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Kovvali - Marketing Professional - London, UK

Kavita Kovvali

London, UK


Marketing Professional

Work History


Factory Media

March 2012 - September 2013

• Marketing for five brands with print and online presence to increase sales, traffic and social media presence.
• Managed competitions, promotions and campaigns across retail, print, online and social media such as product giveaways and gifts with cost-benefit analysis and future recommendations.
• Web analytics to assess campaign effectiveness and trends for future strategies.
• Supply chain management, budgeting and forecasting for 12 brands, including communications with suppliers and finishers, cost-benefit analysis of market presence and future strategies.
• Cross platform marketing for key issues and drive sales, for example promoting retail offers and announcing upcoming gifts on websites, social media, partner sites and through retail publications.
• Event management key events and festivals to maximise brand awareness and sign up through promotional material and merchandise.
• Increasing sales by building relationships with key industry partners and specialist stores and promoting efficiencies with distributors.
• Industry, competitor and customer monitoring, research and analysis with recommendations.

Key Achievements
• Launching a holiday competition worth £1400 through a contra-deal resulting in great exposure and data collection.
• Increasing sales of a brand against the current market leader through promotions and effective research.
• Sourcing customer gifts that resulted in sales increases of up to 20%


News International

August 2010 - December 2011

Promoted to undertake additional responsibilities in international marketing, partnerships and promotions.

• Increased readership and brand awareness of The Sun, The Times and The Sunday Times as well as the previous News of the World.
• Analysing statistics, calculating costs and benefits and data analysis to provide marketing for seasonal campaigns such as ski season and summer holidays.
• Managed mutually beneficial partnerships to achieve new routes to market with travel providers and retailers, including management of a retailer incentive scheme across Balearics and Canaries.
• Retail research and marketing internationally. Sourced and managed stocks of POS and promotional material and delivering them across Europe.
• Managing the supply chain and European distribution channels for the Wall Street Journal and Barron's ensuring the smooth running of all delivery schedules.
• Supervising an international based administration organisation based in Madrid.
• Setting all billing prices with distributers and overseeing the procedures to ensure maximum opportunities.

Key Achievements
• Generated brand awareness and championing organisation at major events within the UK and Europe and co-ordinating logistics to guarantee full exposure.
• Assisted with projects to promote The Sun in Turkey and implemented a retail incentive scheme within the Balearics that significantly increased sales.


News International

June 2008 - August 2010

• Managed the daily supply chain of the Wall Street Journal Europe and Barron's; produced for the high net worth individual demographic across 23 countries and all distribution channels.
• Re-started a revised strategy to commence operations within Hungary through pioneering a new method of generating distribution links with Germany and saved the revenue.
• Assumed responsibility for the entire department and solely progressed KPI's following entire team redundancy.
• Last 4 months of this role involved carrying out market research and working with the Insight teams to create a customer journey to identify marketing touch points.


News International

October 2007 - June 2008

• Analysed the overall allocation of newspapers and created all reports for sales figures, providing detailed information on performance and results and carried out price and availability analysis.
• Aided the project to implement price changes to The Sun and decrease its cost to 20p, provided all background research and monitored sales levels that equated to a highly successful project.

Qualifications & Certifications

English Literature

The Grange School

Philosophy, Economics

The Grange School

International business and economics

Lancaster University

E-Business and Innovation

Lancaster University

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