For more than twelve years, I have been a leader in marketing and sales, attaining the expertise for being able to read current trends in the market and translate the shifting trends into low cost marketing strategies to meet changing needs. As a marketing /sales manager, I have also been successful in creating demand in new markets with “out of the box” ideas and excellent communication skills to set plans into action.
Throughout my professional career, I have had the opportunity to hone my skills in marketing, sales, and leadership to make an immediate contribution. I believe that my personal interests are also ones that would fit well with the customers in the market.
- Full time
- Part time
- One time
From January 2011
Increased product line of multi-functional copier/ printer sales from $800,000 to $1 million in business year 2010, an increase of 25%.
Advised business owners and key decision makers on strategies to improve office efficiency and time management.
Proactively approached businesses, aggressively pursued new opportunities and exceeded customers' expectations in a highly competitive market place leading to a 24% increase in territory growth.
Sold total value savings over lowest cost competitor which yielded an average of a 9% increase in revenue.
Conducted new product training for small to large group end-users which led to overall cost savings for my customers.
LASIK VISION INSTITUTE
January 2006 - October 2009
Promoted to revitalize larger center for being able to identify innovative business strategies while executing product marketing ideas.
Conversion rates soared from 29% to 52% within first three months as a direct result of implementing my new product campaign.
Profits rose to an immediate 18% due to careful forecasting of clinic and office supplies.
Supported new product development by conducting on-site clinical trials and organized national conference to introduce clinic results among leading physicians and high level executives resulting in national sales growth.
Created and implemented new product marketing program to five vision clinics in Georgia region resulting in 24% increase in revenue for Atlanta office. Corporate office adopted program nationally.
Participated in hiring, orientating, and the technical training of physicians and clinical personnel. Offered current assessment of the clinical performance comprising yearly performance evaluation.
2006-2008 Center Director for Marketing and Sales; Brought in to turn around an under-performing operation that was impacting negatively on profitability of entire company. Reorganization showed 20% improvement in revenue within the first six months bringing the store back on plan.
Managed new "Open Access" marketing/business relationships with Ophthalmologists, to ensure consistent growth in profits.
Implemented "Drop Box" marketing strategy with select area businesses which generated 16% growth in monthly revenue.
Improved customer service and applied consultation sales techniques. Grew sales in every new account by 15%.
Carried out and developed product positioning cross-functionally throughout company departments.
Extensive experience planning and executing professional marketing/sales campaigns and health fair exhibits.
Regional Marketing and Sales Manager
January 1998 - January 2006
Selected to pioneer all marketing campaigns and manage operations of new western regional office; Increased sales by 30% by launching low cost marketing campaigns to promote the company's international high-end sports cars.
Provided customer input to CEO and R&D teams resulting in enhancements to product development efforts.
Launched shared marketing programs with upscale local businesses to raise product awareness and to ensure proper market placement.
Partnered with local TV and radio stations to launch marketing campaign ultimately expanding product knowledge and interest.
Developed collaborative relationships, to include training, with industry-like businesses to improve market exposure and client referrals.
Organized and managed trade shows and multivendor sales events throughout the nation.
Grew western region to a $3 million region in less than two years, tripling profits.
Qualifications & Certifications
University of Cincinnati
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