Entrepreneur & Fashion Stylist
An MBA professional with 12 years experience in marketing, management and business development. An entrepreneur with great business sense and a strong desire to contribute diversity and creativity to growing a company, constantly searching for innovative ways to increase business. Founder and CEO of a fashion styling consulting company.
Founder & CEO
From May 2011
Founded JI Styling, a Fashion Styling and Wardrobe Consulting company, in Leesburg VA and expanded my company’s reach in the USA, utilizing market penetration techniques, which resulted in the acquisition of new clientele and increased the company’s market presence and share.
Transformed the traditional fashion styling service from an on-site to an innovative on-line service and maximized company’s reach.
Designed and executed successfully a 2-year business plan.
Designed and developed all marketing and communication strategies (including designing the website, social media and all marketing materials).
Developed processes for logistics, sales and marketing programs.
Senior Product Manager
Beiersdorf Southern Europe
April 2010 - March 2011
Directed a team responsible for the Personal and Health Care Business Units, accounted for 30% of total company sales. Managed all commercial and marketing aspects of the business. Designed and implemented the marketing and communication strategies for 4 brands.
Launched 65 products and line extensions in the personal care industry. Initiated and executed the development of TV, Print, Radio and Internet campaigns for 4 brands and designed and coordinated all PR events.
Conducted various market researches and devised successful marketing strategies.
Served as product representative in sales meetings, press conferences and trade shows.
Improved product branding with local repackaging and new communication strategy and increased sales by 17%.
Beiersdorf Southern Europe
December 2005 - March 2010
Responsible for the Face and Sun Care Business Units of the company. Rationalized the portfolio of the Business Unit. Implemented the successful launch of 28 new products & line extensions in the personal care industry (pricing, promotion and distribution in new channels), increased net sales by 11% in 1 year. Designed and executed all marketing activities for 2 international-priority brands (NIVEA Visage and NIVEA Sun) accounted for $12 million.
Allocated and controlled the Marketing Budget of 5 brands. Other activities included: market analysis, competition monitoring, sales forecasting, budget allocation and controlling.
Assistant Brand Manager
July 2003 - November 2005
Designed and executed the development of TV, Print, Radio and Internet campaigns for 5 brands,designed and coordinated all PR events and image campaigns. Increased market share & net sales of all brands.
Coordinated the R&D projects of the brands in 4 international markets. Launched 3 new categories in the household industry within four countries.
My own fashion styling company: JI Styling
I am the owner of JI Styling, a Fashion Styling and Wardrobe Consulting company. We are committed to make you look your best!
If you are not sure what cuts and styles look good on your body shape or have a closet full of clothes and nothing to wear, we can help you put it together. We provide both on-site and on-line image makeover services specifically designed for your needs. Starting with STYLE CONSULTATION to define your style and the best options for you. Moving to WARDROBE ASSESSMENT to create stylish outfits out of existing clothes and identify key pieces your wardrobe might be missing.
And finally going PERSONAL SHOPPING for you to complete your new look. For more information www.jistyling.com
Qualifications & Certifications
MBA, Master of Business Administration
University of Kent, Canterbury, UK
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