Spencer Creative Group
New Rochelle, New York, USA
(1)
New Rochelle, New York, USA
(1)
Spencer Creative Group is an award-winning Westchester, NY based digital design agency creating beautifully designed, hard-working websites and print marketing collateral.
Web Design—
Responsive/Mobile
Your website is your most important marketing tool.
Show more
1 customer review
John Heidenreich
Karen put together a logo for me and it was an excellent experience. She and her team were extremely professional, responsive, and create a valuable product. She worked with me to understand my needs and I loved what they came back with. They give results that are comparable to a Madison Avenue firm, at a better cost point. I highly recommend Spencer Creative Group. More...
What makes a great website?
Your website is your most important marketing tool. Your inbound marketing, social media and brochures all drive visitors to you website.
You have one chance to make a first impression. Your website must be easy to navigate—clear and simple so that the visitor can find what they are looking for quickly. Otherwise they will leave.
Your website must reflect your brand— is your brand upscale, edgy, traditional?
What questions might you ask a client when starting a new project?
Who is your target audience?
Do you have a marketing strategy?
What is the simplest/clearest description you can give about your business/practice (what is your unique value proposition?)
What are your long-term and short-term goals (i.e., build awareness, increase sales leads, customer service, build online community, provide patient information)?
Describe your creative process.
How does the process work?
LISTEN
First, we listen. SCG wants to learn about your business and business challenges. What is your marketing strategy? Who is your target audience? What is the end result you are trying to achieve? We will identify who you want to speak to and how best to reach them with our graphic design, web design, marketing, and content development solutions.
CONSIDER
Email blast? Banner ad? Direct marketing? Who is your demographic? Could your demographic be aged 20 to 80?
How do they want to be spoken to? Our seasoned professionals know how to communicate with all demographics in all media.
DESIGN
This is the part we love. We are unabashedly old school in our dedication to design, photography, and content development.
We have a Photoshop guru or two. Our copywriters have Madison Avenue experience.
Karen has a Masters degree from Pratt Institute in Communications Design.
We know the intricacies of how to get the reader to absorb the information you want them to read. Fast. Our highly talented team of Madison Avenue-vetted photographers, designers, copywriters (sometimes called content providers) and web developers work together like an orchestra to create compelling, memorable communications for your brand.
CODE
Mark Tothill and Steve Fein are coding geniuses. Not only can they code, they are both right and left brain types—creative and logical.
They are both extremely knowledgeable and experienced and they keep up-to-date with the changing web environment.
ANALYZE
It’s all about the data today isn’t it? If your site isn’t ranking high in Google, you’re nowhere. That’s where our Google Analytics colleague excels.
His 25+ years experience in both digital and traditional media allows our clients to maximize their SEO investment.
What information do you need from a client before you can start work?
Goals, objectives, budget, timeframe. We conduct an extensive interview with sets of questions to be answered based on the type of project we will be doing.
What do you love most about your job?
The design process, exceeding client expectations, and developing long term relationships with clients.
What inspired you to start your own business?
I was an art director on Madison Avenue when my company decided to move to New Jersey. About that same time I had my first child. I started the business in 1983 and have been enjoying designing for great clients ever since!
Why should our clients choose you?
In addition to being an award-winning design professional, I am incredibly reliable, and on-time. I take all projects seriously and my medical publishing background taught me all I needed to know about deadlines. I am easy to work with and have very high design standards.
As a consumer, I do not see any reason to work with someone who is not excellent at what they do, as well as responsive and pleasant to work with . That is the work ethic I deliver.
Web Design
Your website is your most important marketing tool. Your inbound marketing, social media and brochures all drive visitors to you website.
You have one chance to make a first impression. Spencer Creative Group offers top performing professional website design services —a vital part of any successful marketing strategy.
Graphic Design
Our processes, problem solving procedures and graphic and web design principles succeed in communicating our clients’ corporate image and marketing objectives. We achieve exceptional visibility in an increasingly competitive marketplace
Digital Marketing
