Optimize Fitness
33 Forge Hill Rd, Franklin, MA 02038, USA
(23)
33 Forge Hill Rd, Franklin, MA 02038, USA
(23)
Optimize Fitness specializes in fitness & nutrition coaching.
Simply put - we'll create a customized workout plan for you, teach you how to do it perfectly, and hold you accountable so that you see results and achieve your goals. You'll become stronger, leaner, and more fit - all a part of living a healthier lifestyle.
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23 customer reviews
Debbie Wynne-Levine
I initially came to see Devin due to long standing knee pain that was not responding to PT. I have now been at Optimize Fitness for two years. Devin is an expert at nutrition and fitness. He has helped me gain muscle while finding exercises that are suitable for my knee, improving my overall strength. He is motivating and positive. I highly recommend him if you want a customized experience to meet your goals. More...
Reviewed on Facebook
debbie levine
I initially came to see Devin due to longstanding knee pain that was not responding to PT. I have now been at Optimize Fitness for two years. Devin is an expert at both fitness and nutrition. He has not only helped me exercise pain free by showing me exercises that are suitable for my knee, but he has helped me gain muscle and improve my overall strength. Devin is motivating and positive. I highly recommend him if you want a customized experience to meet your goals! More...
Reviewed on Google Maps
susan connolly
I have been training with Devin for 8 months and see a significant difference in my strength and body. I highly recommend training with Devin. He's quite knowledgeable and experienced. Go for yourself. It's so worth it! More...
Reviewed on Google Maps
Kelly Robinson
I highlyyy recommend Optimize Fitness and Performance. Devin Gray is a highly knowledgeable, great trainer who works with all kinds of people on exercise, nutrition, and works well with those who have had past injuries. He makes the process easy for beginners and makes everyone feel comfortable. More...
Reviewed on Facebook
Kathryn W.
I've been working out with Devin at optimize for over a year and I would highly recommend him to anyone. Â He interviews you to understand your needs and then tailors programs to help you reach your goals. Â His methods are evidenced based and include long term sustainability. Â He is not trying to sell you a quick fix or false expectations. Â During each session he is attentive to form and any injuries and adjusts the program as needed. Â In my time with him he has helped me exceed my initial goals and challenges me every single session. More...
Reviewed on Yelp
Anne Hewitt
Devin is a great trainer.
Reviewed on Facebook
Ryan Lafond
Devin was fantastic at developing a custom training program that met my goals. I was impressed with his evaluation of my status at the time and I’ve been so pleased with my progress following his plan. He’s been so great about answering any and all questions I’ve had and I’m really looking forward to continuing to work with him. More...
Reviewed on Facebook
Kathy Tero
Devin is an awsome personal trainer. I continue to get stronger ever month that we work together.?
Reviewed on Facebook
Kristin McAllister
Honest and hard working... dedicated to doing the best for his clients... would highly recommend!!
Reviewed on Facebook
Kiley Meghan
I started training in Devin two years ago and I haven't been able to find anyone else that takes the time to personalize a program that works best for me. With every challenge I face physically, Devin has looked to his fellow peers, business professionals, and text to find the best resolution so that I can receive the ultimate solution to place be back on a successful track. I would highly recommend him to individuals of all ages: athletes, mothers, rehab patients, brides, etc... You will receive the results you are looking for. More...
Reviewed on Facebook
Katie Donigan
Devin is great to work with, he is very attentive to your goals and he tailors your workouts to your ability. He's always encouraging and welcoming, and is always willing to change things up to meet your needs. I took his 6 week kettlebell class and cannot recommend it highly enough. I lost weight, gained strength, and learned a new skill that I will use in all my workouts from now on. Easily 5 stars! More...
Reviewed on Facebook
Leslie Martello
I have trained in many different gyms, large chain gyms as well as smaller private gyms, and I can honestly say that Devin is the most knowledgeable and dedicated trainer I have ever had. Devin worked with me to help me come back from an injury that left me unable to work out for months. All workouts are geared towards my individual fitness goals, and he goes above and beyond time spent in his facility, always providing helpful nutritional and training information constantly educating me. Devin helped me get back on track to reach my fitness goals. More...
Reviewed on Facebook
Timothy Murzycki
I have been seeing Devin for personal training both on his premises as well as at another gym following a plan he has created specifically for me.
I have been feeling stronger than ever and, more importantly to me, feel confident in performing certain weight lifting maneuvers. In the past, I have hurt myself with squats, etc. Devin took the time to evaluate me, change my form and exercises, and I find myself doing more than I have in the past without worry of hurting my body.
Devin is a very skilled and knowledgeable professional. One of the days I realized this was when a different personal trainer told me he wished Devin had never started his own business because Devin was one of the best personal trainers he's ever had.
I referred other friends to Devin and they have all been as equally as pleased. If you are new to training and want to know the best way to get started, Devin's your man. If you are more advanced as an athlete and want to take it to the next notch, Devin's your man.
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Reviewed on Facebook
Kim Bradshaw
So what do you do when your about to turn 5o and your already falling apart!?! You carefully fix what you can and see if you can find a very patient person to help you on your journey back to fitness and a healthier life.
I found Devin in March of this year (2016) and went to meet with him about how I could transition from Physical Therapy (Rotator Cuff injury) to a fitness program that was actually tailored to my recovery and rebuilding. I wanted someone who would take their time but most of all help me to find the love of fitness again. No easy task.
It's been 8 months and I don't know what to say....I couldn't be happier! I started off slow and only committed to 3 months, then it turned into another 3 months. Now, I'm all in! I am happy and healthier, I am stronger and I am motivated!
I have so much respect for Devin and his knowledge, his professionalism and the atmosphere he has created in his facility. Small group training with a focus on you!
Whatever you do, if you read this.....call Devin. Have a success session.
You won't regret it.
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Reviewed on Facebook
Haley McAllister
Been working with Devin for the past few months and I could not be happier! I enjoy coming to the gym and the work outs fit my needs. I have a previous knee injury and Devin works along side me to improve mobility, strength and reduce pain! I am seeing overall great results and would recommend his teaching and gym to anyone! Great space, great trainer and great environment! More...
Reviewed on Facebook
Melinda Lawrence
I've been training with Devin for a few months and have been thrilled with the progress I've seen. I haven't felt this good and strong in years!
Reviewed on Facebook
Dean Fisher
Devin is super knowledgable and very personable. His workout routines have been tailored to my goals and skill level, and he is a great motivator.
Moreover, my hectic work schedule can conflict with my appointments, but Devin has always been accommodating and flexible with scheduling.
If you want great personalized training, you should be going to Optimize Fitness & Performance.
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Reviewed on Facebook
Kathryn Weibrecht
Such a comfortable work out environment and Devin’s methods are evidence based and tailored to each person. Highly recommend!
Reviewed on Facebook
Toby W.
Going to Devin was one of the best decisions I've ever made. I went to him with back and hip pain that had persisted despite multiple rounds of physical therapy. His approach is the first one that ever really worked. He got me stronger and pain-free, and he helped me improve my posture, Â stamina, and mobility. Devin started with a customized program based on a thorough evaluation. As we worked, he continually adjusted my workout to build on my progress and help me overcome problem areas. I always felt both challenged and safe, and I learned some physiology basics along the way. Devin is smart, inquisitive, friendly, professional, and a thoughtful listener. Â He knows his stuff but is constantly learning more. (And his rates are extremely fair.) I was lucky to find him. More...
Reviewed on Yelp
george gergis
Devin is knowledgeable, responsible and supportive. He is exceptional trainer, totally committed to his clients. I highly recommend him
Reviewed on Google Maps
Sarah Solomon
I started working out with Devin after I fractured my foot and he is excellent. He knew which exercises to avoid and created a custom plan to help me achieve my goals. He can help you with both your fitness and your nutrition. Devin is understanding and knowledgeable. Highly recommend to anyone looking for a personal trainer or to get back into shape after an injury. More...
Reviewed on Google Maps
Sarah S.
Devin truly knows his stuff. He works with your goals and helps you reach them. Devin offers semi-private sessions which helps keep the costs down but still allows you to get a personalized, effective workout.
Reviewed on Yelp
Dean Fisher
Devin is super knowledgable and very personable. His workout routines have been tailored to my goals and skill level, and he is a great motivator. Moreover, my hectic work schedule can conflict with my appointments, but Devin has always been accommodating and flexible with scheduling. More...
Reviewed on Facebook
How do you help your clients achieve their fitness goals?
I provide guidance, accountability, and motivation to my clients. That way they can focus on getting better - and they just leave the planning to me. They trust that I have their best interests in mind.
What’s the secret to getting the body of your dreams?
Three things make our clients successful:
1 - Master the fundamentals. This means get stronger at the classic exercises - squats, deadlifts, presses, rows, pullups, etc.
2 - Get better every workout. This means adding weight to the bar, doing extra sets or extra reps, or running just a little further. Just get 1% better every workout! The same goes for your nutrition. Be more disciplined each week, and you'll reach your goal in time.
3 - Be consistent! You can have the perfect workout plan and the perfect meal plan - but if you only follow it 50% of the time, you'll never succeed. Aim for 80% consistency.
What do you love most about your job?
I love helping people feel better about themselves. As my clients get stronger and more fit, they feel better and they become more confident. That's how strength training and fitness makes me feel, and it's a real treat to help my clients feel the same way.
What inspired you to start your own business?
Honestly, I didn't like how most personal trainers ran their businesses or treated their clients. The workout plans weren't at the level of expertise that I've come to expect. Their clients weren't trained safely - I saw way too many injuries, especially in Crossfit gyms. And I thought that most personal trainers, even the ones without experience or a proper education, charged too much money. It was unfair and unprofessional.
So I opened Optimize Fitness. My prices are more fair, my clients get great results, and the gym is very safe.
Why should our clients choose you?
I feel like I'm the best option in Franklin, and in the surrounding area. Otherwise I wouldn't want to be in business.
Most importantly, I care about you and about your goals.
Personal Training
In-person coaching on your own, 100% customized workout plan.
Online Personal Training
Online personal training on a 100% customized workout plan. Includes access to a fitness app with video guidance, messaging with Coach Devin, and the ability to send your own technique videos for coaching/feedback.
Nutrition Coaching
Included with all training plans. Includes macros, calories, general guidance, nutrition education, and ongoing habit coaching. Customized to your needs and preferences. Certified by Precision Nutrition and suitable for omnivores, vegans, vegetarians, keto, etc.
