Bales - Strategic Marketing Internationally - Perth, WA, Australia

Keith Bales

Perth, WA, Australia

Services

Strategic Marketing Internationally

Summary:

The Walt Disney Company -European based-London
The News Corporation- Perth/Sydney/London based
The Holiday Planet Group- on line travel marketing
The Cruise Planet
Hotel Planet
Flight Planet
International Ventures- Worldwide strategic marketing and PR consultancy
The Royal Aero Club of WA- Member and consume marketing, PR and sponsorship, event management.
Charity fund raising - Worldwide

Work History

Transport Manager CHOGM 2011 (Part time)

CHOGM 2011 in Perth

August 2011 - August 2011

Arranged transport for Delegates

Incremental Business Consultant

Student Edge.com.au

October 2011 - December 2011

Student Edge is a nationally recognised student help, advice and hot offer and "deals" organisation growing rapidly from their 500,000 active Members and adding 50,000 a month heading towards 1 million, nationally.

www.studentedge.com.au

Currently launching a national Graduate Recruitment Program

Details from 0433 406 766 or web site.

Group Marketing Director

News Corporation

January 2010 - June 2012

KEY RESPONSIBILITIES
Moved to London with responsibility for assisting the Chairman with the specific brief of developing and driving forward circulation through promotions for the Sun, News of the World and The Times.

KEY ACHIEVEMENTS
Gained responsibility for all titles and entertainment serves, including 100 free newspapers, Nationwide Air Services, The Australian, The News, The Daily Mirror, The Sunday Times, The Sunday Mirror and NWSQ, Ten 10, NBNS and 6KY-NA television stations.

Consultant-Graduate Recruitment program

student edge

January 2010 - April 2012

Opened doors with large Corporations to partner with Student Edge. Mentoring duties.

Business Consultant Marketing and Business development and experienced Board Member

The Royal Aero Club of Western Australia and Western Australian Aviation College

November 2010 - May 2011

Set up all marketing and sponsorship for the Club and revived awareness of the Club and international flying school Not of The Board of Royal Aero Club but experienced on other Boards

Founder and CEO

International Ventures Australia and London

June 1998 - June 1998

International management consultancy specialising in venture capital and charity fundraising, change management, marketing and sales, promotion, event management, incremental revenue identification, theme park development, media and communications--full service , one stop-shop boutique with personal service by the Proncipal.

witness, to address

The House

) at the request of The Prime Minister Hon Mr Tony Blair and Alan Keen, MP.
* Member of 'The Wishing Well' appeal for Great Ormond Street Hospital
* Honorary Secretary of The Water Research Foundation
* Revels in and highly active in charity work in Europe and Australia
* Barnardo's 'Man of the Year' in 1977 and on Domesday Celebration Committee
* Junior Chairman of the Australian Red Cross

a Consultant

Trocadero PLC

October 1994 - December 1996

The Commonwealth Institute for HM The Queen
Corporate adviser to The Oswal Group/Burrup Fertilisers
Advised disability charity Workability in WA on Corporate Development and corporate social responsibility and fundraising
Adviser to on line travel company The Holiday Planet Group/ Cruise Planet/Seniors Planet/Flight Planet.
Board Member Greening Australia till 2009
Committee member WA State Government Consumer Protection
Adviser Phoenix World City Project

.

KEY RESPONSIBILITIES
Provide a range of strategic and other consultancy services in company reorganisations including marketing, finance, sales, licensing, sponsorship, merchandising, public relations, IP and copyright law, corporate and promotional services to a wide variety of clients.

Recent clients / projects include:
THE MORTGAGE STORE
Business Development Director - (setting up a Commercial Division within)

CORPORATE COMMUNICATORS ARMSTRONG MILLER MCLAREN
New Client Business - (Prospectuses and Annual Reports)

And have acted as

Chief Operating Officer / Business Affairs Director

Eurotunnel, Mall of America

June 1992 - October 1998

CHANNEL TUNNEL GROUP - EUROTUNNEL BETWEEN FRANCE AND THE UNITED KINGDOM -5 years
Commercial & Business Marketing Adviser

KEY ACHIEVEMENTS
Appointed Marketing Consultant to Eurotunnel in 1990 and responsible for incremental revenues
Introduced the children's character - Marcus the Mole
Established promotional, travel, merchandising and licensing programmes to deliver incremental revenue
Implemented action to deliver retail partners such as Nestle, Hamleys, Boots, WH Smith, Burger King, Coca Cola, American Express etc to the Passenger Terminals
Advised on general marketing for Le Shuttle Holidays and developed telephone sales and reservation systems
Drove the launch of this tourism entity and managed preparation of brochures, launch and travel trade shows/marketing and sales
International speaker on identifying and gaining incremental revenue through sponsorships and strategic partners
BENDY TOYS LIMITED - Worldwide Marketing appraisal
THE NATIONAL MARITIME MUSEUM - Marketing Proposals
THE COMMONWEALTH INSTITUTE - Sponsorship and Marketing


KEY ACHIEVEMENTS
Halted a fall, following 20 years of declining circulation and increased (Audit Bureau of Circulation) The Scotsman by 12.7% and The Scotsman on Sunday by 13% within 12 weeks of joining The Barclay Brothers on a 12 month rolling contract as Commercial/ Business Development Directo
Supporting a drive to re-organise the Group, responsibility included being involved in consumer products and licensing on appointment to the Board of Malipiero Spa Italia and as Chairman of L & C (Licensing) Milan that operates world wide
KEY ACHIEVEMENTS
Built up a significant client base in the UK, Europe and America,; LONDON (an international partnership providing licensing, sponsorship, merchandising, venture capital and marketing

Vice President

Walt Disney Travel Company in Europe

December 1990 - December 1990

Founded the Company across Europe, The Middle East and Africa

Senior Management Consultant

INTERNATIONAL VENTURES

January 1990 - January 1990

Founding Director handling Blue Chip projects including:
The Greenwish Millennium
The United Nations
Great North Eastern Railway
The Channel Tunnel
The Millennium Dome

Chief Operating Officer / Business Affairs Director

Eurotunnel, Mall of America

January 1990 - February 1999

OTHER SIGNFICANT PROJECTS DURING THIS PERIOD

CHANNEL TUNNEL GROUP - EUROTUNNEL BETWEEN FRANCE AND THE UNITED KINGDOM -5 years
Commercial & Business Marketing Adviser

KEY ACHIEVEMENTS
Appointed Marketing Consultant to Eurotunnel in 1990 and responsible for incremental revenues
Introduced the children's character - Marcus the Mole
Established promotional, travel, merchandising and licensing programmes to deliver incremental revenue
Implemented action to deliver retail partners such as Nestle, Hamleys, Boots, WH Smith, Burger King, Coca Cola, American Express etc to the Passenger Terminals
Advised on general marketing for Le Shuttle Holidays and developed telephone sales and reservation systems
Drove the launch of this tourism entity and managed preparation of brochures, launch and travel trade shows/marketing and sales
International speaker on identifying and gaining incremental revenue through sponsorships and strategic partnership
PHOTON SECURITY SERVICES - Strategic Plan and first city in the World to be equipped with CCTV security cameras Godalming and Guildford, Marks and Spencer (UK and France) Debenhams Group.
BENDY TOYS LIMITED - Worldwide Marketing appraisal
THE NATIONAL MARITIME MUSEUM - Marketing Proposals
THE COMMONWEALTH INSTITUTE - Sponsorship and Marketing
THE SCOTSMAN GROUP of four national newspapers Edinburgh Scotland

KEY ACHIEVEMENTS
Halted a fall, following 20 years of declining circulation and increased (Audit Bureau of Circulation) The Scotsman by 12.7% and The Scotsman on Sunday by 13% within 12 weeks of joining The Barclay Brothers on a 12 month rolling contract as Commercial/ Business Development Director.

THE PANINI GROUP- (specialising in Sports & Character publishing forming part of Maxwell Communications Corporation with turnover of some $600M and 1,400 staff and a print factory producing 39 million albums for sale world wide;

Former Business Consultant Marketing, Sponsorship

Eurotunnel

January 1990 - January 1996

Set up sponsorship marketing programme for income, marketing and awareness generation

Senior Management Consultant

Founding Director handling Blue Chip projects including:
* The Greenwish Millennium
* The United Nations
* Great North Eastern Railway
* The Channel Tunnel
* The Millennium Dome
* Trocadero PLC
* Columbus Holdings
* The Commonwealth Institute Olympic Spirit
* Enid Blyton Group
* The Australian Broadcasting Corporation-Reorganised ABC Enterprises as a Consultant
* The Commonwealth Insititute for HM The Queen
* Corporate adviser to The Oswal Group/Burrup Fertilisers
* Advised disability charity Workability in WA on Corporate Development and corporate social responsibility and fundraising
* Adviser to on line travel company The Holiday Planet Group/ Cruise Planet/Seniors Planet/Flight Planet.
* Board Member Greening Australia till 2009
.

Key Responsibilities
* Provide a range of strategic and other consultancy services in company reorganisations including marketing, sales, licensing, sponsorship, merchandising, public relations, corporate and promotional services to a wide variety of clients.

Recent clients / projects include:
The Mortgage Store
Business Development Director - (setting up a Commercial Division within)

Corporate Communicators Armstrong Miller McLaren
New Client Business - (Prospectuses and Annual Reports)

And have acted as:

Chief Operating Officer / Business Affairs Director - (assisted in the Strategic Plan for setting up a major Educational Institution for Film Related Studies)

Also raised funds by debt and equity for a number of projects including two proposed Retirement Lifestyle Villages, Aged Care Home and Hospital, Student Accommodation Village, a major Marina at Cronulla and a Corporate Business Park

OTHER SIGNFICANT PROJECTS DURING THIS PERIOD
Channel tunnel group - eurotunnel between france and the united kingdom -5 years
Commercial & Business Marketing Adviser

Key Achievements
* Appointed Marketing Consultant to Eurotunnel in 1990 and responsible for incremental revenues
* Introduced the children's character - Marcus the Mole
*...

a Consultant

Trocadero PLC

January 1988 - April 2000

The Commonwealth Institute for HM The Queen
Corporate adviser to The Oswal Group/Burrup Fertilisers
Advised disability charity Workability in WA on Corporate Development and corporate social responsibility and fundraising
Adviser to on line travel company The Holiday Planet Group/ Cruise Planet/Seniors Planet/Flight Planet.
Board Member Greening Australia till 2009
Committee member WA State Government Consumer Protection
Adviser Phoenix World City Project

.

KEY RESPONSIBILITIES
Provide a range of strategic and other consultancy services in company reorganisations including marketing, finance, sales, licensing, sponsorship, merchandising, public relations, IP and copyright law, corporate and promotional services to a wide variety of clients.

Recent clients / projects include:
THE MORTGAGE STORE
Business Development Director - (setting up a Commercial Division within)

CORPORATE COMMUNICATORS ARMSTRONG MILLER MCLAREN
New Client Business - (Prospectuses and Annual Reports)

And have acted as

Managing Director and Vice President

Walt Disney Attractions

offices in Europe (promoting Disneyland) and Walt Disney World to travel trade and consumers
* Raising, in London mainly, funding for films

Key Achievements
* Achieved rapid promotion to Managing Director and Vice President based in London
* Increased the merchandising and licensing revenue to nearly $4M from a base of $500K
* Re-organised the Walt Disney Music Company, increasing profitability and productivity
* Established Walt Disney's Home Video division in London, thereby achieving wide experience in the home video business
* Created, developed and implemented the first concept for The Disney Stores in London at Selfridges Oxford Street, London
* Launched and established The Walt Disney Travel Company in Europe, as Vice President, Walt Disney Attractions - Europe, The Middle East and Africa
* Appointed Director - Europe, Walt Disney Attractions USA (Walt Disney World, EPCOT, MGM, Disneyland and Tokyo Disneyland
* Appointed to the team for researching the site for Disneyland Europe.
* Developed excellent contacts and relationships with European airlines including BA Chairman Lord Marshall and Sir Richard Branson of Virgin Atlantic

Vice President

Walt Disney Travel Company in Europe

January 1982 - February 1990

Ran all marketing and consumer products for all business units

Managing Director & Vice President

WALT DISNEY COMPANY, LONDON

January 1975 - January 1990

Europe

KEY RESPONSIBILITIES
Profitable expansion and financial performance of the UK office through commercial exploitation of the Walt Disney brand and characters, within publishing, retailing, manufacturing, audio, TV and film.
A wide range of merchandising and marketing activities with some leading retailers, manufacturers and publishers, generating income through copyrights and creating commercial opportunities for licences in the release of motion pictures
Marketing Disney motion pictures and Touchstone films
Additionally given responsibility for Europe (1984) including launching Walt Disney Attractions offices in Europe (promoting Disneyland) and Walt Disney World to travel trade and consumers
Raising, in London mainly, funding for films

KEY ACHIEVEMENTS
Achieved rapid promotion to Managing Director and Vice President based in London
Increased the merchandising and licensing revenue to nearly $4M from a base of $500K
Re-organised the Walt Disney Music Company, increasing profitability and productivity
Established Walt Disney's Home Video division in London, thereby achieving wide experience in the home video business
Created, developed and implemented the first concept for The Disney Stores in London at Selfridges Oxford Street, London
Launched and established

Managing Director & Vice President - Europe

The Walt Disney Company

Key Responsibilities
* Profitable expansion and financial performance of the UK office through commercial exploitation of the Walt Disney brand and characters, within publishing, retailing, manufacturing, audio, TV and film.
* A wide range of merchandising and marketing activities with some leading retailers, manufacturers and publishers, generating income through copyrights and creating commercial opportunities for licences in the release of motion pictures
* Marketing Disney motion pictures and Touchstone films

Group Marketing Director

News Corporation / The Rupert Murdoch Group

Key Responsibilities
* Moved to London with responsibility for assisting the Chairman with the specific brief of developing and driving forward circulation through promotions for the Sun, News of the World and The Times.

Key Achievements
* Gained responsibility for all titles and entertainment serves, including 100 free newspapers, Nationwide Air Services, The Australian, The News, The Daily Mirror, The Sunday Times, The Sunday Mirror and NWSQ, Ten 10, NBNS and 6KY-NA television stations.


Other Significant Career Achievements

* Recently asked to develop and raise project finance for Theme Parks and coal fired Power Plants in China living for a short time in Shanghai

Group Marketing Director

News Corporation

February 1969 - June 1989

KEY RESPONSIBILITIES
Moved to London with responsibility for assisting the Chairman with the specific brief of developing and driving forward circulation through promotions for the Sun, News of the World and The Times.

KEY ACHIEVEMENTS
Gained responsibility for all titles and entertainment serves, including 100 free newspapers, Nationwide Air Services, The Australian, The News, The Daily Mirror, The Sunday Times, The Sunday Mirror and NWSQ, Ten 10, NBNS and 6KY-NA television stations.

Appointed Director - Europe

Walt Disney Attractions USA

January 1960 - January 1975

EPCOT, MGM, Disneyland and Tokyo Disneyland
Appointed to the team for researching the site for Disneyland Europe.
Developed excellent contacts and relationships with European airlines including BA Chairman Lord Marshall and

Traffic Manager/ On air presenter Club 7 Teen

TVW

Qualifications & Certifications

Kyilla Primary/ Coolbinia Secondary/ Mount Lawley High School

Mount Lawley High School

Walt Disney University

Mount Lawley Senior High School

Public Relations

The Disney University

Business Course

Harvard

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