NEU Marketing Group
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NEU Marketing Group is a niche, exceptional and unconventional marketing team that is 100 percent focused on its client. NEU Marketing Group was founded by Cindy Gersch, who brings more than 25 years’ experience to the firm. As a former reporter for CBS, Cindy truly understands the media and PR world and has dealt with a variety of situations where she’s had to “put on her reporter hat” to pitch and sell a story or handle a crisis communication event.
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2 customer reviews
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Reviewed on Facebook
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Reviewed on Facebook
What makes a great website?
I am fully vaccinated and always will be fully vaccinated meaning that I will continue to get the boosters as they come out in addition I wear my masks when needed and when desired.
What questions might you ask a client when starting a new project?
I would ask the client what their Overall goal of the project is, what their budget is, what their timeline is, and if there is anything that is an absolute no no for this project. In addition I would need to know what their hours of operation are and what exactly is expected of me. I would also want to know who exactly I would be working directly with and how much I would be communicating with that person.
What do you love most about your job?
Overall goal of the project is, what their budget is, what their timeline is, and if there is anything that is an absolute no no for this project. In addition I would need to know what their hours of operation are and what exactly is expected of me. I would also want to know who exactly I would be working directly with and how much I would be communicating with that person.
What inspired you to start your own business?
In addition to what I mentioned above when inspired me to start my own business the fact that I have realized how short life is lately and I really have always wanted to go out on my own so bucket list item check did it and have been successful so far!
Why should our clients choose you?
In addition to what I mentioned above when inspired me to start my own business the fact that I have realized how short life is lately and I really have always wanted to go out on my own so bucket list item check did it and have been successful so far!
Can you provide your services online or remotely? If so, please add details.
Yes all my services can be provided online or remotely and have been since I opened my agency.
What changes have you made to keep your customers safe from Covid-19?
I am fully vaccinated and will continue getting boosters as they become available in addition as needed in warranted I wear my mask and request that others around me do the same.
Media and Public Relations
*Helped save client $100,000 by eliminating Public Relations firm and developing and pitching all materials in-house
*Developed and implemented social media plan which identified marketing policies and procedures for all social media avenues. Plan recognized ways to help increase user fan base by more than 1,000 percent in six months; was the first plan launched by any military housing developer and utilized as a template for all other military housing developers throughout the US
*Large scale contacts of national and local reporters
*Worked six years as reporter for CBS
*Launched social media campaign that drew coverage from dozens of national media outlets, ultimately finding a life-saving kidney for client in less than four months.
Crisis Management
*Environmental Issues
*Major Weather Conditions
*Injury and Deaths
*Multi-Million Dollar Lawsuits
*Human Issues such as COVID, workplace violence, and other unexpected issues
Content Creation
*RFP and RFQ development and submittals for more than 50 proposals, improved win-ratio by more than 50 percent to 80 percent
*Developed and executed aggressive marketing campaign for under-performing, low occupancy community which resulted in 20 percent increase of new home leases
*Written and edited content for more than 50 websites
Created content for dozens of brochures, rack cards and press releases
Brand Development and Design
*Re-branded and devised new logos for a military communities’ portfolio of properties – to fit within a newly acquired brand
*Developed thorough brand guidelines and policy manuals
Executed full transition communications plan
*Re-branded 10 communities, creating a cohesive portfolio of logos that are identifiable as part of a corporate family of brands
*Redesigned all marketing materials to fit within one of four positioning platforms
