Naidoo - Public Relations - South Africa

Jyothi Naidoo

South Africa

Services

Public Relations

Summary:

Tactical Communications (Public Relations)

Planning, organizing and controlling of the following with attention to detail:

o Launches eg. New company brand (Corporate Identity)
o Official opening of facilities/terminals eg. Car terminal
o Conferences and workshops
o Member of the International Association of Ports & Harbours Organising Committee (IAPH). Was responsible for V.V.I.P. Care for the duration of the conference
o Member of the organizing committee for the annual Harbour Festival and Powerboat Racing
o Planning and scheduling advertising, above and below the line
o Sponsorship opportunities to position the organization in terms of the brand
o Client networking and engagement sessions eg. Quarterly breakfast session, round table meetings for select clients, attendance at sporting events
o Sourcing speaker opportunities at relevant conferences, seminars for Executives to participate
o Employee events: annual long service awards, recognition awards, women’s day celebrations
o NMPP Project team day and workshop
o Conducted research into possible awards for participation by Transnet Capital Projects eg. Engineering Excellence (SAICE). Preparation of submissions for the awards

Work History

Director: Communications

Nielsen (Market Research & Media)

October 2010 - February 2013

Director: Communications (South Africa & Sub-Saharan Africa)

Key Performance Areas:
• Member of the Executive Committee (EXCOM)
• Implemented a Communications Department
• Developed and implemented a communications strategy and plan aligned to company mission and objectives, focusing on Nielsen’s Africa strategy in 2011/2012.
• Planning, controlling and managing all internal and external communication activities:
o Strategy Development and Implementation
o Media Relations (issuing press releases, looking for opportunities for media interviews, positioning of Nielsen expertise with regard to consumer insights, feature articles in specialist publications)
o Client Engagement
 Implemented a client focused e-newsletter
 Regular initiatives for face-to-face client engagement
o Employee Engagement
 Regular written communication to employees
 Internal newsletter
 Announcements, organizational updates
 Employee events
o Writing (internal and external)
 Writing messages for MD and other EXCOM Members, copy for publications, managing design/layout of publications
o Presentations (compiling and presenting)
o Corporate Social Responsibility (implementing activities, introduction of employee volunteerism)
o Brand Management ( identification and training of Brand Ambassadors for the roll-out of the new brand identity)
o Stakeholder Engagement and Reputation Management

Manager: Project Communications

Transnet Capital Projects

September 2008 - September 2010

• Compiled & implemented a Project Communication Plan
• Compiled a Media Relations Plan, Stakeholder Relations Strategy and Engagement Plan for Transnet Capital Projects
• Implementation of above plans
• Responsible for communication of projects history, progress, milestones and achievements, both internally and externally
• Compiling of appropriate communication material to suit various target audiences eg. Executive Management, employees, media and joint venture partners. Simplifying of technical project information to suit a specific target group
• Stakeholder Management: employees, construction industry, communities and media
• Developed a stakeholder engagement strategy and plan for the NMPP Project This is being used as a pilot to develop similar plans for the other Corridors
• Writing of copy and in the process of producing a brochure for TCP
• Compiling responses to media queries and writing for special features, technical and soft issues
• Planning and executing stakeholder events eg. Industry presentations, NMPP events
• Compiling of presentations and writing of speeches for Group Executive (TCP) and for Group CE (Transnet)

Manager: Internal Communication & Events

Transnet National Ports Authority

January 2008 - August 2008

• Responsible for all aspects of internal communication
• Compiled an internal communication strategy and ensured implementation, aligned to overall communication strategy
• Writing of articles, editing copy, proofreading and working with repro houses for design and layout of publication
• Writing for Newsflashes, briefing documents to suppliers and consultants
• Planning, organizing and controlling of campaigns targeting employees, eg. Safety days, HIV / AIDS Days
• Project Management (Events - internal and external) – Nedbank Golf Challenge, Cape Town Jazz Festival, Long Service Awards & Year-end Events
• Procurement and Management of corporate gifts (purchases, gift shop, administration)

Asst. Manager & Acting Manager: Corporate Affairs

Transnet National Ports Authority

October 1995 - December 2007

• Responsible for all aspects of internal communication
• Compiled an internal communication strategy and ensured implementation, aligned to overall communication strategy
• Writing of articles, editing copy, proofreading and working with repro houses for design and layout of publication
• Writing for Newsflashes, briefing documents to suppliers and consultants
• Planning, organizing and controlling of campaigns targeting employees, eg. Safety days, HIV / AIDS Days
• Project Management (Events - internal and external) – Nedbank Golf Challenge, Cape Town Jazz Festival, Long Service Awards & Year-end Events
• Procurement and Management of corporate gifts (purchases, gift shop, administration)



1 April 2006 – 21 December 2007
Transnet National Ports Authority
Acting Manager: Corporate Affairs

Key Performance Areas:
• Stakeholder Relations Management
• Development & implementation of a communication strategy (internal & external)
• Managing Media Relations
• Spokesperson for the Port of Durban
• Writing of speeches, copy for publications, copy for various media
• Business Planning for the department
• Member of the Port Executive Committee
• Budget Planning and Management
• Events Management
• Management of Corporate Social Investment
• Internal Communication
• Information Management
• Human Resources Management – 2 Team Members



October 1995 – 31 March 2006
Transnet National Ports Authority (Port of Durban)
Assistant Manager Corporate Affairs

* 1 February 2002 – 31 August 2003
* 1 April 2004 – 31 September 2004

* (Period of Acting when Corporate Affairs Manager was seconded to the IAPH Project & IALA Project respectively)

Key Performance Areas:
• Responsible for tasks listed above plus the following:
• Development of audio-visual presentations
• Writing for publications
• Asset Management
• Corporate Identity and Branding
• Corporate gifts
• Human Resources – 4 Subordinates

Qualifications & Certifications

Accreditation, PR & Communications Management

Public Relations & Communications Inst. of SA (PRISA)

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