Dooley - Online Marketing - Blackrock, Co. Dublin, Ireland

Edmund Dooley

Blackrock, Co. Dublin, Ireland

Summary

A marketing professional with experience in search engine marketing, email marketing, product marketing, web design and social media marketing.

A well-travelled individual having lived and worked in Ireland, the United States and India.

A very energetic and dependable person who has cultivated effective interpersonal skills to assure that the project/team I represent is a productive one. I possess a professional appearance and a communicative manner which has always helped me when it comes to implementing and achieving the company’s objectives. When given a task to perform, it is detailed, executed and completed to the highest standard.

Services

Online Marketing

Marketing professional with experience in search engine marketing, email marketing and social media marketing.


Footballer

I have been playing football my entire life. To present, I have played 10 years of schoolboys football for Ardmore Rovers, based in Bray. During this time I won Clubman of the year on two occasions. After schoolboys, I have played two seasons in the Trinity Megaleague and one season in the UCD Megaleague.


Work History

Product Marketing Specialist

SkillPages

October 2013 - Present

I am currently the Product Marketer for the "Trusted Network" at SkillPages. Some of the responsibilities included in this role are the following:

- Product Positioning
- Product Strategy
- Behavioural Tracking
- A/B & Multivariate Testing
- Market Analysis
- Email Marketing


Internet Marketing Specialist

SkillPages

April 2011 - September 2013

Since April 2011, I have been a member of the talented team at SkillPages, the world’s trusted network of people with skills. SkillPages is amongst the fastest growing consumer internet companies in Europe. Since launch in January 2011, over 22,500,000 people from over 180 countries have joined (as of June 2014). Hundreds of thousands of people are joining SkillPages every month and growth continues to accelerate.

Some of the responsibilities included in this role were the following:

- Search Engine Marketing
- A/B & Multivariate Testing
- Email Marketing
- Web Design
- Product Marketing
- Social Media Marketing


Sales and Online Marketing Manager

Acron India

December 2010 - March 2011

Acron India is Goa’s leading-edge developer of residential properties, having completed in excess of twenty five developments, with approximately twenty properties in each. During my post as Sales & Online Marketing Manager there was an increase in sales of Acron homes from 1 per month to 6 per month and an increase in traffic to the website of 29% (from 46 visits per day to 59 visits per day).

Duties/Responsibilities:
• Introduction and implementation of a CRM system (Salesforce.com) to organise and monitor all past/present sales leads and training the sales team on how to use Salesforce.com
• Analysis of sources of traffic to the Acron India website using Google Analytics
• Increasing Acron India’s social media presence through the setting up and maintenance of accounts on Facebook, Twitter, LinkedIn, Flickr, YouTube and Scribd
• Improvement of Acron India’s online advertising by conducting Google AdWords and Facebook Ads campaigns
• Organisation of Acron India’s new website for SEO purposes


M.B.S. in Marketing

Dublin City University

September 2009 - August 2010

Key Course Projects:
1. UNICEF – “Shop to Make it Stop” Charity Event
2. BioUETIKON – Marketing strategy project
3. Timing Ireland – Social Media/SEO/UK Market Expansion Project
4. Google Online Marketing Challenge - www.deelitefull.ie
5. Global Grid for Learning (GGFL) – Market Entry Strategy


Sales Lead Generator for Ireland

Isabel Healthcare Inc

June 2009 - December 2009

Isabel Healthcare is a web-based clinical diagnosis system used by clinicians and doctors worldwide which was established in 1999.

Duties/Responsibilities:
• Generating and liaising with sales leads
• Value proposition preparation for prospective clients
• Managing payroll for employees
• Arranging meetings through lead generation and scheduling by means of teleconference, face-to-face etc


Accounting Intern

Tynan Dillon Chartered Accountants

May 2008 - September 2008

Tynan Dillon, founded in 1952, is a chartered accountants firm with offices in Dublin, Kildare and Mayo.

Duties/Responsibilities:
• Preparation of cash sheets, rental income and expenditure accounts
• Calculating and appealing rates charges
• Inventory management for clients
• Liaising with clients on an ongoing basis


Accounting Intern

Tynan Dillon Chartered Accountants

May 2007 - September 2007

Tynan Dillon, founded in 1952, is a chartered accountants firm with offices in Dublin, Kildare and Mayo.

Duties/Responsibilities:
• Preparation of cash sheets, rental income and expenditure accounts
• Calculating and appealing rates charges
• Inventory management for clients
• Liaising with clients on an ongoing basis


Projects

Trinity Megaleague - Season 2

This is a squad picture of my second season in the Trinity Megaleague.


Trinity Megaleague - Season 1

This is during a match in my first season of the Trinity Megaleague.


Email/Landing Page Copy

Currently analysing the differences in CTR and conversion rate of using different copy variants in emails and landing pages.


User Analytics

Currently getting to grips with a new analytics system which will allow us to make more insightful decisions in areas such as user experience and engagement.


Qualifications & Certifications

MBS in Marketing

Dublin City University


Bachelor of Commerce

University College of Dublin


Presentation College Bray



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