Mukherjee - Advertising Copywriter - Mumbai, MH, India

Joydeep Mukherjee

Mumbai, MH, India


Currently working with 2 Theatre groups, 5 Senses and 3 Act Foundation, on 2 plays. Recently acted in a play named "Samaj ki Peeda", produced by 3 Act Foundation. Have also worked in a play named "Purushottam" with Fireweavers Production in Pune. My last short film released 4 weeks back on youtube, named "What's Your Reason?". Also, have loads of experience in Marketing and Advertising, an MBA by qualification.


Advertising Copywriter

  • Full time
  • Part time
  • One time
  • Contract
  • Temp

Work History

Sr. Brand Services Manager

Lowe Lintas & Partners

September 2012 - September 2013

Brands Handled: Idea Cellular Ltd (Corporate), Idea UP West, Idea Punjab, Idea J&K, Idea HP

Key Responsibilities
• Brand Management.
• Effective creative briefing and generating ideas in alignment with the product offering.
• Ideating with the creative team to deliver effective creative solutions.
• Managing and mentoring a team of Project Executives to match client expectations.
• Implementing new policies and procedures leading to cost effectiveness and higher productivity.
• Maintaining financial stability of the business unit by ensuring timely payments from the clients.
• Ensuring delivery timelines for smooth project closures.
• Competition analysis to understand trends and suggest market opportunities to the clients.
• Smooth flow of communication regarding various activities across circles and corporate.
• Market visits for better perception of the end consumer.
• Administering external vendors for smooth flow of the ongoing projects.
• Executing campaigns to manage brand salience across target markets via TV / radio / print, ground, internet / mobile communication.

Projects Handled
• Forecasting, ideation and launch of product/service offerings like Dial-a-postpaid, Dialer tone flexi, My Adda, 3G at 2G rates across various circles of Idea.
• Operational alignment of the Holi and Rakhee TV commercials; working on activation and engagement ideas for My Adda and Rakhee campaign.
• Ideating and executing various product and festival campaigns, ATL & BTL, for corporate and circles across various target markets.

Sr. Executive - Client Servicing

Interface Communications

October 2011 - September 2012

Brands Handled: Mahindra 2 Wheelers (Corporate), Mahindra Duro, Mahindra Rodeo

Key Responsibilities
• Brand Management.
• Ensuring high quality services, resulting in client delight and optimum resource utilization.
• Ensuring billing and payments made on timely basis; preparing monthly account reports.
• Managing overall performance of operations and ensuring best results for the organization.
• Implementing new policies and procedures leading to cost effectiveness and higher productivity.
• Competition tracking and analysis.
• Managing activities pertaining to negotiating/ finalization of deals for smooth execution.
• Interacting with the end customers to gather their feedback regarding the client products.
• Ensure successful launch of brands across various cities in India.
• Executing campaigns to manage brand salience across target markets via TV / radio / print, ground, internet / mobile communication.
• Regular de-briefing to other departments such as Creative, Operations, and to oversee that the work is done in tandem with the client's brief.
• To observe strict time lines and turnaround times.

Projects Handled
• Planning, ideation and launch of Mahindra Duro DZ & Rodeo RZ (ATL & BTL) across various target markets.
• Launch and recall communication for Mahindra Duro DZ to ensure growth in sales across the launch phase.
• Ideating and executing all annual campaigns of Mahindra 2 Wheelers, showcasing range of M2W products, during festive seasons across various target markets.

Sr. Executive - Client Servicing

Network Advertising

July 2010 - October 2011

Brands Handled: HDFC Home Loans, HDFC Deposits, HDFC Sales, Sterling Holidays, Everest Developers, Charagh Din, MoneyGram, Nilon's, Jawed Habib

Key Responsibilities
• Account management.
• Handling all interactions on brand with the Client and internally.
• Absolute responsibility for all briefings, presentations and approvals.
• Planning execution, deliverables and timelines.
• Competition tracking and analysis.
• Experience includes TVCs, Radio, Press, Online & below the line.
• Commercial and Receivables Management.
• Timely billing and collection.

Projects Handled
• New identity development for Sterling Holidays, Terraform Realty (aka Everest Developers) and HDFC Realty.
• Launch communication for Sterling Holidays, Terraform Realty (aka Everest Developers), HDFC Home Loans, Charagh Din and Nilon's.
• All annual campaigns for HDFC Home Loans notably the 'WAP site launch' campaign; a campaign to launch the Mobisite of HDFC Ltd pan India.
• Planning, ideation and execution of several events for HDFC Home Loans across India and abroad.
• Planning, ideation and re-launch of Sterling Holidays in Southern India (ATL & BTL) and other zones (BTL). The Agency was involved in all aspects from planning the launch to further brand prominence.

Sr. Executive - Brand Development

Paradigm Plus Communications

April 2009 - July 2010

Key Responsibilities
• Prospecting new clients for the organization.
• Helping the BTL team in developing innovative and apt themes for Events & Exhibitions for the clients.
• Being involved with the core strategy team in translating consumer insights into impactful creative execution.
• Pitching for new clients and suggesting them the right strategy to achieve their end objective.
• Business development in the Online Space.
• Helping the client servicing team by generating strategies for their clients.
• Meeting the timelines, as provided by the client, and meeting their expectation with regards to the deliverables.
• Servicing corporate clients like Bajaj Finance, Shreem Electric Ltd, Ferrero India Pvt Ltd, Seamless Education Academy Pvt Ltd and 2 A Hospitalities for the organization.

Relationship Manager - NRI Services


June 2008 - April 2009

Key Responsibilities
• Identifying the prospect by giving proper presentation to customers.
• Convincing them to create a relationship with the bank and guiding them for proper investments.
• Taking care of all the queries and handling customer portfolio.
• Strategizing the marketing, advertising and promotional effort for the brand.
• Organizing BTL marketing campaigns and implement corporate marketing exercises.
• Managing on roll sales team of Business Development Executives (BDEs) and provide them required training in order to generate business.

Qualifications & Certifications

Modern College, Pune University

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