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I am an independent creative / copywriter working across disciplines.
To make everyone money with the crazy ideas in my head.
So, If I told you that a student campaign I once worked on turned into a client, a major campaign and resulted in winning over the creative rebranding of their entire business and a week long exhibition at the Art Directors Club , would you like to know more? What if I told you that one of their business' provides most of the wood for pencil companies all over the world. And what if I added that the original student ad was for a pencil.
I have a couple more stories like this.
My name is Justin Oberman. I am an independent creative working across disciplines. I craft digital content and experiences, imagine-up new services & products, design unique objects and brand identities and write & illustrate stories. Most importantly, I work hard to simplify all of the above and think hard to make sure that the ideas behind the idea make sense in the first place.
I have a successful tech startup under my belt. Agencies like it when I hang around. Clients like it when I get excited. I am a trained public speaker. And my mother is very proud.
I come fully equipped with an entrepreneurial spirit, state-of-the-art new media plug-in, speed-dial access to thought-leaders, and a total disregard for back-dated boundaries regarding roles and job descriptions.
The way I think can be explored at http://www.obercreative.com
Copywriting, Creative Direction, Creative Writer,
Freelance Creative Director / Copywriter
Obercreative (formally MoPocket)
January 2011 - January 2011
•Traditional and out-of-the-box advertising, copywriting and creative consulting.
•Help small buisnesses look like their spending more money than they actually do by creating, executing and focusing on the big idea.
•Illustration, graphic design and new media support for various organizations and publications
• Consulted organizations and non-profits on mobile marketing and new media solutions.
• Worked with mobile and new media companies looking to evangelize these solutions.
•Consulted in user-interface and product design for mobile and web applications.
• Studied the use of Information Technology and New Media in non-democratic societies.Assisted in discussions and debates and prepared a classified deliverable for use by the intelligence community. Thats all I am allowed to say about that.
REFINE & FOCUS
Vikas Law, COLD-EEZE
Verizon, I am Yasuni
MOTHER NEW YORK - 2011
Google, Common Wealth Bank Australia, Gogosian
STREET ATTACK- 2011
Palomino Pencils, Virginia Lottery, Jaguar, Groundlink, Elf On A Shelf, Grand Central Podiatry
Intel, Personal Democracy Forum, AOL, Rave Wireless, Google, Pencils.com, Palomino, California Cedar, KarateDepot, U.S Intelligence, Chofitz Chaim Foundation,Chabad, WITNESS, The Oberman Companies (VP of PR & Marketing), Harry Potter Alliance, Street Attack, Mother New York, Mobile Monday New York (board member) & DC (founder), Parsons Emerging Research Lab, Mobileactive.org, Nash Interactive, Confessions of a Worrywart
Account Executive - Mobile/Telecom
Precision Research Group
March 2008 - July 2008
When it comes to the mobile telecom space its difficult to find the talent you are really looking for. It’s rare to find an agency that really understands wireless/mobile. Well, if you’re looking to recruit exceptional talent in the mobile industry, I encourage you to contact Justin Oberman. Justin is a sought after thought leader, speaker, consultant and blogger (www.mopocket.com) whose expertise lies at the intersection where mobile and telecom connect with entertainment/media, finance, marketing and advertising. Justin is now directing the Mobile/Telecom desk for Precision Research Group, a boutique executive search firm that has been finding the “unfindable” for talent hungry companies since 1996. With his knowledge base of the wireless industry at large I know that Justin can offer a refreshingly therapeutic approach to the industries workforce needs.
SVP Product & Marketing Strategy
November 2007 - January 2011
Justin Oberman (Founder) Justin brings 7 years of experience and thought leadership in the new media and creative marketing space to his current role with Cellogic Mobile (the makers of Flyscreen),His experience ranges from a masters degree focusing on the philosophical implications of digital technology to product development, marketing strategy and brand creation and design. At Cellogic, Justin acts as the SVP of product and marketing strategy and sits on the board of advisors. In his board capacity Justin is also the Israeli based company’s American liaison to investors and business partners. He is a sought after thought leader, speaker, blogger and consultant whose expertise lies at the intersection where mobile and telecom connect with entertainment/media, finance, marketing and advertising. As a New Media Viral Communications Consultant and copywriter / CD, Justin previously helped fortune 500 companies, small-business’, start-ups, non-profits, government agencies, political campaigns and individuals effectively and relevantly tap into and understand the power of new media tools such as the blogs, social networking and mobile technology. An active participant in industry organizations Justin has held multiple Board and Committee positions with organizations like Mobile Monday (New York and Washington DC), Parson’s Emerging Research Lab at the New School University and MobileActive.org.
Justin primarily blogs about mobile technology at MOpocket.com (which he founded) and on other blogs.
When he is not traveling the globe attending and speaking at wireless related events Justin lives in White Plains, New York where he brings his marketing and PR expertise to a 100 year old 4th generation family Insurance Brokerage called The Oberman Companies with his father Stuart and brother Derek.
He has a BA from Brandeis University, a Masters Degree in Philosophy from the Graduate Faculty at the New School and 2-3 start up ideas written on napkins in his back...
Editor / Consultant
January 2006 - January 2011
Independent creative consultant working across disciplines.
November 2006 - May 2007
I am currently a Mobile Evangelist at Rave Wireless. I help with many aspects of the mobile application and execution on both a practical, technical and social means.
VP Marketing & PR
The Oberman Companies
May 2004 - January 2010
If the insurance brokerage was a hand, I am its jazz fingers.
Assistant Debate Coach
Edgemont High School
September 2001 - May 2006
Assistant debate coach for top 10 nationally ranked high school policy debate team.
Prepared debaters for debate strategies and traveled with them to debate tournaments all over the country.
All my big ideas for brands can be seen here http://obercreative.com/#brand-entrepreneur
All m y media work can be seen here http://obercreative.com/#creative-technologist
All my copywriting work can be seen here. http://obercreative.com/#advertising
Qualifications & Certifications
School of Visual Arts
New School University
Edgemont High School
Edgemont Jr/Sr High School
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