Reid - Executive Coach - Johannesburg, Gauteng, South Africa

Karina Reid

Johannesburg, Gauteng, South Africa


- Provide a unique methodology for Organisational Development as well as Health and Wellness by combining mathematics and art!
- Globally unique methodology
- (OD) and (Health and Wellness)


Executive Coach

  • Full time
  • Part time
  • One time
  • Contract
  • Temp

Work History

Founder and Director


January 2009 - January 2009

Developed and founded a holistic, integrated weight loss equation. Internet based support. Currently running a 3 month pilot with 150 volunteers to test the system and equation.

Partner and Industrial Psychologist


September 2007 - September 2007

Organisational Development using Mathematics and Art. We translate a business philosophy into a right-brain language - so everyone gets it! SA idea and company. Done over 90 companies and growing internationally. See references on our site:

registered Industrial Psychologist

Bluprints and MyHealthCode

July 2007 - July 2007

She has had 21 years of experience in organisational development and personal development.
Karina has two honours degrees and a Masters degree in Industrial Psychology. She worked for Standard Bank for 7 years and was then head hunted by Fluor Daniel SA (a top Fortune 500 company and listed on the NYSE).Karina subsequently felt the pull of independence and started her own HR and training consultancy in 1999, called HRAS. In June 2003, Karina was appointed as Managing Director of Connectivity (a training and development company) As Managing Director, she changed the company's operating model, doubled the profit, established a strong organisational brand, and redeveloped the design, quality and delivery of Connectivity's products. Karina left Connectivity towards the end of 2005 to run a project Alchemy One to help young disadvantaged youngsters enter the workplace as "first time job seekers". She is a partner at Bluprints - an organisational development company which combines mathematics and art. She has started a Health and Wellness company based on psychological principles. Karina is currently busy with a Doctoral degree in Consulting Psychology - her thesis covers the Psychology of weight loss



September 2006 - September 2006

Bluprints provides a unique methodology to companies wanting to capture their DNA (Success Formula). We do this by combining mathematics and art! By involving everyone in the organisation, we crack the organisation's unique DNA/Success Formula mathematically. We then convert the formula into artwork (thereby learning the culture quicker, retaining it for longer and involving the right brain). We then start measuring (monthly or quarterly) how the staff feel they are "living up to this" success formula. Incredibly powerful for companies that need brand alignment, culture alignment - especially if they sit in diffirent locations, have several stake-holders etc. Clients include Deloitte Consulting SA, McDonald's SA, Glaxo Smith SA and West Africa, BP SA, Microsoft Singapore, Nokia/Siemens Singapore, Comair SA (British Airways) etc. See website for full list of clients plus references from them!

Industrial Psychologist and Partner


June 2006 - June 2006

Blu-prints is the most exciting methodology I have come across during my 20 years experience. We are situated in Johannesburg, South Africa and have offices in Australia and Singapore. We are currently expanding our business internationally by partnering with local, successful and established Management Consultancies.

Managing Director


May 2003 - August 2006

Outsourced training and development company for ABSA bank

Managing Director

CIDA Investment Trust/ CIDA Learning

January 2003 - January 2006

Owner and consultant


August 2000 - May 2003

Started and managed my own HR and training Consultancy. Worked across the HR field and training. Developed a Diversity Management Programme based on group dynamics and psychological principles. Also designed and developed and internet based 360-assessment system (LEAP - still in use today)

HR Manager


February 1997 - August 2000

HR Manager at Fluor Daniel (International Consulting Engineering firm listed on the NY stock exchange)

HR Manager

Standard Bank

March 1990 - March 1997

Qualifications & Certifications


University of South Africa/Universiteit van Suid-Afrika


University of South Africa/Universiteit van Suid-Afrika


Stellenbosch University/Universiteit Stellenbosch

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