Wild Blackberry Studio
Limerick, Pennsylvania, Montgomery
Limerick, Pennsylvania, Montgomery
My mission is to help small businesses look as beautiful and graphically well put together as big businesses. I want to help small businesses understand that their brand isn’t just important; brand is everything!
I love helping small businesses figure out who they are and what they want people to feel and remember about them and then creating an identity around that.
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Describe your creative process.
Good design requires research, analysis and close collaboration with you to reflect your organization’s vision, strengths, messages and priorities.
Before any actual creative work begins, Wild Blackberry Studio conducts extensive background research. I will meet with you to understand your goals, audience needs and project expectations. In addition, I will conduct market, customer and competitive research to gather additional insight. Once my research is complete, I will provide a creative brief to summarize the results of my inquiries and outline the project, along with a detailed project schedule to ensure on-time delivery.
When my analysis is complete and you are on board with the initial concepts, design work begins. I keep your communication needs and priorities at the core of every design decision – from colors to image selection to font styles. Typically, I explore several different creative approaches before centering in on the main creative ideas. Based on your feedback, I evolve these creative approaches into comprehensive design directions. As part of this process, I will deliver at least three creative concepts for your evaluation.
What information do you need from a client before you can start work?
Design specs., existing assets (like logos or images that must be used), budget, delivery date, any content that has been prepared.
What do you love most about your job?
I love helping small businesses figure out who they are and what they want people to feel and remember about them and then creating an identity around that.
Satisfied Customers: I can’t say enough about how grateful I am to the good folks who trust me with their brands. They’ve collaborated with me and challenged me to turn out good work for them. I love when something I’ve created for a client resonates.
What inspired you to start your own business?
I’ve worked in business, mostly in healthcare, but doing everything from recruiting physicians, to marketing, to leading a nice sized team of people. What I liked most about that work was coaching people and then watching them grow up to be successful. I also loved any project that involved branding, especially when we had to come up with a logo for a new division or entity. What I didn’t like? Handing off my ideas to someone else to complete (but I don’t have to do that anymore. Awesome!) So in 2011 I went back to school for design. In my first Adobe Illustrator class, I felt like someone handed me a magic wand. I could finally bring my ideas to life. I still feel that way!
Why should our clients choose you?
Over 22 years combined business and design experience: (Wow! Really?!) 25 years in the corporate world and the last five doing mainly design and creative. It’s a great combination, because I can understand your business and branding challenges and work to create designs that solve them.
