Moodley - Corporate Communications - Johannesburg, Gauteng, South Africa

Keindira Moodley

Johannesburg, Gauteng, South Africa


A senior professional, who is goal orientated and a strategic contributor with solid experience across the marketing and corporate communications discipline, specifically in the global Information, Communications and Telecommunications sector.
Had the huge privilege of working across very dynamic industries, providing me with a wide range of knowledge and skills. These include, mining, national postal services, standards organization and global telecommunications.
An entrepreneurial spirit and a passion for start-up positions and new projects. I am ambitious and creative. I’m interested in an organisation that instills authenticity, creates inspiring workplaces for employees and is focused on creating awesome customer experiences.

• strategic planning,
• public and media relations,
• brand development and management,
• advertising (print, outdoor and electronic),
• website management,
• external and internal communications,
• corporate social responsibility,
• sponsorships,
• corporate identity and signage
• launches and exhibitions,
• event management
• management and training of personnel

• critical thinking and problem solving skills
• planning and organizing
• decision-making
• communication skills
• influential
• leader
• team player
• delegation
• negotiation and persuasive skills
• conflict management
• adaptability
• stress tolerance

To secure a suitable, challenging position in a


Corporate Communications

Work History

Marketing Associate Manager


From February 2013

Responsible for the overall direction, coordination, implementation, execution, control and completion of specific projects ensuring consistency with company strategy, commitments and goals.
Main Job Tasks and Responsibilities
• lead the implementation of project
• facilitate the definition of project scope, goals and deliverables
• define project tasks and resource requirements
• develop full scale project plans
• assemble and coordinate project staff
• manage project resource allocation
• plan and schedule project timelines
• track project deliverables using appropriate tools
• provide direction and support to project team
• quality assurance
• constantly monitor and report on progress of the project to all stakeholders
• present reports defining project progress, problems and solutions
• implement and manage project changes and interventions to achieve project outputs
• project evaluations and assessment of results

Public Relations Manager


January 2012 - January 2013

• Build and develop business database for business, general public, corporate business and media trade
• Maintain and co-ordinate all communicative measures on behalf of the business for clients, corporate business to suppliers, to media trade and to aligned business partners
• Direct and organize sales staff on their promotional activities and in store specials
• Liaise with media companies on any publications, national and local
• Assist and work closely with the advertising department ensuring the right company profile and promotion is advertised in line with the company and brand identity
• Manage monthly reports
• Attend press and media functions, conferences relevant to the retail industry.
• Responsible for pricing, advertising and promotions, give-aways, field work.
• Responsible for setting and achievement of sales, forecasting and pricing
• Annually compiles advertising and promotional budgets and monitors spend initiatives, managing and taking responsibility in line with company policy
• Monitor and drive initiatives to improve product and/or brand margins, pricing, sales performance
• Sign off authority for promotions and advertising
• Evaluate and plan short and long term goals
• Monitor stock availability according to forecast
• Action changes with appropriate branches
• Monitor deliveries, handle queries, late deliveries and report regularly to branch manager
• Attending of conferences and media functions relevant to the retail business.

Own Business - CATERING

January 2009 - June 2011


July 2007 - December 2009

Group Communications and Marketing Manager

South African Bureau of Standards

December 2006 - June 2007

• Development of term-based marketing strategy based on company's strategic objectives
• Develop and maintain financial plan, forecasting and budget for marketing and communications
• Establish, commission and initiate the required media contracts to implement the marketing mix for each strategy and marketing drive
• Direct company's relationship with marketing and communications agencies, including supervising and managing their performance in a manner that is consistently beneficial to the company
• Plan and execute effective campaigns and events, including exhibitions, seminars, product launches
• Manage a staff compliment of 21 people
• Respond timeously as CE's spokesperson to relevant issues raised in the media regarding the company

Business Unit Marketing and Communications Manager

Siemens Southern Africa

February 2006 - November 2006

• Ensure development of term-based marketing strategy based on company's strategic objectives
• Draft strategies and plans to address stakeholders' communications requirements and lobbying stakeholder support of market initiatives
• Develop and maintain financial plan, forecasting and budget that will be used to initiate drive and implement marketing and communications
• Develop, manage and control marketing positioning, marketing plans, strategies and branding strategies to position company favourably and ensure image of company with correct attributes in markets
• Develop, manage and control corporate social responsibility programmes relevant to the business
• Develop and implement advertising and communications objectives that are measurable and seek to generate realistic awareness, thereby influencing audience behaviour
• Direct company's relationship with marketing and communications agencies, including supervising and managing their performance in a manner that is consistently beneficial to the company
• Prepare key performance areas for advertising and communication, including production, public relations, campaign effectiveness, media spend, client service, strategy and creative input/execution, brand positioning, media innovations, service level agreements in order to obtain high service levels
• Plan and execute effective campaigns and events, including exhibitions, seminars, product launches, etc
• Manage the various appointed agencies in the delivery of the related market initiatives and ensuring cost effective solutions
• Update, administer, manage information storage (Internet, Intranet, Extranet, Brochures, Library)

Material Group Manager

June 2005 - February 2006

• Defining and initiating (sourcing) strategies, developing cross-Group procurement processes and implementing the optimum sourcing strategy to lay the foundation for procurement success
• Planning, coordinating and managing a group of materials to achieve optimum conditions and results
• Initiating, designing and driving demand pooling across Siemens SA to ensure optimum use of purchasing power and to maximize the contribution to the operating result (from material and services)
• Performing, sourcing, marketing, and assessing market situations and particular risks to business processes.
• Defining and implementing innovative negotiation concepts and strategies, and carrying out cost and contract negotiations leading to an agreement being signed to guarantee uninterrupted supply at optimum conditions.
• Proactively setting up and running supplier management (in conjunction with partner functions, such as Development, Quality Assurance, Logistics, etc.) to win and develop the best suppliers and to establish an optimum supply chain.
• Compiling, preparing, presenting and endorsing information relating to sourcing issues, and making this information available to committees and on the intranet, so that facts and figures are made transparent.

Communications Manager


August 2001 - June 2005

• Developed communications strategies for corporate and provinces
• Implemented and managed the communication strategies in the Provinces
• Design and roll out the advertising campaign for each province
• Research, gather and write articles for the provincial newsletter, inPartnership
• Briefing and managing external agencies in order to implement activities identified in the strategy
• Manage media relations and ensure accuracy of press releases, including building and maintaining relationships with editors
• Liaise with Provincial executives and Business Unit managers to extract relevant information pertaining to the Provinces
• Provide support and advise on communications-related issues to Siemens provincial offices e.g. signage on and off premises

Communications Specialist

South African Post Office

October 1993 - July 2001

• Develop plans and concepts for external and internal communications
• Events management - internal and external (corporate and social)
• Production for corporate videos. Compile media releases and liaise with the media.
• Liaison with consumer bodies and chambers of business.
• Analysed the media coverage via the media manager.
• Oversee and proof read English articles.
• Translated material and correspondence from Afrikaans into English
• Instrumental in introducing "track and trace" concept to the company
• Liaised with relevant suppliers to frame special stamp issues and first day covers
• Worked with senior manager to implement and facilitate communication programs.
• Handled customer enquiries, verbal and written responses
• Compiled company profile and other company literature
• Responsible for international visitors - arranged accommodation, itinerary and transport

External Relations Consultant

Rio Tinto SA

August 1992 - September 1993

• Implemented and managed the communication strategies
• Designed, together with advertising agency and rolled out the advertising campaign for each province
• Researched, gathered and wrote articles for the in-house newsletter - editor
• Briefing and managing external agencies in order to implement activities identified in the strategy
• Manage media relations and ensure accuracy of press releases, including building and maintaining relationships with editors
• Establish and maintain working relationships with Communications counterparts
• Interaction with Corporate Communication colleagues to ensure synergistic activities in the Corporate environment. Updated the web pages
• Utilise communications tools in the execution tasks at hand. This includes press, exhibitions, events,
• Constantly monitor and assess the image of Rio Tinto and make recommendations where necessary
• Organize all corporate events for executives
• Provide constant feedback to Corporate Communication Management
• Production of communication support material that will enhance the image/brand
• Speech writing for CEO, Director HR for various corporate events

Qualifications & Certifications

Public Relations Institute of Southern Africa

Public Relations

Durban University of Technology


Reservoir Hills Secondary

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