Buckley - Online Marketing - Dublin, Ireland

Carl Buckley

Dublin, Ireland

Summary

Results focused and data driven Online Marketing Specialist with excellent analytical skills gained from experience in Online Marketing, in market-leading media companies and from a cutting-edge media agency.

I combine my detailed Search Marketing knowledge, my strong understanding of the markets I work in to exploit online opportunities, and generate large, highly targeted campaigns that are rewarded with increased web traffic.

Services

Online Marketing

Summary:

Senior Online Marketing Specialist with 4 years experience in the sector, having previously worked in media buying and sales.

I combine my knowledge of all things online and strong strategic acumen to over-achieve on all the projects I undertake. Although predominantly a paid search specialist, I also have worked on email marketing, social media, facebook advertising and affiliate marketing projects.

Specialties: PPC Strategy; Adwords; Landing Page/Conversion Optimisation; Campaign Planning; Facebook Advertising; Email Marketing; Forecasting ; Ad Center; Affiliate Marketing ;Web Analytics

Work History

Online Marketing Consultant

Freelancer

January 2011 - Present

Offer advice and assist small businesses and non-profit organisations in implementing their online strategy. Create and manage highly targeted PPC campaigns.

Online Marketing Specialist

Skillpages

September 2011 - Present

Maximise the amount of new users and engagement on the Skillpages platform, using various internet marketing techniques.

Search Engine Marketing Specialist

Populis (Previously GoAdv)

March 2010 - September 2011

Created large, highly targeted PPC campaigns. Tested ad copy and expanded keyword lists to run in Adwords and Microsoft Ad Center.

Optimised bids, ad copy and landing pages to ensure all KPI targets were met. Reported daily to SEM Director on campaign status/performance and acted accordingly to improve results.

Trained new hires to the team on PPC best practice and optimisation techniques that suited the business targets and goals.

Online Editor

Yourlocal.ie

July 2009 - February 2010

Wrote and edited content for key advertisers and priority listings on Independent Newspaper's digital answer to the Golden Pages.

Online Editor

Yourlocal.ie

July 2009 - February 2010

Edit Online Internet Advertising and Assist Marketing Manager.

Advertising Account Executive

The Irish Times

April 2007 - September 2008

Sold advertising space in the Irish paper of record, providing high-level client services while maximising advertising revenue from new and existing clients in the education sector.

Promoted my key clients, including heavyweights in the market: UCD, Trinity and Dublin Business School within the structure of the paper, consistently meeting aggressive monthly targets.

Advertising Account Executive

The Irish Times

April 2007 - September 2008

Provide high-level client services while maximising advertising revenue from new and existing clients in the Education sector.


Promoted my key clients within the structure of the paper, produced advertising copy and ensured that correspondence with the client was to the highest standard.
Planned client campaigns, guaranteeing the greatest coverage within the newspaper, while maximising sales opportunities, reaching specific campaign targets.
In charge of all educational clients, including heavyweights in the market such as UCD, Trinity and Dublin Business School.

Television Planner/Buyer

MindshareIreland

June 2006 - April 2007

Optimise client exposure on main Irish television advertising platforms, working within limited budget constraints and campaign targets.


Worked with large brands in the Irish marketplace ensuring that all ratings, programming and quality parameter targets were met.
Was the chief television planner/buyer on the Kimberly Clark, eircom and Associated Newspapers accounts and assisted the Account Director in charge of Unilever, the largest television advertiser at the time in Ireland.
Produced pre-campaign and post-campaign analysis reports, making sure that all my campaigns reached targets set at the pre-campaign stage.

Television Planner/Buyer

MindshareIreland

June 2006 - April 2007

Bought Irish television advertising airtime, consistently reaching.all ratings, programming and quality parameter targets.

Worked on key accounts Kimberly Clark, eircom and Unilever, the largest television advertiser at the time in Ireland.

Produced pre-campaign and post-campaign analysis reports, making sure that all my campaigns reached targets set at the pre-campaign stage.

Projects

Skillpages (New Website)

Helping to make a seemless transition to the new website

User Connection

I am currently working on a highly competent online marketing team, focussed on the goal of skillpages, which is to connect skilled people to the people who need them.

Qualifications & Certifications

Google Advertising Professional Exam

Google Advertising Professional Exam

Digital Marketing Institute Social Networking Workshop

Digital Marketing Institute Social Networking Workshop

Diploma in Digital Marketing

Digital Marketing Institute

Diploma in Web Design Course with FAS

Diploma in Web Design Course with FAS

Post Graduate Diploma in Journalism and Communications

Griffith College Dublin

Bachelor Of Arts in History and Economics

UCD Ireland

Stratford College

Skillpages has been acquired by Bark.com!

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