Of Sales

Summary:

Dealguru Holdings Pte Ltd, subsidiary of iBuy Group Limited (IPO & listed on ASX) is one of the top e-commerce sites in the region and being part of a global network, present in 30 cities, employ over 3,000 people and are in 3 continents around the world. Operates Dealshop, Duriana App (Mobile Marketplace), Deal.com.sg, MyDeal.com.my, RoomServiceDeliveries.com.

DEALshop is an online marketplace with expanding range of diverse products. DEALshop serves as an alternative channel for both buyers and sellers with shorter delivery period and offers variety of permanent discounted products.
- Manage & expand the assortments for 9 product categories.
- Cross-selling products between marketplace and group buying to boost up the revenue.
- Maintain a consistent level in profit margins and sales growth.
- Recruit, spire, develop, manage and motivate a growing team of sales professionals
to meet the growing demands of the business.

Work History

Head of Sales DEALshop (MyDEAL)

Dealguru Holdings Pte Ltd

From August 2013

Dealguru Holdings Pte Ltd, subsidiary of iBuy Group Limited (IPO & listed on ASX) is one of the top e-commerce sites in the region and being part of a global network, present in 30 cities, employ over 3,000 people and are in 3 continents around the world. Operates Dealshop, Duriana App (Mobile Marketplace), Deal.com.sg, MyDeal.com.my, RoomServiceDeliveries.com.

DEALshop is an online marketplace with expanding range of diverse products. DEALshop serves as an alternative channel for both buyers and sellers with shorter delivery period and offers variety of permanent discounted products.
- Manage & expand the assortments for 9 product categories.
- Cross-selling products between marketplace and group buying to boost up the revenue.
- Maintain a consistent level in profit margins and sales growth.
- Recruit, spire, develop, manage and motivate a growing team of sales professionals
to meet the growing demands of the business.

Business Development Manager

Rocket Internet Malaysia

March 2012 - July 2013

Rocket Internet, being Europe’s most successful and well-known Internet incubator, is one of the world's largest investment companies and developer of web-based businesses. We have over 200 companies in our portfolio and are involved in Groupon, Wimdu, Zalando and many other successful start-ups.

OfficeFab.com.my (June 2012 - July 2013)
Largest online office supply in South-East Asia (B2B)
Role: Head of Buyer
- Set up and managed Buying Team for 10 categories.
- Improvised and merged the Production and Content Team into Buying Team.
- Managing Offline Marketing & Creative Content Team for creative content development including e-newsletter.
- Worked closely with General Manager to ameliorate specific challenging issues associated with overall performance that consists of Field Sales, Tele-Sales and Customer Service Team.
- Oversaw the Quotation & Tender for corporate bulk purchase (Pricing Adjustment).
- Supported the Operations & Logistic Team for product sourcing.

Lazada.com.my (March 2012 - May 2012)
Largest online shopping mall in South-East Asia (B2C)
Role: Category Manager
- Researched and developed category trees for automotive category.
- Managed automotive category for Lazada.com.my.
- Secured fast moving products for Lazada.com.my to generate more revenue.
- Held meetings regularly with wholesaler, sole distributors and dealers.
- Planned and monitored the promotion activities between suppliers and third party.
- Sort out 6 versions of vendor compliance agreements for 50 buyers.
- Conducted interviews and company introduction for new joiners.
- Documented a pitchbook for buyers training

Club Ambassador

Heritage Live Upstairs Clubber's Club

May 2011 - May 2011

(Formally known as The Loft KL)
- Maintained good relationship with customers.
- Created awareness and visibilities through social media.
- Designed the bunting for grand launch promotion.

Marketing Executive

Doorstep Retails Sdn Bhd

June 2011 - February 2012

Doorstep.com.my is Malaysia's first and largest online retail e-commerce company which has been awarded by Datuk Seri Najib Tun Razak, Malaysia prime minister as the champion for Virtual Mall under the Economic Transformation Program (ETP) 2011 in Malaysia.

- Sourced and market 14 categories of product & services:
Catering services
Lifestyle products
Consumer products
Corporate products
- Sorted out vendor compliance agreements and proposal writing for all vendors.
- Managed product updates. (Price fluctuation, EOL, Expiry date)
- Study the market trend via online and offline on daily basis.
- Monitored competitor's activities and price comparison.
- Monitored company social media sites.
- Proof read for all marketing materials (Online & Offline)
- Prepared the contents for blog and email blast and dedicate the tasks for graphic designer, social media executive and IT department.
- Worked closely with operation department and buyer department to improve the ordering process of goods.
- Tie-up with Maxis and Paypal for joint promotion.
- Planned weekly road shows and events for offline marketing.
- Attend exhibition, fairs and events to create awareness.
- Liaised with advertising agencies for the mobile web, 3D virtual mall, and application for smart phone.
- Developed marketing plan and promotion activities. (Contest
, Lucky draw, Point rewards, Landing page, Festive seasons)
- Conducted customer surveys.
- Prepared presentation and report for weekly management meeting.
- Give induction for new joint colleagues.

Public Relations Executive

Samadhi Retreats Sdn Bhd (Tamarind Group of Restaurants)

April 2010 - April 2011

Samadhi Retreats is a corporate development brand of boutique resorts, restaurants and wellness spas established in Malaysia in 1999. Under its umbrella are unique restaurants like Il Tempio, Mandi-Mandi, NEO and the multi-award winning Tamarind Hill and Tamaring Springs in Kuala Lumpur, Samadhi Spa, Japamala Resort on the island of Tioman, Villa Samadhinew boutique hotel in KL city and Eco Gourmet Cafe in Singapore.

- Assisted in evaluating target markets and proposed marketing strategies.
- In-charge of customer database for email marketing campaign and sms-blast.
- Update website via cms, generated web traffic reports.
- Liaise with media, advertising company, banks, printing companies etc.
- Addressed customer's inquiries; interpreted and delivered information; proposed suggestions; provided guidance; identified, investigated and negotiated conflicts.
- In charge of creative content development as an in-house corporate designer. Designed menus, brochures, banners, e-newsletters, invitation cards, letterheads, vouchers etc.
- Proof read and amended marketing materials, (menus, company proposals etc).
- Follow up with outsource designers and advise on the artwork.
- Coordinated in event operation for set ups, pa systems and registration counter.
- Responsible for re-ordering of company t-shirts, chef’s uniforms, goody bags, name cards, computers etc.
- Serve as company representative to participate in prestigious events:
1. Malaysia International Gourmet Festival 2010
2. Time Out Kuala Lumpur Food Awards 2010
3. Tamarind 10 Years Anniversary 2010
4. Style Rocks! Dance Party 2010
5. Jungle-Luxe Bridal Fair 2010
6. Bimba & Lola ‘Luxe Tropics x Ibiza’ Spring/Summer 2011 Fashion Show
7. Villa Samadhi Exclusive Opening Celebration 2011

Qualifications & Certifications

BA (Hons) Digital Media Design

Liverpool John Moores University

Advanced Diploma in Multimedia Design

Tunku Abdul Rahman College

Diploma in Multimedia Design

Tunku Abdul Rahman College

Certificate in Mass Communication Graphic Design

Tunku Abdul Rahman College

SMK Raja Jumaat

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