Syte

About

Digital marketing for e-commerce websites is totally different to lead generation. The strategy, the techniques and the know-how are all different when it comes to e-commerce campaigns. We specialise in turnkey e-commerce solutions which involves traffic generation, conversion optimization and remarketing ; all with increasing sales in mind. E-commerce marketing is the most transparent form of digital marketing as the results (sales) are clear for everyone to see, which is why we love it so much.

Lead generation for B2C type businesses is distinctively different compared to B2B Lead Gen. One needs to be cognisant of company roles, key decision makers and influencers and sales cycles. Any lead generation campaign needs also to take the sales aspect into it and measure the effectiveness of each medium based on what mediums and leads are converting into sales and not just leads. For this reason we setup all our customers on a tracking sales CRM which encompassess and reports on the entire process from the point when the lead first comes in contact with the business to the point when the lead actual transacts. Our process then is one of analysing, optimising and experimenting.

All the leads in the world mean nothing if they aren’t turning into sales. Like all functions sales need management and tools which help you ensure that your leads are converting into paying customers. We assist companies in measuring, optimizing and managing the whole customer journey from traffic, to leads to sales.

Search Engine Optimisation is usually the last form of digital marketing people gravitate towards after they have been doing Google PPC (pay per click) marketing for a number of years. Both SEO and PPC or any form of paid marketing has their pros and cons as listed below:

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