Backeberg - Sales Representative - Durban, KZN, South Africa

Karen Backeberg

Durban, KZN, South Africa


Sales Representative


Sept 2011 – Feb 2014 Bidvest Food Service Group

Position Sales Consultant

Responsible for the Midlands Meander and Northern Natal areas.
Currently supply restaurants, hotels, bed and breakfasts, hospitals, schools and other institutions.

Work History

Sales Consultant


From March 2014

Responsible for marketing the business, providing the establishments with the best cleaning solutions for their business.
Promoting cleaning chemicals to hotels, supermarkets, schools etc.
Training staff monthly on the products they use in their establishments.

Sales Consultant

Bidvest Foodservice Group

September 2011 - February 2014

Responsible for the Midlands Meander and Northern Natal areas.
Currently supply restaurants, hotels, bed and breakfasts, hospitals, schools and other institutions.
Responsible to grow and maintain baskets within my customer profile in order to reach monthly budget and increase gross profit.
Maintain customer relations throughout. Look for new business, market the company, negotiate prices and assist with opening an account for the new customer, assist customers through out to save them costs in the long run.
Deliver excellent customer service and resolving any customer dissatisfaction
Promoting our Bidvests 'Private' label
Representative for the 'Continental' crockery range, ' Arcoroc', 'Vulcan' & BCE appliances and have vast knowledge of the above mentioned hard ware companies.
Personal Achievements: Sales Person of the Year 2013
Completing a Sales & Marketing Diploma at Varsity College Pietermartizburg 2013

Duty Manager

Midlands - 5 Star Country Hotel

July 2011 - September 2011

Manager on duty, overlooked restaurant, ensured duties where complete. Checked guest in and out and collected any outstanding monies. Showed them to their suits and gave all the information guests would require on check in. Ensured exceptional service was delivered at all times to our guests. Attended to any enquiries and also assist with any tourist information. Check staff duties were carried out during my shift. Responsible for Housekeeping, in charge of ordering housekeeping consumables and inspecting rooms

Personal Assistant & Purser

Private Motor Yacht "MY A"

August 2010 - December 2010

Personal Assistant to the Owners of Motor Yacht 'A"
Was responsible for any personal requests from the owners
Pre-arrival destination/event/venue checks for guests, including transport options, security facilities, payment options, and bookings for restaurants, events, sightseeing.
Planning and directing events and activities for Owners and Guests onboard and ashore.
Advance planning and preparation for Owner and Guest trips, including on-site reconnaissance as required.
Liaised with Owners private plane operator in Geneva, arranging flights for his business trips and personal use.
Arranged Owners pet vaccinations and permits to fly from country to country.
Responsible for maintaining all accounts, ledgers, budgets and other financial reports as requested and required. Worked with heads of departments to ensure timely processing of budgets, invoices, payments, credit card and expense reconciliations.
Experience in forecasting, developing, tracking, and reconciling budgets
Tracks and advises on expenditure against budget on a monthly basis.
Assists department heads with purchasing, provisioning and purchasing logistics.
Responsible for administration, accounting, collection and payment of all onboard monies, and foreign currency Responsible for all crew administration including payroll
Extensive knowledge of requirements for Crew onboard Yachts including qualifications, certification and visas Ensures all crew certification is in date and correct.
Responsible for all crew travel including travel and accommodation during refit periods
Assists Master/Captain with yacht logistics.
Comprehensive knowledge of Agents and Tour operators in a multitude of destinations
Knowledge of Customs, Immigration and Clearance requirements in such destinations and responsibility for quick and efficient ship's clearance

Crew Manager / Purser Department (P&O Cruises)

MV Oceana & MV Artemis

August 2006 - September 2007

August 2006, September 2007 & February 2008, February 2009, October 2009 & November 2009

Position Crew Manager / Purser Department (P&O Cruises)
Responsible for all administration matters relating to the ships company this includes, officer, crew concession staff & guest entertainers.
Ensuring that all ships staff have signed on to the crew agreement prior to the ship sailing from port & signed off the crew agreement prior to disembarking.
Responsible for providing accurate crew figures at all times, whilst maintaining accurate records in respect of crew change. Providing the necessary documentation requirements for the ships log book, & dealing with the administration relating to disciplinary matters. Provide the relevant crew documentation for entry and departure at all ports including immigration and customs lists & any relevant certificating such as c1/d visas etc. Point of contact for any staff movement, salary or general employee queries onboard as well as from the hr fleet department ashore
Responsible for complying with all legal, safety, hygiene & administration procedures as outlined in fleet instructions.
Also responsible for the 'ERO' (Emergency Response Organisation) onboard, responsible to check that every crew member has been assigned an emergency duty.

Staff member

P&O Cruises onboard the MV Oceana

From October 2006

Runners up for staff member of the month - P&O Cruises onboard the

Guest Relations & Front of House Manager/ Hotel Department

P&O Cruises

September 2005 - July 2010

Welcome guests on arrival, ensured they were escorted to their cabins.
Dealing with guest comments and complaints and escalating them to the relevant departments, and ensuring any complaints are dealt with in the correct manner.
Meeting and receiving passengers and attending to their needs
Responsible for the day to day disembarkation of passengers on Shore Excursions etc
Providing passengers with port information for ports of call
Point of contact for all passengers with special needs, giving out correct mobility information for ports of call during the cruise
Responsible for disembarking and embarking all passengers on a embarkation day
Responsible for a team of 12 including the Assistant Front of House Manager and ensuring excellent customer service is delivered by the Front of House team
Developing the Assistant Front of House Manager & other members of my team for future promotion
Responsible to meet budgets for the Florists and the Library onboard
Overlook the Florist & Library revenue and promotions.


Private Motor Yacht "MY Sarah"

March 2005 - August 2005

Marine Administration Officer & Purser / Guest Relations

Island Cruises - Mv Island Escape Cruise Ship

May 2002 - February 2005

Position Marine Administration Officer & Purser / Guest Relations

Personal assistant to the Captain/ Deputy Captain & Chief Engineer
Liaising with the Port Agents. Taking meeting minutes / arranging meetings and functions Updating onboard financial system Keeping the Captain informed at all times of daily events Comprehensive knowledge of security control (ISPS code)
Customs and immigration formalities at ports of call. Hosting dinners with Captain


Thistle Marble Arch Hotel

January 2002 - May 2002


Mv Lord of the Glens

August 2001 - November 2001

Employment agency


Hilton Edinburgh Belford Hotel

November 2000 - August 2001

Receptionist & Waitress

Loirston Hotel

October 2000 - November 2000

Position Receptionist


The drattered J Customer can be turned into GOLD

True growth example:-
Karen [CCW, Pmb] was continually coming up +-R250k short of budget. In desperation, she analysed her Customer base, looking for the answer. 86 Customers fell into the I&J range. Of these, 42 had much greater potential. Once there was focus, she amazingly made up the R250k, plus some, in just 2 months. Karen is testimony to the value of assessing, analysing & then acting on the intelligence gathered. An I&J is very often just an A-F Customer ‘in waiting’!

Qualifications & Certifications

Sales & Marketing Diploma

Varsity College

Montessori Centre International London

STCW95 & Proficiency in Survival Craft & Rescue Boats


Business Computing

Damelin College

English, German

Wartburg High School South Africa

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