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The Light Digital

San Francisco Bay Area

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Founded 2014, The Light Digital LLC is a full service marketing agency. We work with clients anywhere Zoom is available. We offer highly personalized service combined with unusually wide and deep capabilities -- truly making us a one stop shop.

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2 customer reviews

11 February 2021

Paul is fantastic to work with. Easy to trust. His whole team makes you feel confident that you are in really good hands start to finish. I have started on a website 3 times, hired 3 different people and I still don't have a website. His team helped me see not only that it was possible, but simple to finally get it done. No one is ever in a rush, they listen with intent. I am so grateful for the talented, customer-focused team at The Light Digital. Paul is also a strategic partner and one of the most incredible networkers I've ever met. He holds a big vision and delivers with absolute respect and kindness. A true Gentleman and Scholar. Thanks, Paul! More...

2 February 2021

I've worked with many, many marketing folks over the decades, on both sides of the table, and Paul Benton stands out among the best. As a collaborator who brings a specific set of video coaching and production skills to the table, it's a pleasure to work with someone who has the clients end result top of mind, is clear on the direction and concise on the instruction. He's a guy full of ideas and open to others, a great skill indeed! Working together is effective for the customer and efficient for the team.
Paul is fun to work with, easy to negotiate with and moreover, I find him both fair and ethical in every client project we've worked on together.
There are few people I'd endorse as a good solid partner/collaborator as enthusiastically as I do Paul - this isn't just a LinkedIn endorsement, I've told two real-life marketing friends the exact same thing as they began partnering with him and his team at The Light Digital.


A great website advances your business goals. It:
1. Expresses your story and brand clearly, with easy navigation, to help you make money in your business.
2. Has Google Analytics so you know where visitors come, go, and what they do on your site.
3. Has a chat feature (text or video) so prospective customers can be engaged 24/7.
4. Automatically imports and showcases your positive public reviews and includes video testimonials.
5. Integrates or includes e-commerce if you sell a product or allows people to schedule an appointment with you if you sell a service.
7. Is owned, not rented, and is built on an open platform rather than one only your developer understands.
8. Is professionally hosted and managed so that it remains in good working order.
9. Pleases search engines (makes it easy for them to rank you)
10. Pleases humans (makes them feel good and smart when they visit)
11. Pleases the law, such as meeting requirements of Americans with Disability Act for accessibility and other laws for privacy.
12. And most importantly pleases you, the site owner.

1. What are your goals?
2. Who are your customers?
3. Who are your competitors?

As leader of our Digital Agency I integrate art, engineering, marketing, science, and advertising to deliver client objectives. Technology changes constantly -- in this business you wake up knowing less than when you went to bed. Key is asking the right questions of our clients and team, to listen actively, all while surrounding yourself with smarter people. Our why is to make clients' businesses better while building lasting relationships with them. It's a great job if you have a sense of humor, love to learn, and love people.

"Choose a job you love, and you will never have to work a day in your life." - Confucius

1. As a full service Digital Agency we are a 'one stop shop' - with an unusually wide portfolio of capabilities both online and offline.

2. We deliver big brand technologies small businesses can afford.

3. As successful business operators, we bring our clients a 360 degree business perspective as part of our marketing work.

To set mutual expectations for a great fit: our clients typically have between 5 and 75 employees. They typically invest $1,000 to $3,000 per month with us in ongoing marketing & advertising (including media spend). A new business website without e-commerce is typically a one time investment of $2,000-$3,500 to build plus ongoing hosting. Most of our clients work with us on an ongoing basis to devise and execute integrated growth strategies.

All our work is done remotely. Our team is happier and more productive. We are never going back to the office. We are now virtual but fully connected, and Zoom has transformed work in a positive way.

Prior to the pandemic we made a point of visiting our prospects and clients face to face. Zoom was largely a novelty. Now it's the norm. And the World has learned that virtual collaboration works -- in many ways more effectively than face to face.


We build basic and advanced WordPress Websites and set them up with Google Analytics.

We manage and post to your social media channels with a content plan we create and you approve.

Basic, Advanced, National and Local Strategies

We manage and host.

Advertising campaigns in Facebook, Instagram and more

Articles, blogs, white papers

Including Streaming TV, Streaming Audio Ads, Custom Articles placed in thousands of online publications, YouTube, Waze, and those Ads that follow you around the internet.

We can help you generate reviews and respond to them.

Including Pay Per Click Ads, Banner Ads, Local Service Ads, Google My Business Posting and Optimization

To your list or to our opt in database.

We get it. You hate Yelp. Yet it works. Let us take that headache away.

We can capture customer success stories through remote technology.

Including Advanced Audience Targeting, Geofencing, Influencer Marketing

Data driven and combined with digital.

The digital landscape is vast. We guide you on the journey.