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Marketing Impact Solutions, llc

Fort Wayne, Indiana, Allen

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‘19 Certificate of Excellence, 2019

About

Marketing Impact Solutions, LLC and www.MarketingImpactSolutions.com is dedicated to providing exceptionally high quality, customized and up to date Internet marketing services and related information to aid your businesses in harnessing and optimizing the incredible power of the Internet to more successfully, efficiently and effectively promote your business online.

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Q&As

Websites should be visually appealing, seo friendly, totally responsive to automatically adjust to the different screen sizes that site might be viewed on. (Mobile, Tablet, Laptop or Desktop Screens)

A great website will also have the businesses contact information where it can be easily seen on header of website on all pages so a site visitor doesn't have to scroll down your homepage or click through to other pages to try and find your contact information.

Great business websites also have an appealing / intriguing information or other types of content to try to draw the website visitor to view more of the content on the website as well as present multiple opportunities for site visitor to contact site owner, usually on every page.

Additionally, a great website would have an email capture form so site visitor has the opportunity to sign up for more information, a newsletter or video etc. which gives the site owner the ability to repetitively update that site visitor with different offers etc.

What are your objectives for this project and your business?
How long have you been in business?
Is this a localized, regional, national or international business?
Do you currently have a website?
What do you like and dislike about your website?
Are you satisfied with your website rank on Google, are you on the first page, what position?
How important are regular progress reports to you?
How often would you expect progress reports?
What would you consider an "ideal" outcome for this project?
What is the best way to contact you?
What is the name of your business, its address and phone number?
When would you like this project to start and finish?
What makes your business special as compared to your competition?
Can you provide images and or videos about your business?
Do you currently syndicate content to multiple social media profiles?
What content do you currently have available for this project?
What else would you like me to know about your business?
Who should I contact as the "go to person" regarding this project going forward?

The ability to learn new skills and apply them to peoples businesses to significantly help them substantially build their business as well as make a real difference in their and their employees lives, while simultaneously putting our clients in a position to have a more positive impact on the people and the communities they serve with their products or services.

Since 2001, online marketing has always been a major interest of mine. The Internet and all its possibilities are constantly evolving and being able to assist businesses harness the incredible power of online marketing is extremely rewarding yet challenging. Early on I was enamored and believed that the internet and its growth was going to be a life and societal changing event and now I seriously just simply look forward to seeing what the next day has to offer and who else I can help to build their business.

Guaranteed Performance Driven Online Digital Marketing Solutions

Successfully marketing your business in today’s rapidly evolving digital world can be extremely challenging to say the least. You truly need someone in your corner who knows how to make your business the overwhelmingly obvious choice when people look for your products or services. Someone who continuously trains and keeps up with the newest, proven and most effective online marketing strategies and systems to ensure they are put in place to significantly boost the online presence of your business while efficiently building your competitive advantage. Whether you need to drive more leads or calls to your business or more foot traffic through your door. We can help …. Guaranteed!

Services

We offer Google My Business claiming, optimizing as well as ranking services.

Why Claiming Your Google My Business Page As Soon As Possible Is So Important

First and foremost, if you haven’t properly claimed your Google My Business page did you know that one of your competitors could steal it? Should that happen, it would effectively shut you out from using it as the key online marketing tool that it is.

Not only that, but if a competitor, or anyone else for that matter, claims your GMB page before you do, they could start posting unfavorable information that could easily be damaging to your business long term.

Why risk all that when you can have us professionally claim your Google My Business page and more?

Google My Business Services:


Google wants you to be a top local business in your area and will help you for free!

List Your Business On The World’s Biggest Search Engine Today and get found! Also, just so you know Google's motto is "turn your customers into your greatest advocates..." Therefore the way to do that is to claim your Google My Business Page. And they've already made the page for you! Finally, all we need to do is claim it and start using it as the marketing tool it is.

Get reviews.

Publish articles.

Update the public regarding the progress and milestones of your business.

Every 100 People...

Google tells us that for every 100 people that find a local business online, around 50 will visit (or call) and around 9 will buy within one day of finding your business. That is radical stuff and can mean a big boost to your bottom line. Searchers need to be able to find the local business online! Also, if your business is easily found, you will get more and more customers via Google searches. Your public image starts on Google. What are you posting on your Google listing? Google is undeniably the #1 search engine of choice for users seeking local businesses. Your business needs to stand out from your competitors in this respect. Google My Business listings are the definitive competitive advantage your business needs in order to survive given today’s online to local customer flow reality.

Is your business looking to improve their ranking on their Google My Business page?
Google has listed some clear guidelines / factors for how they rank local listings:

The business address is listed correctly in Google Maps

The My Business Page links correctly to the business website

All information is correctly and completely filled in, on the My Business Page

The business name, address and phone number is correctly listed

The local business has an established strong presence online The business name, address and phone number is listed consistently across third-party websites like Yellow Pages, Yelp & Foursquare.

Customers are presently reviewing the local business

Are these conditions met by your business? If not, you should think about becoming competitive using our Google My Business listing services. Our Google My Business listing services take the task off your hands. With this in mind we'll add citations, optimize your business page, find and correct inconsistent citations – and if you do not already have it, we can help put in place a strategy to get you more positive reviews as well.

Q / A:

Q: Which 50 directories are the business listings going to be added to?

A: We have a list of over 200 business directories and have ranked each of these directories according to their trust with Google and other search engines. Also, we will find out where your business is currently listed and list their business on the top 50 directories they are not listed on.

Q: Will all 50 listings be live right away?

A: The majority will be live some directories take a week to approve the listing, and others require phone verification.

Q: What does business listing clean up mean?

A: In their GMB support section, Google states that all businesses need to establish an accurate presence across the web on third party websites. Also, if you have changed business names, phone numbers or addresses, we’ll find all those listings. From there we will request to update each of those listings up to four times. If after the fourth try we are unsuccessful, we will not pursue any further as the directory owner is deemed unresponsive. If done, the listing is deemed as clean!

Q: What are the website recommendations you will make?

A: We will work with you, whose website needs changes to be made to improve their GMB pages rankings. We will look at how well optimized the home or landing page is, which is linked from their GMB page. We’ll also look to make sure your business name, address, and phone number are listed clearly on their website.

Q: What if my business does not have a GMB page already?

A: If you do not have a GMB page listing already set up, we will take care of that too. Also, we'll create your GMB page and add all your necessary business details.

Q: What if my Businesses GMB page is claimed by some other business?

A: We can help you and your business through the steps to claim the page and make any changes needed.

Q: How long will it take to improve my GMB page rankings?

A: This is a difficult question to answer for a few reasons. In Fact, at the top of this page, you can read the factors that Google looks at when ranking the GMB results. Also, depending on those factors, the city your business is located in and how many competitors you have, it can take anywhere from 3-8 months.

Q: Will my GMB page rank in the top 3?

A: Whilst we cannot and do not guarantee to get your business listing into the top 3 ranks, you will see an increase in rankings and visibility.

Why Properly Implementing Local SEO Services Is Vital For The Health And Growth Of Your Local Business

The purpose of Local SEO Services is to enable your local business to be more visible online which puts your business in a position to attract more leads and customers. When your website isn’t able to pull in targeted leads who are looking for what you have to offer, then Local SEO services or local search engine optimization is exactly what you need.

Did you know that 50% of consumers who looked at local businesses online visited the store within one day?

This alone is proof that local search engine optimization is a vital strategy to help you generate more leads and increase profits.

Wouldn’t it be nice to have local customers flocking into your business on auto-pilot? Our local search engine optimization services can help you achieve that goal.

What Is Local SEO?

Local SEO is the process of using various methods to improve the search engine rankings of your local business website. It is a combined force of keyword selection, on-page
optimization, link building, content marketing and much more.

How We Can Help Your Business With Our Local SEO Services?

Marketing Impact Solutions offers a full range of tailor-made local search engine optimization services backed by an expert team. We focus on helping you achieve a higher ROI for your online marketing efforts.

Our Available Local SEO Services Include:

Local SEO Domination
Running An SEO Website Audit
Google My Business Page Optimization
On-Page Optimization
Local Directory Listings Service
Local Citations
Inbound Link Building
Secret SEO Sauce Application

Ready To Get Started With Your Customized Local SEO Services Plan?

The day to day operations of your business leaves you little time to figure out how SEO works and how to implement it to effectively market your business online.

If you’re ready to let our professionals help with your Local SEO Services Strategy, contact us today for your free, no-obligation consultation!

Reputation Management Services

The internet is now the real word of mouth when it comes to consumer opinions about companies, products, and services. People don’t hesitate to share their thoughts online – especially when they’re unhappy.

The internet is also the first place people turn to when they want to find out more about a company. Therefore, if you don’t have a good online reputation, you’re going to have a hard time generating new customers.

Q: Why Reputation Management?

The fact is that many consumers who are trying to make purchase decisions are completely turned off by negative reviews and comments about a business. As you can imagine, this can gravely affect your ability to get more customers.

There are numerous ways you can improve your reputation online. However, to do it right, it does take a lot of time and effort. That’s why so many businesses are turning to online reputation management services.

Q: What is Online Reputation Management?

In short, online reputation management is a process that involves improving or restoring your company name or brand image. This includes clearing up any negativity and implementing measures to defeat the negative with POSITIVE content surrounding your brand.

Q: How We Can Help Your Business With Reputation Management

We have helped businesses across all sectors build and maintain a positive reputation online. Whether you are in need of serious repair or simply want build more credibility, we can help.

Unlike a lot of our competitors, Marketing Impact Solutions llc runs an ethical and effective service. Our team will never use illegal, unethical or dishonest techniques to improve your reputation. So you will never have to worry about your reputation potentially being made worse by our services.

Our Reputation Management Services Include:

Customer Review Management
Content Creation
Identify Issues Which Need Immediate Attention
Reputation Protection

If you’re ready to start with your own personalized Reputation Management strategy, contact us today for your free, no-obligation consultation!

Why should you care about the online reputation of your business?

90% of consumers trust the recommendations of others.

So your company’s online reputation has the power to either build up or destroy your business.

Even just one negative comment about your company can have a serious negative impact on your ability to generate new customers. The internet has provided consumers with the ability to voice their opinions from virtually anywhere they want, whenever they want.

If you make just one mistake when dealing with a customer it can really come back to haunt you if they turn to the web to vent their frustrations.
In fact, the damage is done even if their complaints are not necessarily true.

Q: Is this fair?

A: No. But it doesn’t change the fact that other people can create your online reputation if you don’t gain control over it yourself.

But fixing, building, and maintaining a positive online image isn’t easy. It is time consuming and takes a lot of skills and knowledge to get the job done.

As a small business owner, you probably have no idea where to turn to fix your damaged reputation. That’s where WE come in…

What We Do

With our expertise and skills, Marketing Impact Solutions llc can help you with a variety of reputation services – whether you need to clean it up or build one from scratch.

In addition to that, we will help you build brand awareness, ensure you are releasing positive content on a consistent basis, and generate more positive online reviews from your customers.

Whatever your current reputation, our online reputation management team can implement strategies to help strengthen your online image. As a result, you can expect a steady flow of new customers who may have otherwise moved on to one of your close competitors.

Ready to get started?

Trying to manage all the details needed to efficiently and successfully fulfill your social media marketing with your own in house team and try to cover all the bases can get pretty complicated, expensive, frustrating and downright stressful. Not to mention time intensive ....and don't you really have other things you'd much rather focus on?

Painless Professional Social Media Management Special Offer!

Time to take the pain out of running your own social media campaigns in house. For some time now we've really fine tuned an awesome service that we're now offering to a limited number of savvy business owners who truly recognize the leverage that professionally run social media campaigns can have for their businesses.

Until now this type of Social Media service has been pretty much out of reach for many businesses simply due to prohibitive cost ....... NOT Anymore!!

In a nut shell, our new service will take over your Social Media Management and publish high quality content written by our professionals all month long!

NOTE: You can even approve the content before it's posted.

Moving forward we could be publishing content to all your platforms including: Facebook, Twitter, LinkedIn, Blogger, Pinterest, Instagram, Wordpress and Google!

FREE - Social Media Makeover included with any below Social Media Management package purchase Today!

Plus we have a few different price points:

Basic - $297 - 13 pieces of content per month (on up to 9 channels)

Intermediate - $497 - 31 pieces of content per month (on up to 9 channels)

Advanced - $797 - 62 pieces of content per month (on up to 9 channels)

FREE - Social Media Makeover with any of above purchases Today!

Optional - If you'd like to also include YouTube videos in the mix, we can add 48 (yes 48) YouTube videos to your package content every month for only $297 more. (if you qualify)

Call Us: 866-910-4471 or Email: MarketingImpactSolutions@gmail.com

Affordable, professionally done for you Social Media Marketing Services - one of the most powerful ways for your business to reach more customers and prospects everyday.

Have you ever been told that, if your business is not on Facebook, you don't exist?

That's because your customers may already follow other brands on social media and chances are high they're already "friends" with your competitors.

If you're not active on social media, no one can get to know your business. How can they? In the age when businesses speak directly to their audience through platforms like Facebook, Twitter, Instagram and Pinterest, you're missing out!

Why? Because Social media marketing is fast - If you're looking for a fast way to market your business, social media is it! You can create your business profile and start promoting it in minutes!

Social media campaigns are inexpensive - With social media, you can control the budget you spend on ads and you can increase your social media presence at a price that works for you.

Social media platforms are effective - Social media is the place to be if you're looking to reach your target customers and build a marketing campaign that's effective.

Increased brand awareness - Millions of people around the world use social media every day. If you're looking for a sure way to increase your brand's awareness, consider social media marketing.

Meaningful relationship with customers - Generic marketing strategies don't really "speak" to the customer.

However, you can truly connect with your followers on social media and build meaningful relationships with your potential customers.

Increased consumer trust - Social media is the perfect environment to build trust with your clients: effective social media campaigns should help you establish your business as a leader in your industry.

Your clients log into their accounts daily - If you don't believe social media campaigns are effective, remember that most social media users log into their accounts on a daily basis. Every time your followers log in, you have the opportunity to connect with them and market your brand.

Customers will visit your website more often - By making your social media updates engaging, you will significantly increase your click through rate and increase your website traffic.

You'll generate more leads with social media marketing - Social media marketing makes it very easy for businesses today to generate more leads either through free social media campaigns or through paid advertising.

Boost your sales - Looking to boost your sales? As the number of social media users continues to increase and as social sales tools continue to evolve, social media can help you boost your sales in no time.

Create partnerships - Have you ever thought about collaborating with other businesses or influencers on social media? It can be a very powerful way to increase your number of followers and boost your business.

Promote your content - Social platforms make for great environments to promote your content! If you have a smart content marketing strategy in place, make sure to promote your "stuff" on social media.

Make your business go viral - Although difficult, it's not impossible to make your business go viral. Start by getting more people to share your content and aim to increase your exposure on social media.

Get your followers involved - You can create an even stronger bond with your followers by involving them in your campaigns. By simply asking your followers for what they want, you'll get your followers involved and you can build excitement around your brand.

Learn what clients think of you - Have you ever wondered what your clients really think of you? On social media, you can easily see what your clients really think of you? On social media, you can easily see what your followers are talking about and what they're saying about your business.

Social platforms make it easy to learn more about your customers - Social media offers plenty of insight on who your customers really are. You can use that data to your advantage and build even more powerful marketing campaigns for your brand.

Social media makes it easy to "spy" on your competitors - Keep your friends close and your enemies closer! Social media makes it easy for you to keep an eye on the competition.

You can target your ads on social media - Paid advertising on social media is not only inexpensive, but you can narrow your target market and aim your advertising to the right customers each time you promote your products or your services.

You can continuously improve your social media campaigns - Social media platforms offer great insight on how your campaigns are performing. You can use the analytics data to your advantage and continuously improve your ad campaigns on social media.

Give us a call: (866) 910-4471 or Email: MarketingImpactSolutions@gmail.com

Video Press Release - Let us Distribute Your Video Press Release To Over 500+ Recognized Media Outlets!

Often asked, "Do I really need a national video press release?"

"Why do I, a local business owner (a plumber, an electrician, a roofer, an accountant, etc), need a national press release?"

That is an excellent question!

The answer is you will get a well-written news item that will get picked up across all 50 states.

Additionally, we create a video expressing the same message as the news release and that generates hundreds of links back to your website, enhancing your brand.

What news?

What is happening in your town?

How is your business contributing to the community?

Are you a sponsor for a 5K for breast cancer awareness?

Do you help veterans?

Did an employee make a contribution to the town through a volunteer project?

It's okay to toot your own horn! It will inspire other businesses to do good things too!

It’s time to put your name in Lights!

Engage in random acts of kindness, then tell the world! The law of reciprocity will kick in and you'll start to see great things happening!

Nothing promotes your name and brand better than some serious PR work. Therefore we combine our video and press release services into one and do Video News Releases which generally dominate the first page of Google.

Imagine what being featured on sites like Fox, ABC and NBC would do for your business!

We distribute your Press Release to over 500+ Recognized Real Media Outlets and reach even more High Authority Media Outlets than services like PRWeb.

This means your Press Release is going to be found in more places, by even more people, grabbing more attention than ever before… We Get You Heard!

Q / A:

Q: What Are Video News Releases?

A: We create a Press Release and a Professional Video for you and your brand. Then, we merge them together and distribute it throughout 500+ recognized news outlets.

MarketingImpactSolutions.com

Jeff@MarketingImpactSolutions.com

866-910-4471

Gain Instant Authority, Trust & Credibility By Being Cited In Major Media!

Being cited in the major media networks gives you more authority in the eyes of your potential customers and clients.

This results in a better conversion ratio for you so you can potentially make more money.

You will also be viewed as an authority by other media sources, opening yourself up to potential interviews, TV appearances, etc.

What you get?

1) Your quote on ABC, NBC, CBS, and Fox affiliate websites!

2) Screenshots and links to your citations

3) The 4 network logos added to your profile picture

4) Legally and ethically use “As Seen On” with the network logos

Q/A:

1. What is a Media Citation?

- The Ability to be able to legally and ethically use “As seen on” with the top media outlet's logos, by using the best media citation services as well.

2. How to Get a Media Citation?

- It works in a similar way to press releases. We post content relating to you and your business on network sites owned or affiliated by ABC, CBS, Fox & NBC and more. Once they’re published, you’re free to use “As Seen On” in your branding.

3. What Kind of Quote Do We Give You?

- We publish a 300 character quote that can either be from you talking about your service/business, or from someone else talking about you and your business. The quote isn’t very important. What is important is that you’re now cited on these networks, and you can use the “As Seen On” text and images in your marketing. That’s the value of this program.

MarketingImpactSolutions@gmail.com

MarketingImpactSolutions.com

Jeff@MarketingImpactSolutions.com

866-910-4471

Our Video Marketing Gets Review Videos For Your Business And Publishes Them On Multiple High Ranking YouTube Channels.

Also, since people engage with video up to 15 times more than any other medium. You should have a strong video presence online if you plan to keep up with or beat your competitors.

Lucky for you with our strategies, you can take over the entire first page of your search term. With a simple video, we create and rank!

How Video Marketing Works

When you sign up for our service, you will be receiving over 48 ranked videos per month for the same price as 1 ranked video from the other guys.

The main purpose of this service is to show Google that you are producing a constant flow of content, that links back to your business.

In conclusion that will increase your ranking juice, and chances to show up in the prized Google My Business Listing (GMB) 3-pack. Which will increase your sales!

On average video services by agencies start at $500 per minute and only go up from there.

But we can produce video reviews of your services, expert interviews and specialized videos that show your services and products in a fine light. Which gets you brand attention, and also gets ranked in Google and YouTube.

Q/A

Q: How Important is Video Marketing?

A: It is very important if you want to get into the Google 3 Pack for your Business. Also, when people search for businesses in your niche they will see a plethora of content about your business.

Which will likely influence them to look into what your business is all about.

But remember the main purpose of this service is to show Google that you are producing a constant flow of content, that links back to your business. With the added bonus of receiving more publicity about your brand as well.

Q: How Effective is Video Marketing?

A: With the amount of content we put out for your brand and the results we deliver... (because It's not just some sloppy TV ad that gets you no business at all).

You DOMINATE your search listings with videos about your business that links back to your business.

Which in return gives you publicity and shows Google your constant flow of content making it more likely that they will put you on the highly coveted "Golden Seat"... The 3-pack...... literally the Holy Grail of Ranking Positions since Google switched to it's Mobile Search Results Mode in August 2018!

So we would agree that with the incredible value you get for the amount we charge which is peanuts to you... It's the best overall value in digital marketing services that we've seen and so, so worth it! $397 / Month - 48 Videos / Month

Jeff@MarketingImpactSolutions.com

866-910-4471

Ever heard of Bounce Rate? It's a metric that is measured by Google to indicate how quickly a visitor or potential visitor to your website lands on your site and clicks away from it, often to go view a competitors site, and is measured in number of seconds.

Website speed optimization is especially critical now because so many more searches are done using mobile devices. Every time a potential customer "bounces" from your website it's obviously another lost customer or sale opportunity.

Bounce rate statistics are incredibly sobering to say the least .... here's why.

The average load time for a mobile website on a mobile device is a mind numbing 15 seconds.

As web page load times just go up from 1 to 3 seconds the probability of bounce jumps to 32%.

As load time goes up to 10 seconds the bounce rate goes up to 123%!!
Google's Speed Update Announcement

Google announced in mid-2018 that The Speed Update was now going to be part of their algorithm when determining a website’s search engine page ranking (SERP).

Websites that are optimized for both desktop and mobile search will now be penalized if they load too slowly on either device. The news sent webmasters and website owners into a panic, as they wondered how to reduce the amount of time it takes their website to load.
The First Step To Improving The Speed Of Your Website

There are plenty of tricks and tips that can be used to decrease a site’s loading time. But before any of these tricks can be used however, the first step in improving the speed of a website is to know how long the website currently takes to load.

Luckily, website and business owners do not need to simply head on over to their website and count out loud until their website loads. Instead, there are a number of free tools that can be used to test a website’s speed. By utilizing these resources, website owners can find out how long their website takes to load within seconds.

Not only do these sites provide metrics on a site’s loading time, they also show areas that can be improved on a website to decrease the loading time. While there are many of these free tools available, the following is a list of the most popular.

PageSpeed Insights
Pingdom
GTMetrix
Lighthouse
TestMySite

When using these tools, entering the website address is all that’s required. Obviously, this means that not only can website owners test their own site’s loading speed, but also that of their competitors.

By simply testing both their own website and a competitor’s website, the results can then be compared. This will allow website owners to get a better understanding of how their site is performing against their competition’s, and which one customers would prefer.

No one can improve the speed of their website without first knowing the speed they are trying to improve. These free tools, along with many out there on the web, are here to help when you’re trying to beat your website’s current loading time.

There are plenty of benefits that come with reducing a website’s loading time and meeting Google’s new Speed Update. The top ten are below.
Ten Website Elements To Adjust To Dramatically Lower Your Website Load Speed
Optimize Images

Optimize images by making them smaller before they are uploaded to the website. This will prevent the search engine from loading full-size images, and taking too long to load. Images can also be optimized by compressing them with free tools such as https://tinypng.com.
Enable Caching

Enabling caching allows some of the information from a website to be temporarily stored on a user’s computer. This means they won’t have to load every element of a site upon each visit, which will also make the site load faster.
Bundle Multiple Files Into Single Files

Some types of code, including CSS and JS, are saved as multiple files, which makes a site take longer to load. Task runners can take care of this problem by bundling these files into single, respective files. That will decrease a website’s size, and help it load faster.
Keep Java Script Below The Fold

Too many website owners run their Java scripts above the fold, requiring it to be loaded before any other part of the page. By moving these lower down on the page, a website will load much more quickly. The fold is the part of a page users can see without scrolling.
Compress The Entire Site

Compressing a website is like placing several file into a .zip file. Compressing a site can reduce the size of HTML and CSS files by 50 to 70 percent. As compression is a server setting, many website owners will have to contact their web host to do it.
Upgrade Your Hosting Package

Some websites are slow simply because they are being hosted on a slow plan. Those using shared hosting should make the switch to virtual private servers or a dedicated server to help their site load faster. Anyone with a slower site should speak to their web host for potential solutions.
Remove Plugins

Plugins can be useful, but they also take a lot of resources that can slow a site down. Eliminating plugins that are no longer used or aren’t entirely necessary can greatly reduce a site’s loading time.
Enable HTTP Keep-Alive

There are several files within a website, and users must request many of them when visiting the site. This can use a lot of bandwidth, memory, and processing power, which can really slow a site down. Enabling HTTP Keep-Alive can reduce the required resources, making sites load faster.
Remove Characters From Coding

There are plenty of characters unnecessary in coding. These include enter, tabs, spaces, and more. The more characters in the code, the larger the page size and the longer it will take to load. Simply removing these characters can make a page load much faster.
Change The Theme

Just about all websites have themes, but some of them are very large and have complex coding. This can cause a website to load much more slowly. By simply swapping out one theme for another that doesn’t require as many resources, a website may load much more quickly.
What Is Google’s Speed Update?

In 2018, Google confused webmasters by announcing that they were going to change their algorithm with The Speed Update. Within the update, Google stated that it would now be taking site speed into consideration when ranking websites, and the pages within those sites.

But, didn’t Google already place an emphasis on speed when ranking websites? They did. However, there is one caveat within the new update that was not considered before.

Although the speed of a website has been part of Google’s algorithm since 2009, it primarily focused on desktop searches. With so many Internet users going mobile today, now Google is going to look at the speed of websites searched on mobile devices as well.

Websites that do not load quickly during a mobile search will be penalized by having their page ranking lowered. To confuse things even further though, not every site found through a mobile search will be penalized for not loading quickly.

The Speed Update Google released is certainly going to change the way webmasters create and manage their websites. Luckily, there are many tools available that allow webmasters to see how quickly their sites load, and even compare their website speed with competitive sites.

There are also many ways to increase the speed at which a website loads. With just a few tweaks, webmasters will find it easy to stay within Google’s new algorithms so their website can remain high in the SERPs, both on desktop and on mobile devices.
What Websites Will Be Most Affected By Google’s Speed Update?

When Google announced their new Speed Update in January of 2018, just about all webmasters and website owners around the world were sent into a panic. It’s not surprising. Every time Google announces a change to their algorithms, that change typically affects all websites.

However, that doesn’t seem to be the case with the Speed Update, and the mass hysteria may not have been entirely necessary.

In the announcement made by Google, the company claimed the update would now test the speed of sites on mobile devices, and rank those with longer load times lower in the search engine results pages (SERPs).

In the same announcement though, Google stated that the new update would only affect “pages that deliver the slowest experience to users and will only affect a small percentage of queries.” But what exactly does this mean?

It means that sites that are already optimized to load quickly don’t need to worry about making too many changes.

While Google will let website owners know about new updates they unroll, they keep certain details about factors affecting that update shrouded in mystery.

When it comes to the Speed Update, the one thing the search engine doesn’t tell website owners is how slow is too slow for a website’s loading time.

This doesn’t mean though, that website owners have no way to tell if their site takes too long to load. By simply heading over to a free site speed test tool, such as PageSpeed Insights, website owners will get an idea of whether or not their site takes too long to load. This tool specifically considers a page to be slow if the page takes longer than three to four seconds to load all content on the site.

In addition to this, websites that already have great content on their site may also not be affected by the new update. Google also said when making their announcement that, “The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

For webmasters and website owners, this means that if they are delivering informative content that users find useful, they may not need to worry if their site takes seven or eight seconds to load.

While most of Google’s updates apply to all websites, the Speed Update does not. Websites that are already optimized to load quickly on mobile devices, and websites that already have great content may have no reason for concern.

Before wasting money and time optimizing a website even further, website owners should first check the loading speed and the content quality of their site to better understand how their site will be affected by this recent update.
Why It’s Important To Optimize Your Website For Google’s Speed Update

As of July 9, 2018, Google’s new Speed Update was applied to all websites. The update is yet another change in the search engine’s algorithms.

After that July date last year, any website that loaded too slowly on either desktop or mobile would be penalized within the search engine page rankings (SERPs).

So, why should website owners and webmaster be concerned with this new algorithm and how it applies to their sites?

One of the main reasons of course, is to ensure that your website remains in good standing with Google. Like any other algorithm, not following it could result in a lower SERP, which means that fewer users will find the website, or a page within that website, when making a query in a search engine.

Being the most popular search engine in the world, when a site does not follow Google’s algorithms, it can have a negative impact on a website, and on the business that runs it.

However, there are other reasons to optimize your website for Google’s Speed Update as well.

Consider first that while only 0.7 percent of online traffic came from mobile devices in 2009, those numbers skyrocketed to 50.3 percent in 2017. In addition to these numbers, it’s also known that most mobile users will leave a website if it takes longer than three seconds to load.

So, not only are more users searching the web on a mobile device, but those users also expect websites to load quickly. When they don’t, users will go to a competitor’s site. This also has a negative impact on any website that doesn’t load quickly.

Most website owners are concerned with following Google’s algorithm, and they certainly should be when it comes to this newest update as well.

However, there’s even more reason to ensure that your site is optimized to load quickly when you consider how many users will leave, and how many customers you may lose, simply due to a site that doesn’t load quickly enough.

To keep both Google and those users happy, it’s important that anyone that owns a website ensures they are in line with The Speed Update.
Website Speed Optimization Services

Call: 866-910-4471

Info@MarketingImpactSolutions.com

Website.Speed.Issue@gmail.com

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