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Marcum - Animal Lover - Lexington, KY, USA

Karen Marcum

Lexington, KY, USA


Animal Lover

Work History

Public Relations Specialist

Bluegrass Community and Technical College

April 2005 - July 2012

• Responsible for developing and implementing a wide range of marketing and communications strategies and activities for BCTC
• Copy writing for publications, advertising and website
• Created internal and external publications using InDesign CS5
• Maintained and updated college website and effectively integrated other forms of social media
• Coordinated printing process for college materials
• Administered district and system graphic standards
• College contact for faculty and staff marketing needs
• Planned special events including press conferences, ground breakings and open houses
• Developed marketing plans for BCTC and extended campus locations
• Designed, created and placed advertising including print, radio, television, transit and billboards
• Worked with vendors to purchase promotional items
• Principal photographer for college, maintained photo files, developed college wide PowerPoint presentations
• Served on numerous college committees including Super Sunday, Executive Committee Staff Council, Graduation committee, Crisis Management Team, Weather Emergency Team and Website Transition Team.

Communications Specialist

Fayette County Public Schools

November 2001 - June 2004

• Copy writing, researching and creating district wide publications including a weekly newsletter and annual report
• Planned and organized events including yearly recognition program for more than 700 FCPS students, Governor's Scholars program, Teacher of the Year, Retirement Recognition program, FAME Awards, Unity Day and 25 Years of Service program
• Responsible for coordinating FCPCS Academic Spotlight and handbook/calendar
• Principal contact for media inquiries
• Prepared system wide press releases
• Assisted parents and the public with questions regarding the school system

Executive Assistant for Public Relations

Blue Grass Airport

January 1997 - July 1999

• Prepared marketing plans, objectives, strategies and activities
• Coordinated and implemented public relations activities
• Contact and promotion planning with media representatives
• Established and maintained communications with airlines, organizations, government agencies and civic groups
• Gathered and analyzed airline data regarding pricing, services, performance, costs and market trends
• Represented executive director as required at community, social and other meetings
• Prepared airport newsletter, news releases, brochures and promotional materials
• Coordinated tours, ribbon cuttings, ground breakings, exhibits and special events
• Developed strategies for air service improvement

Marketing Officer

Lexington Federal Savings Bank

January 1990 - June 1996

• Copy writing, production and placement of print, television, radio and direct mail advertising
• Prepared yearly strategic marketing plans and monthly advertising budgets
• Conducted trade shows, seminars, market surveys and competition reports
• Planned and coordinated company outings and events
• Prepared press releases
• Contact for sales and media representatives

Qualifications & Certifications

U.K. College of English

English Education

University of Kentucky

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