MTaylor Marketing
Scottsdale, AZ, USA
Scottsdale, AZ, USA
MTaylor Marketing blends creativity and proven strategies to assist clients with their marketing programs, communications, branding, constituent relations, and revenue growth strategies.
Specific Services include:
- Branding
- Strategic Marketing Planning
Show more
Be the first to leave a review for MTaylor Marketing.
What makes a great website?
A great website incorporates beautiful imagery, layout design that is easy to navigate, and concise content. Also critical is mechanical structure and formatting to strengthen search engine results and position, so that your prospective customers can find you in a cluttered marketplace.
What questions might you ask a client when starting a new project?
What are your goals? Describe your position in the marketplace. What is working well for you? What are your greatest challenges or obstacles in reaching your goals? What will success look like for you?
Describe your creative process.
Our creative process is very client-centric. We first identify the needs and challenges, mission and vision of our clients in an open-ended discovery process. We then identify solutions for their unique circumstances.
What information do you need from a client before you can start work?
Our first step is an exploratory conversation. We listen. Ask questions. Have a conversation. This is our time to learn and understand. That is our first step.
What do you love most about your job?
My greatest thrill and joy comes from moving the needle for a client and creating success for them. In that process, I love the ability to use my creativity and experience to help someone achieve their goals. I also have a nerdy data analytical side, in which I get excited about plowing through metrics and results and tying that back to certain processes or actions and exploring the mystery of how we humans make decisions. Determining the hows and whys. My strength is looking at things in a unique way. Answers present themselves that others seem to miss. And then, I am very target oriented. My years of experience in running businesses (and a family) have honed my skills at creating implementation strategies that achieve targets. A great idea is not worth much if you don't have a pathway to get there.
What inspired you to start your own business?
I am very entrepreneurial which is in alignment with my creativity and goal orientation. Pragmatically, I was a single mom with four young children to raise alone. I wanted a job that allowed me the flexibility to work from home. I needed to be present for my children. I simply took the education, experience, and skills I had, and I created a platform to use them to help others while earning myself an income, and being around for my daughters. This was in 2002. I simultaneously owned and operated a horse farm and a horse show production company. It was a very busy time! The marketing business and the horse show production companies continue, and now I like the flexibility of traveling and enjoy my family and grandchildren.
Why should our clients choose you?
MTaylor Marketing puts to use for your benefit +30 years of marketing experience and a proven track record of creating success for clients. We celebrate and embrace the wonderful innovations of today's marketing tools and combine that with unique insights and perspectives of thirty years of industry experience. Our professional experience includes corporate branding, advertising and PR, and nonprofit marketing and development along with starting and managing nine enterprises . We are successful strategists and innovative creators.
Branding
Creating a brand strategy is a process that identifies end goals, company mission, vision, and values, identifies buyer personas, determines the tone, language and voice of your messaging, and ensuring that not only are the external elements consistently and optimally representing the brand to those consumer groups, but that the internal company culture is in alignment with that as well. The end result is a Brand Guide that is the foundation for enterprise marketing.
Strategic Marketing Planning
MTaylor Marketing works collaboratively with clients to develop marketing strategies to achieve their organization's growth and brand position goals. These strategies include a review of existing branding and marketing programs, as well as a review of their competitive marketplace. The Strategic Marketing Plan includes recommendations for specific modifications to brand representation, external marketing messaging, and specific strategies and tactics to achieve objectives. We also include a prioritized Implementation Plan. Often it is impractical to implement all aspects of a plan simultaneously, so we provide prioritized action steps for implementing your new marketing plan.
Communications Consulting & Management
Our communications services include Communications Audits, Communications Plans, and crafting specific marketing messaging to achieve your goals. We provide e-mail marketing programs, social media management, content creation for websites and blogs. We assist clients with identifying ideal audiences and creating the optimal message to achieve desired response and actions.
Design
MTaylor Marketing provides graphic design services that include logo design, marketing collateral, social media graphics, website visuals, and promotional materials.
Content Creation
We are content specialists. Our job is to find the right words and the best format to reach your desired audience and create positive engagement whether that is through a blog, website content, social media post, or marketing material. We write press releases, speeches, articles, and proposals as part of the services we provide clients. We help you say it brilliantly!
Nonprofit Branding & Marketing
Nonprofits hold a unique niche in the marketplace. We work with nonprofits to create the brand, marketing plans, collateral, and messaging to achieve their goals. This has included organizational work, specific event and campaign projects.
Nonprofit Fundraising & Development
MTaylor Marketing has helped nonprofits grow their revenues and radically increase the public awareness of their brand through innovative strategies, design and programs. This includes branding, marketing, social media, event production, grant programs, and stakeholder relations.
