Vessel Digital Marketing

Today’s informed consumer is able to quickly find your website to assess your credibility and whether you’re worthy of their time and money. Don’t lose out on conversions with a broken, unstable, and/or vulnerable website.

Dedicated Hosting - A dedicated hosting plan means that your website is the only site hosted on the server. With a shared hosting package (GoDaddy, HostGator, 1&1), there are other sites that are hosted on the server along with your website. This can cause many issues including speed and security issues.

Website Interaction Tracking - This increases the website's performance by improving the ratio of site visitors converted into actual customers. Website Interaction Tracking also assists in increasing sales, click- through rates, and other undefined goals without having to increase the amount of traffic coming to your website.

Reliable Support - Whether you need assistance adding or editing content, creating pages, or just have a quick question, you will be able to contact us via phone, text, email, or by creating a support ticket.

Daily Database Backups - We create a redundant backup of your entire database every day to ensure you always have an up-to-date copy of your data in case your website becomes compromised. We can then use the data to quickly and efficiently restore your website to its previous functional state.

2 Gigabytes of Bandwidth - The amount of data and traffic that is allowed to flow between users and your website (per month). Each website requires a unique amount of bandwidth, but we have found that 2gb is sufficient for 99% of small to medium-sized companies.

1 Gigabyte of Storage - The amount of data that can be stored on our servers. This can include images, videos, and PDFs uploaded to your site. The majority of our clients need less than 1gb of storage.

SSL Certificate - SSL Certificates protect your sensitive information such as credit card information, usernames, passwords etc. It also keeps data secure between servers, increases your Google Rankings, builds/enhances customer trust, and improves conversion rates.

Enhanced Website Security - Our Security Services reduce the risk of lost customers, declining revenues, and degraded brand by protecting against DDoS attacks, abusive bots, and data breach.

eCommerce Security Upgrade - For eCommerce websites requiring an extra layer of security and performance.

SEO offers a visible and effective search presence leading to a considerable increase in sales, profitability, and cost efficiency

What is Search Engine Optimization (SEO)?
SEO or Search Engine Optimization is the process of implementing strategies and techniques off and on your website to improve organic or "natural" keyword rankings within a search engine. Year after year results has shown that organic SEO provides a higher ROI than any other form of marketing.

Why do you need SEO services?
SEO is cost-effective, scalable, and delivers measurable results. 90% of search engine users don’t look past the first page of results during a search. If your company isn't listed on the first page, you’re suffering a large opportunity lost. Your website traffic will exponentially increase as you begin to rank higher in search engines for your targeted keyword phrases.

SEO is a Constantly Evolving Industry
SEO is a process that involves continuous monitoring and adapting to algorithm updates. Our team of SEO specialists achieves results for our clients by continuously learning and adapting to changes in the industry.

The Search Engine Optimization Process
An SEO company, such as Vessel Digital Marketing, takes an extremely targeted approach to Internet marketing. We sit down with you to get an understanding of your target audience, the keywords you’d like to rank for, and what your company is trying to accomplish. This information is then used to create a custom SEO strategy, incorporating the necessary elements of search engine optimization.

Why choose Vessel to handle your SEO?
Many companies just look at SEO from a website perspective, making sure the content on the site looks okay. We look at the whole picture and offer more of a comprehensive online reputation management service. Not only do we ensure your website is prime for climbing the search engine ranks with website analysis, hand picked keywords, analytics monitoring, and more, we also claim and monitor your local directory listings. This ensures your information is accurate across the internet and lets us monitor any reviews about your business and help you respond the right way. Having all of your information synced across the internet like this not only helps ensure people always find the right information about you but also increases your relevance in the eyes of search engines, thus increasing your organic ranking

Optimized Keywords - Words/phrases that describe the content on a page of your website. Optimized keywords help drive targeted traffic to your website.

Google Search Console & Analytics Setup - A collection of tools and resources to monitor website performance and track & report website traffic.

Robots.txt - The robots.txt file gives instructions about a website to web robots (also known as Web Wanderers, Crawlers, or Spiders). Web Robots are programs that traverse the Web automatically. Search engines such as Google use them to index the web content.

Index & Error Check - Ensure search engines are properly indexing your website and check for any pages being searched that are no longer on your website.

Blog Writing - Our team will provide in-depth, content-rich blog articles specific to your industry. This will ensure your website is always staying fresh and providing useful content to your users as well as providing additional ways to draw new users to your site.

Title, Description, and Density - Check for appropriate page title & description length and page content density

Sitemap Review - A sitemap is a list of pages of a website accessible to crawlers or users.

Canonicalization Check - Canonicalization describes how a site can use slightly different URLs for the same page (for example, if http://www.example.com and http://example.com display the same page but do not resolve to the same URL). If this happens, search engines may be unsure about which URL is the correct one to index.

Schema Check - Ensure your website adheres to standards/best practices.

Citation Building - Let our in-house team handle the creation & updating of your local citations, helping to boost your local authority in Google.

Review Monitoring - We monitor reviews & ratings on popular review sites like Yelp, Google Local, Foursquare, YP.com, CitySearch, and Superpages.

Generate high-quality traffic and increase conversions by getting your ads in front of the people that want to see them, right where they're at.

You're probably already using organic search engine optimization (SEO), but that’s only half of the battle. To create a comprehensive digital marketing campaign, you need Pay-Per-Click (PPC) advertising.

Think of PPC as a valuable business investment. When you “buy into” website clicks, you’re only getting interested parties that carry the potential of converting to a customer.

The Benefits of PPC
It’s cost-effective. Compared to traditional forms of advertising, PPC can be a cost-effective boost to an SEO campaign. You control how much you want to spend. Want to set a PPC per day limit? No problem. Once you’ve reached your daily limit, you’ll simply be removed from sponsored results.

It’s customizable. Today’s digital marketing depends heavily on tailoring messages, and PPC makes it easy. Customize messages by demographic or time of day, or cater your messaging based on market research.

PPC offers quick results. SEO operations take time to become effective, and it may be a while until your company can reap the benefits. PPC results can be rapid by comparison. As soon as you launch your ad you are immediately placed in front of a targeted audience.

Search Engine Marketing
Search engine marketing is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. This is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

Social Media Marketing
Social media is one of the last places where advertisers can create ads that don’t “feel” like ads. Our social media advertising services help you generate immediate results on social media by connecting your products or services to thousands of people who may be interested in them.

Social media marketing allows you to reach your maximum audience possible by allowing you to target by gender, language, location, age, and interests among others. No more paying for people who aren’t relevant. No more guessing, or slapping up a billboard and hoping the right people see it.

Our social media marketing services will allow you to leverage the most cost-effective and targeted form of advertising available today.

Digital Marketing Campaigns That Produce Results
With Pay-Per-Click marketing on search engines and social media channels, business-building power is at your disposal 24/7. We understand that each company we work with is unique. By examining your companies strengths, we create a PPC campaign that elicits the maximum response from your market.

Technology has made the way we do business increasingly globalized, but digital marketing is working in smaller spheres than ever. Customization and tailored messaging are necessities in today’s marketplace. Let the experts at Vessel Digital Marketing develop a PPC campaign for you as part of your comprehensive digital marketing plan.

Advertising Strategy - The first step we take with your campaign is to perform research and develop your strategy - the path we’re going to take in order to reach our goals.

Ongoing Campaign Management - We test, measure and adjust constantly. Social media is always changing and your strategies need to evolve with it. Our team is dedicated to continuously optimizing your strategy in order to successfully meet or exceed your social media goals.

Ad Creation - As the online advertising space becomes more crowded, we want to make sure that your message remains clear and can be heard above the noise.

Custom Landing Page - When you run an ad it helps your conversions to have users land on a targeted landing page specially designed and optimized to get them to convert.

Define Goals - We will sit down with you and figure out what you hope to achieve and how we will measure the ROI of your goals.

Retargeting - This gives you the opportunity to target customers that have already visited your site and have shown genuine interest in your products or services.

Demographic Targeting - A form of behavioral advertising in which we target your ads at consumers based on demographic information such as age, gender, location, interests, occupation, etc.

Analytics & Tracking - We track and measure your advertising initiatives to be able to adequately prove the ROI of the ads for your business.

A/B Testing - Comparing two versions of your ad to determine which one performs better

Social media users are the largest growing segment of the Internet. Work with our team of dedicated social media experts to grow your brands' presence and connect with your audience.

If you’re even a moderate internet user, chances are you’re accustomed to being inundated by social media posts and content. One of the biggest parts of any good digital marketing campaign is, of course, social media marketing.

Social media marketing strategies go hand-in-hand with a business’s overall digital marketing campaign. In fact, social media is proven to be one of the best and easiest ways to help your business grow. Whether you need to alert customers to an upcoming sale or promote an event or product your business is offering, social media can help you cultivate an active following, disseminate valuable information about your niche, and engage with your audience to turn follows and likes into solid conversions.

Some businesses might think that just having a Facebook page or posting a couple tweets constitutes a solid approach to social media management, but these people are sorely mistaken. As a leading social media marketing agency in New York, Vessel knows the importance of, and science behind, developing an engaging and informative social media marketing strategy.

In order to position your offering effectively, you need a deep understanding of the psychology of the platform you're using. A post on Instagram won't work if it's just recycled from Facebook. Each platform speaks to its user in a different way, and you need to learn the language.

The social media consulting services we offer at Vessel can help companies that have established social media profiles and those who haven’t even opened an account on a social media platform yet - we make sure you get the social media consultation and advice tailored for exactly the position you’re in.

Page Setup & Administrative Structure - We will make sure your profile matches your brand - photos, bios, services, hours, links, vanity URLs, etc. If you don’t have a page already, we will create it for you. We will also set up the admin structure so that the proper people are able to perform the necessary tasks.

Social Media Strategy - Which networks should you use? How do you keep up with conversations and engage your audience across half a dozen platforms? How often should you post updates? By following a few simple steps we will create a strategic plan for a perfect social media strategy.

Profile SEO Optimization - We will go through your social profile(s) and make sure all of the content is worded and optimized properly to drive search engine results to your social media profile.

Social Media Audit & Recommendations - Prior to creating your social media marketing plan, we need to assess your current social media use and how it’s working. This means figuring out who is currently connecting with you via social and which social media sites your target market uses.

Custom Profile & Cover Photo - The first thing many people see are your profile picture and cover photo, these should be high quality and branded.

Define Goals - We will sit down with you and figure out what you hope to achieve and how we will measure the ROI of your goals.

Account Management - We work with you on a daily basis to manage your account(s) - posting, comments, messages, etc.