Serneels - Journalist - Antwerpen, Vlaams Gewest, Belgium

Katrijn Serneels

Antwerpen, Vlaams Gewest, Belgium




A good journalist knows how to find the news and the stories that matter to readers. Page one news, science articles, travel reportages, depth interviews, infographics... It is no surprise that after 13 years of writing, I master many genres and have developed several specialisations. No matter if it's a newspaper, magazine, or website: by finding the right stories for each medium, I can make readers happy. And happy readers become loyal readers...

Work History

Hoofdredactie magazines print&online

Head Office (Sanoma Media)

From January 2013

I develop content and concepts for online and print. Recent examples of new concepts I've worked on are a CEO blog for Bridgestone, a lifestyle blog for Krëfel, a new magazine concept for Bpostbank, a crossmedia strategy plan for Carmi, a fashion&shoe brand. Right now we're brainstorming about a crossmedia plan for bpostbank: blog, triggermails, Facebook, on-screen product placement,...

Winner Pearl Award (New York) for Most Improved Publication: Apoint, OpSmaak, Culin'R

Redactiecoördinator magazines A Point - Culin'R - OpSmaak

Head Office (Sanoma)

July 2012 - December 2012

coördinatie weekendbijlage Wetenschap

De Morgen

July 2011 - July 2012

coördinator Vamos, weekendbijlage over reizen

De Morgen

January 2008 - June 2011

Winnaar Toeristische Persaward 2010

redacteur De Morgen Magazine

De Morgen

January 2006 - January 2008

coördinator Ego, dagelijks psycho-sociaal katern

De Morgen

January 2004 - January 2006

redacteur binnenland

De Morgen

January 2000 - January 2004

stage radioreporter Voor de dag

Radio 1

January 1999 - January 1999

stage uitgeefredacteur

Standaard Uitgeverij

January 1999 - January 1999

freelance journalist

De Morgen

January 1998 - January 1999

interviews, reportages, recensies voor boekenbijlage en wetenschapsbijlage


OpSmaak: a blog for chefs

If you are a chef, what would you like to read? Or see? We made a full-blown concept for Unilever Food Solutions, with movies, slide shows, interviews and snappy news items. With seasonal recipes and inspiring stories from chefs abroad. Because a chef's world is so much bigger than his cooker.

lifestyle blog Krëfel

We launched a new blog concept for Krëfel with a good content mix between must have and nice to have, must know and nice to know. With the spotlight on new designs and technologies. We also proposed an enrichment of their web shop with buyer's guides, and started up their Facebook. Once we set everything up in a user-friendly way, they were happy to run it themselves, augmenting traffic to their webshop.

crossmedia strategy fashion: Carmi

We already made a fashion magazine for the premium shoe&fashion brand Carmi and ran their Facebook. They asked us for a crossmedia strategy. We offered them an all-in plan containing emailmarketing, a difficult to resist Pinterest plan, a better focused Facebook strategy and a concept for a blog in addition to their webshop. Fashion rules!

Bridgestone: CEO blog

Tyre manufacturer Bridgestone relies on us to make their internal communication magazine. They wanted to communicate via internet with their personnel. We worked hard on a very original and strong solution: a CEO blog. Who doesn't want to know what the big boss is up to? Well, he lets you know on his blog. And sends you triggermails to keep you posted on who he's been talking to, which team he's proud of, what's inspiring him... It may inspire you!

Qualifications & Certifications


Universiteit Antwerpen

Middelbaar Onderwijs

Heilig-Hart College Heist-op-den-Berg

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