Local search engine optimization (SEO) is a powerful technique that can help improve your position on Google and other search engines. SEO drives organic traffic. Organic traffic is free. People search for a term and find you without effort.
The key is finding the right keywords where you can compete successfully. Local search engine optimization is an even more powerful tool due to local listings in Google Maps and Google Local Pack. For our local services, we focus on SEO in NYC.
Robots Care About 3 Things: It is very easy to get lost when talking about SEO services, local or otherwise. However, if you can grasp the basic concepts of what a bot does, it makes it much easier.
When a bot crawls a page, it is interested in determining three things. First, it wants to know what the page is about, so it can properly index it. Second, it is looking to judge the quality of content. Lastly, it judges the credibility or relevance of the source.
There are a lot of complicated algorithms behind making those decisions, but the concept is relatively straight forward. Google is trying to provide the most relevant and reliable information to the user making the query.
There are three types of SEO that every good local SEO company should provide as services. These are on-page SEO, off-page SEO, and technical SEO.
On-page SEO focuses on helping the bot with its first job and second job. It helps the bot understand what the page is about. It also helps the bot assess its quality and relevance. This involves the use of relevant keywords according to SEO best practices. SEO can be performed after the fact, but it is often best to determine your keywords before you create content.
Choosing the right keywords can be challenging. Many think writing about the desired search term, or keyword is enough. Unfortunately, it is not. It requires research into both the content that your audience wants to read and the competitiveness of the keyword, or more likely, key phrase. The biggest mistake people make is attempting to rank for a keyword that’s beyond their reach.
This is where a local SEO service provider can help the most. For example, localized terms, like SEO NYC or SEO New York tend to be less competitive than nonlocalized terms. You might also be able to find local citations, business listings, and other high-quality local links with minimal effort.
Off-page SEO focuses on building up your online presence and authority. It focuses mainly on building links. When a relevant site links to yours, that link acts like an endorsement. In general, the more quality links you have, the more credible your site will be perceived.
While social media may not be a ranking factor, the more presence you have, the more likely someone will link to your site. Therefore, it can have an indirect effect.
Lastly, there is technical SEO. As the name implies, this predominantly focuses on the site code, tags, page speed, and the like.