1. Well Designed and Functional
It’s important to be visually appealing, polished, and professional. Allow white space, uncluttered layouts with quality photographs and graphics look. The site must work quickly, correctly, and as expected. Every page should always be fast and functional because any of them could be a potential customer’s first or only impression. Broken, slow, or poorly constructed areas will leave your visitors frustrated and encourage them to leave.
2. Easy to Use
User Experience (UX) plays a key role in helping visitors use, understand, and stay on your website. Help users accomplish their tasks quickly with onsite search and keep them engaged by suggesting related content and minimizing dead ends.
3. Optimized for Mobile
Your site must look great and work well on any platform. The growth of mobile and tablet devices are not slowing down and you just don’t know what your next visit will be using. Optimizing for mobile will improve both the experience of your visitors and your SEO Rankings.
4. Clean & Validated Code
Messy, outdated, deprecated, or wrong code can reduce a website’s search engine visibility. In fact, when marketers and web designers analyze your website to see what can be improved, they will most likely look at your website’s code first. Validated code will help for browser compatibility; following the standards is a way to ensure that the site will have a higher chance to be correctly displayed in different browsers. There are many HTML validators available online that can help you examine and improve your code.
5. Optimized for Search and the Social Web
It’s not enough to build a nice-looking website that’s easy to use. It needs to earn traffic. Otherwise, all that effort in design, UX, and content development will be for naught. Make it as easy as possible for visitors to share your content. Social can drive large volumes of traffic and positively impact your search ranking. Don’t forget obvious sharing links (even if they are rarely used in actuality).