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Summary

My Mustard is a Google AdWords Certified Partner - one of the first companies in the UK to gain this status - and we were trained by Google to get the best out of this amazing pay per click (PPC) advertising programme.

Services

Google Adwords

Summary:

My Mustard is a Google AdWords Certified Partner - one of the first companies in the UK to gain this status - and we were trained by Google to get the best out of this amazing pay per click (PPC) advertising programme. Google AdWords is the world's most effective advertising programme, getting your message to prospective clients at the exact moment they are looking for your product or service.

So what? Well, that means that despite where your website appears naturally on the Internet you can get your message seen on the first page of Google. Neat, huh?

IT IS TARGETED. IT IS IMMEDIATE. IT IS MEASURABLE.

You can choose which words trigger your ads, decide where and when they are shown, control how much you spend and accurately measure your return on investment.

Work History

Owner

My Mustard

March 2007 - March 2007

Google AdWords is the world's most effective advertising programme, getting your message to prospective clients at the exact moment they are looking for your product or service.

So what? Well, that means that despite where your website appears naturally on the Internet you can get your message seen on the first page of Google. Neat, huh?

IT IS TARGETED. IT IS IMMEDIATE. IT IS MEASURABLE.
...

Commercial Development Manager

Newsquest

June 2006 - February 2007

Managing a specialist team of digital sales executives. Talk about a steep learning curve....

Centre Manager

Review & Observer Newspapers

May 2004 - June 2006

Overseeing advertising, editorial & newspaper sales for St Albans finest newspapers; the St Albans Review and the late lamented St Albans Observer.

Corporate Sales Manager

Yell

August 2002 - October 2003

Responsible for 8 superstars selling the book, the web and the phone: Yellow Pages, Yell.com & 118-247. Culture shock central.

Centre Manager

Hendon Times

January 2001 - August 2002

Four weekly newspapers, 40+ staff, half a million readers, multi million pound budget, handful of awards. What a rush.

Group Telephone Sales Manager

Guardian & Gazette

August 1999 - December 2000

Forty staff, three offices, five weekly deadlines, huge budgets, and without a shadow of a doubt my favourite job in my corporate career.

Classified Sales Manager

Watford Observer

May 1994 - December 1996

From telesales rep to Classified Manager via field sales, training, features, supplements, magazines and Co-Partnership. Loved it all.

Projects

My Mustard

Using Google AdWords but want it to work harder for you? We offer hands on consultancy for customers who already use AdWords but need a little extra help. We visit you to talk through each & every area of your campaign's performance, giving you a thoroughly bespoke learning experience. We’ll fix what’s broken and improve what’s working.

'An indepth knowledge of Google Adwords and the ability to explain complicated concepts clearly.'
Louise Towler LT Consulting

“My Mustard was employed by Jay City Finance to help develop the companies internet presence. They are personable, extremely easy to get on with and very forward thinking and went the extra mile for us.'
Chris Topping Jay City Finance

'It was really useful to go through this complex subject with an expert by my side. As a Business Development Manager maximising effective online marketing is crucial & your support has proved invaluable." Jonathan Swanston, Maconomy Ltd

Qualifications & Certifications

Theatre Studies, English & Psychology 'A'Levels

Melton Mowbray College of Further Education

Seven 'O' Levels

VCVC Leicestershire

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