Shroff - Creative Writer - New Delhi, Delhi, India

Karishma Shroff

New Delhi, Delhi, India


I am a keen writer,having worked with some premium advertising agency.I have and have had an opportunity to work on a multitude of categories in Lifestyle, FMCG and children’s education. Some of the brands I've worked on are -Pizza Hut, R Jewels, Samsung, Symphony Tea, Tropicana . I'm looking for work as an independent freelancer and would value an opportunity to work with people through Skill Pages.


Creative Writer


Work History

Freelance Creative,content and copywriter


From February 2013

I am actively working a freelancer creative, content and copywriter. I have done copy and conceptualization for brands related to jewellery, tea, FMCG, child education and concepts for funky interiors . Looking to work on part time projects.
My previous work experience was in the field of hospitality sales and marketing after which I shifted to field of writing which I thoroughly enjoy.


Think Inc Studio

Think INC Studio, Creative copywriter (Freelancer) New Delhi ( Hauz Khas Village)
(September 2013 till date)

• Reno Jewels: catalogue conceptualization, copy.
• Samsung: conceptualization, copy for interiors.
• Symphony Tea- tea tasting notes for tea boxes.
• marketing communication/collaterals.
• Sandeep Datta Personality Transformation Center- social media and ads.
• BWC ( Mumbai), marketing communications/collaterals
• Re – Restaurant interior concept

J Walter Thompson,

• Pizza Hut: radio jingle, pamphlets.
• Tropicana: packaging, scripts for TV ads.
• OLX .Com: pitched for new business.
• HCL hospitals: pitched for new business.

Aman Resorts, Assistant Manager Sales New Delhi
(April 2010 - March 2011)



Tapasya is a modern day miracle in the field of architecture. It is wisdom derived from years of experience and perseverance, channelized in the right path, creating energy needed to pave the way for a great modern day foundation that promises peace of mind and many enriching experiences.

Tapsaya arose from the ashes amidst the burning fire to lead the way for others. Times today may be uncertain, conflicts on the rise, the streets no longer safe, but the walls of Tapasya could foresee it, thus were prepared against every storm while the doors bolted the mayhem outside, letting peace and happiness continue.

It has its benefits in being the right blend of the old and the new. Each element, touched by modernity yet instilled with values, is progressively aiming for newer horizons so that others can continue to follow.

My Creative work

Here are snippets from the work I have done.
This is will give an idea of the kind of writing I do.

Luxury tea brand tea bags content

LEMON flavour
The zing of freshly squeezed lemons blended with holistic goodness of
green tea, this lively blend is a delight any time of day! Enjoy it straight
up or with a dash of honey!

ORANGE flavour
This blend with a lovely floral note balances the briskness of black tea
with the fresh tang of oranges. A bright and exotic blend that enlivens
your senses with every sip!

Jewelry content for a high end international event

Ask any woman about a piece of jewelry she’s wearing and you’ll hear a tale of romance, travel, adventure, friendship, celebration or personal epiphany. At R jewels, we understand the deep bond a woman shares with her jewels and to celebrate this cherished relationship, we bring to you a timeless collection, breathtakingly elusive and brilliantly crafted with love to sparkle, dazzle, and captivate hearts.

From a free-spirited young girl to a responsible and mature woman, she goes
through a lot of changes in her life. Throughout her riveting journey, she needs
that one perfect accessory that she can adorn and adore. The R Bangle/
bracelet is the ideal gift for a wonderful woman!
Each piece, set with divinity in details to make it uniquely eye-catching. The
Colombian emeralds captivate even as the princess cut diamonds are set to

Qualifications & Certifications

Marketing & Finance

Infinity Business School


Delhi University (Jesus and Mary College)


Modern School

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