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Childrenswear Garment & Graphics Designer


I am a senior designer with 17 years experience in the children's fashion industry (including 6 years successfully running my own brand - Tickittyboo.) Working as a freelancer, I have dealt with most of the leading high street fashion companies. My special skills lie in graphics & garment design. I am market driven, versatile with a strong sense of originality, and like to innovate newness. I have dealt with all aspects of the business, from design concept, preparing specifications, production to delivery, from supplier to the consumer. I am a good people person, work hands on, lead by example, motivating my team to successfully achieve targets on time. I have travelled extensively in the UK and Overseas to select and brief suppliers. I understand the
complexity of being creative, against the need to measure cost and the importance of getting the market price right. I enjoy life, am sociable, adaptable and fit in well at all levels.

Freelance clients include:
Disney, Mothercare, Debenhams, Tesco, Marks & Spencer (Zip Project), Woolworths, & Oilily.

Work History

Senior Designer


From December 2010

Senior Baby Boys & Girls Designer

I work 5 days a week designing the baby boys & girls fashion ranges from trend
through to concepts, briefing character artists & putting together final spec packs
for factories. I work closely with my design manager & buying team.

Senior Baby Girls Designer


October 2008 - December 2010

I worked 4 days a week designing the baby girls range from initial key trends,
colour, & fabrications to creating detailed spec sheets. I worked closely with my
buyer, & graphics designer to create a tight & commercial fashion range.

Senior Older Girls Designer


August 2007 - September 2008

I worked 4 days a week. I managed & designed six ‘designer’ ranges for; John
Rocha, Jasper Conran, Matthew Williamson, Julien Macdonald, Red Herring &
Mantaray. I liaised with each of these designers personally creatingmy own detailed
specifications followed by trips to the Far East twice a year. I also travelled to
Amsterdam, Paris, Antwerp, New York, & Miami for trend. I was also responsible
for the development & progression of 2 assistants.

Senior Girls Nightwear & Graphics Designer


October 2003 - March 2008

I worked 1-2 days a week. My responsibilities included; Trend, developing the colour
cards, mood boards, designing the graphics and putting the tech packs into work.

Senior Girls Swimwear Designer


October 2003 - April 2004

I worked 2-3 days a week. This involved working together with the buyer on the
‘beach shop’ collection, developing tech packs and graphics.

Senior Older Girls Designer

Marks & Spencer

January 2003 - October 2003

Senior Older Girls Designer
Marks & Spencer/Freelance/January- October 2003
I worked 3 days a week. My responsibilities included, trend research, designing the
range, developing tech packs through to fittings.



October 2002 - September 2008

I launched Tickittboo Ltd in 2002 after I returned from Holland. My idea was to
create a brand that was innovative and unique and to pitch this at the individual
high end boutiques where I felt there was a gap in the market. The collection
was predominantly aimed at girls 0-10 years. The business doubled in size year
on year until in 2007 we had projected sales of £500,000 pa with 4 full time and
two part time employees. We sold worldwide, through a network of agents to
200+ shops including, Barneys in New York, Bon Marche in Paris, a major retailer
in Dubai, & boutiques in Japan, Korea, Denmark, Italy, Spain, Australia, Iceland,
Germany, UK and Ireland. We won Fashion Exporter of the year twice in 2005 &
2006. The garments were manufactured in India, China, Mauritius and the UK.
I was personally involved in negotiating prices, hands on with production,
travelling to suppliers and dealing with customers personally, attending trade
shows and managed the team that helped me build such an exciting brand. I
successfully achieved my goals & learnt a great deal about the childrens fashion
business. But designing is my first love and this had become an extremely small
part of my day. In 2008 I took the decision to do what I enjoyed and work
freelance again. My company and designs were featured in Junior Magazine,
Vogue Bambini, Vogue Collezioni and many more.

Senior Toddler Girls Garment & Graphics Designer

Kiekeboe, Amsterdam

June 2001 - June 2002

I designed the toddler range & launched a ‘New born’ collection for Kiekeboe. It was
a small company which grew extremely fast and had a strong hands on mentality. I
developed the range from start to end including travel & presenting to the agents.

Junior Girls Garment & Graphics Designer


Up to September 1997

I worked on the first international collection designing the prints and creating the
specification sheets for my senior designer.

Senior Girls Garment & Graphics Designer

Oilily, Amsterdam

September 1995 - May 2001

I was responsible for the co-ordination and creative direction of the children’s,
babies & newborn collection. I was in charge of a team of 8 designers from trend
through to presenting the collection to the agents. I visited India twice a year to
organise and control the sampling. I delegated and co-ordinated the planning
of the team & was involved in the styling and presentation of the Oilily Magazine.

Qualifications & Certifications

Bachelor of Arts (HONS)

Ravensbourne College of Design

BTEC National Diploma/ HND Fashion & Clothing

Kent Institue of Art & Design

Speak fluent Dutch

Speak fluent Dutch

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