Goswami - SEO Specialist - Thane, Maharashtra, India

Jyotishman Goswami

Thane, Maharashtra, India


SEO Specialist


Keyword research, Website/page architecture, On and off page optimization, original content writing

Work History

Head-Sales Audit Process

AIOCD AWACS PharmaSoftech Pvt. Ltd, India

February 2013 - April 2013

A pharmaceutical market research organization evolving into an IT infrastructure player with the primary mission of improving accuracy of information for their clients and depicted by the acronym AWACS-Advanced Working, Action and Correction System

• Used MS Excel to conduct market share and trend analysis across products and competitors
• Used MS Excel to track and report on brands and SKU performance across geographic areas on a monthly basis
• Used MS PowerPoint to present case studies to identify problem areas during sales audit
• Initiated an online search to identify areas for online reputation management

Research & Marketing Associate

De Montfort University

January 2012 - September 2012

A renowned Higher Education Institute in the UK contributing £389 Million each year to the UK economy and employing over 12,000 people and providing higher education, conducting ground breaking research in most critical issues affecting our world and providing business consulting services for the industry

• Efficiently worked between Department of Life Sciences and Corporate Communications to collate technology related information and effectively communicated to external stakeholders and prospective investors
• Actively participated in designing the marketing strategy including stakeholder engagement and developing creative marketing collaterals and resources including MS PowerPoint presentations, brochures and leaflets, developing internet marketing, social media and online community plans
• Competitive analysis of contact lens market including regulations, market size, pack cost, usage, pricing
• Developed a prototype content management system using Drupal as part of preparatory activity for the project
• Competitor analysis and keyword analysis
• Search engine submission (Google, Yahoo, Bing etc)

Marketing & Strategy Associate

Global Meddata Ltd, UK

May 2011 - November 2011

Global Meddata Ltd is a leading Internet enabled digital dictation, transcription, documents and data management service provider for hospitals, clinics and physicians offices across USA and UK with delivery centres in India and Philippines.

• Facilitated a new market entry strategy, strategic realignment and communication plan through extensive research on the public sector NHS GP clinics
• Regular interaction with senior management in every aspect of this research project, including development of research proposal after negotiating on key areas, designed and agreed on methodology, designed and coded questionnaire for primary research, generated leads and conducted face-to-face and telephonic interviews of 47 NHS GP Clinics Physicians and Practice Managers to gain valuable insights
• Conducted strategic analysis using Nine forces technique and competitor analysis using company capability profile techniques to gain insight into the overall competitive environment
• Investigated changing market trends and opportunities based on customer insights for the development of a creative positioning strategy, incorporating pricing and integrated marketing communication plan
• Created a plan for website structure, back link design and website content targeted towards the UK Market
• Designed a comprehensive marketing communication and branding plan involving development of digital banners and modified website contents. Created an account and set-up Google Analytics

Associate Advisor-THD

Wipro BPO Ltd, India

November 2009 - June 2010

A part of the renowned Wipro Group with business and service lines ranging from IT, Banking and capital markets, insurance, Energy and Utility, Technology, Telecom amongst others and counted amongst the top 5 BPO companies in the world

• Team member for British Telecom project using BT's CRM system for customer engagement and support
• Instrumental in increasing customer satisfaction scores by 20% as a result of implementation of an innovative CRM strategy for British Telecom
• Supported change management initiative by participating in new technology implementation processes
• Educated and frequently communicated with team members and promoted tacit knowledge sharing in formal and informal meetings for continuous performance improvement and related team scores

Health Information Manager

PMS Infotek, India

March 2007 - March 2009

PMS Infotek, a startup IT Services business providing healthcare documentation and data management services to leading US and Canada based clients and a subsidiary of PMS Agrotech, Nagpur

• Researched on Electronic Medical Records (EMR) market using qualitative and secondary research methods
• Led the organizational branding program through development of the company website structure and content, designing the logo, internal branding through continuous employees' skills development, training, process improvement and emphasis on improving customer service
• Worked with an external design agency for creating various marketing collaterals
• Initiated a successful marketing campaign with E-shots and lead generation methods to acquire new business
• Worked with online and print media to place advertisements
• Led a successful e-mail marketing campaign including lead generation and leading to the acquisition of clients including Infovision Software Pvt. Ltd, MTPortal and CRSL and raised billing rates by 37%
• Secured the first international client Spectrascribe from the Canadian market

Quality Analyst

Kainscribes Pvt Ltd, India

February 2006 - February 2007

A well known Healthcare IT Services company and operating across USA and India providing a range of IT Services including transcription, Medical coding, billing, and data warehousing and software development to leading US based clients

Quality Analyst

CBay Systems India Pvt Ltd, India

May 2000 - February 2006

A leading Healthcare IT Services company and ranked 3rd in the world and as 113th fastest growing technology companies in North America in the Technology fastest 50 and fastest 500 programmes by Deloitte and Touche, LLP

Qualifications & Certifications


De Montfort University

De Montfort University

research on NHS

Leicester Business School


Leicester Business School, De Montfort University


Ramnarain Ruia College, Mumbai University

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