ZALEZPHOTO
Chicago
Chicago
Photography has always been a side gig for many enthusiasts, and in the digital age this has exploded. I am amazed that often people who found me online, did not take the time to take a close look at my work.
The end product I sell is always photography, and most people aren't familiar with what goes into that.
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What’s the secret to taking a great photograph?
The answer to that depends on what your shooting... are you documenting an event, shooting small or large things, models or real people. But a more universal answer in my opinion is a combination of sensitivity intuition and preparation for that great photo.
What questions might you ask a client when starting a new project?
Do you have a detail brief of what you need.
Do you have a budget already in paper or mind.
What are the elements I'm responsible to bring or provide for the shoot.
Do you a have a date for the shoot
What do you love most about your job?
There's never a boring job... just think about it... I get paid to do what I love
What inspired you to start your own business?
I graduated from college in a totally unrelated field, realizing I had been on auto pilot. I was looking for meaning in my life when a friend asked if I could assist her photographer friend... and fell in love from that moment on.
Why should our clients choose you?
A combination of things, here are a few in random order:
-equipment I invest in
-service awareness
-no controlling ego team player
-professional
-observer
-experienced
-fun to work with
-committed to the best outcome
Architectural Photography
There's a difference between architectural and real estate photography. The latter is high volume quick turn around.
Wether it's an architectural firm, a construction company or an interior designer, they all know the difference and what they are looking for.
Corporate Events
I often say that a corporate event is like a wedding without the bride & groom. This is documentary work, it's fast paced and it's all about people interacting.
This kind of work is only for the experienced professionals,
and clients need to know the photographer covering their event by full name, and have reviewed his or her work thoroughly. I can not stress ASK AND STAY AWAY FROM A SUBCONTRACTED PHOTOGRAPHER. Otherwise by the time you find out it was not the right photographer for the job it's too late
