A hard wired communication professional capable of translating the business model/ objectives into concrete brand development activities. Getting ample coverage for the brand, company through media coverage.Mentoring at various levels, my forte is to bring the brand "Top of mind" when the consumer is ready to buy and in a competitive environment.Having worked in software, manufacturing and service industries i have a holistic view of the communication needs both within the company and with various other stakeholders. In the airline industry i have good contacts with the civil aviation ministry and regulatory authorities such as DGCA, ONLY EMPLOYEE TO BE SPONSORED FOR MEP AT IIM, AHMEDABAD IN ONE OF PRIOR COMPANIES.Also liaised with CII, FICCI and Chambers of commerce with various corporates. Social media , the new Media has been part of the integrated marketing communication which i incorporate in any program.
AVP- Strategy development & Brand Marketing
January 2006 - April 2011
Lead the corporate communications function looking after Brand development, Customer engagement, Promoting Brand at various customer touch points.
Research based strategy helped the brand achieve the highest market share of 27% in southern india.
Won the prestigious Frost&sullivan award for the best emerging brand.
Bracketed the Brand amongst the top 200 Brands in india in a survey by Business Today.
Chief Communications officer
Southern Petrochemicals Industries corp Ltd
March 2002 - December 2006
Reporting directly to the VIce- Chairman , i was a part of the strategy team on Brand development, Marketing, MIS, Developed a biography of the founder chairman.Won awards for SPIC urea TV commercial
April 2000 - March 2002
A direct reportee to the Chairman, I was responsible for Liaising with Global Sales team across APAC, Europe and Us regions. Participated in international expositions to create and enhance Brand image with clients in these markets.
Extensively liaised with analysts, Media and other stakeholders.
Also handled Marcom and PR
DSQ Home Products
May 1996 - March 2000
Here i handled the productions , distribution and sales of the home products of the company such as Branded honey, Glucose powder in various flavour variants and prickly heat powder. Techno- commercial discussions with vendors for supply of machinery, outsourcing of manufacturing and supervision of sales force was under my fold.Brand management, Marketing and advertising were other key areas where i was exclusively involved.
Kamerad- News Advertising p ltd
July 1993 - February 1996
Heading the Advertising agency, my main focus to get clients for the Branch.
From Zero Base as a start-up i managed to get a billing of Rs 3cr in three years.
Research, team-building, Mentoring, client servicing and delivery of quality services were important areas
Account Group Head
RK Swamy/ BBDO Advertising Ltd
January 1982 - June 1990
In charge of a group of accounts such as Chocolates, Trucks, Refinery, Yellow pages etc, i was responsible for a billing of Rs 10 cr.Research, Focus groups, Brand storming, and devising advertising strategies, networking with Creatives was my main focus. Individually handled and created an audio-visual program for a sugar factory which was recognised by the management
✓ Spearheading efforts in providing marketing and branding solutions and arranging media coverage on Brand and Company profile, Pan India.
✓ Developing Business partnerships with leading travel portals, Airlines, Marketing the property with leading corporates. Overseeing sales and admin and developing ATL and BTL promotions.
AVP - Brand Marketing & Corp. Communications: Paramount Airways
✓ Successfully translated the business model into various Marketing & brand initiatives and aligned them with the corporate objectives.
✓ Monitored the sales from consolidators and corporates
✓ Nominated as the official spokesperson of the company.
✓ Accountable for bringing the airline amongst the Top 200 brands in India. ( Business Today report)
✓ Won many Awards and recognitions including the prestigious " Emerging Airline of the year" award from Frost& Sullivan, UK
✓ Attained a market share of 27% in southern india through product offerings and Brand enhancement
✓ Co-ordinated with Industry regulators such as DGCA, BCAS and AAI
✓ Liaised with the aviation Ministry at the joint secretary level.
✓ Motivated employees across different work stations at Airport, Foreign and Indian Pilots Engineering, Quality, Ground Handling on Company Updates.
✓ Created Tactical advertising, Electronic newsletter for connecting with every employee
✓ Successfully Promoted Brand with Radio Mirchi at the Market level as a BTL activity
✓ Monetized the Brand through tieups, and ad revenue in the Airlines Magazin
I have successfully handled the crisis situation of two major companies from media and other stakeholder's glare, during major crisis and restructuring
Conversion of Business model to a Top 200 Airline Brand in India
Won the prestigious Emerging Airline award in 2009 from Frost &Sullivan
Created highest market share of 27% in Southern India for the airline
Managed Crisis Communication with Analysts, Media and other stakeholders
Mentoring and Internal communications
Media coverage for Brand and Custodian pan india
Qualifications & Certifications