MacVideos

By now we’ve all seen the ubiquitous bullshit brand video. Sweeping generalizations, anthemic declarations, and empty creative that leaves you with more questions than clarity. That’s not how we think about Brand Videos at Mac Videos.

A Brand Video is about truth, not hype. It’s about connecting the reality of what you do with what you stand for in a way that is clear, compelling, and authentic

Imagine a collection of short (usually less than 2 minutes), high-quality videos. Each one builds on the next and moves the audience down an intended path toward a defined destination. It’s structured. It’s linear. It’s a comprehensive argument or point of view.

A short, animated video that delivers an a-ha moment. It quickly unpacks an idea in a fun, charming, and disarming way, opening people’s minds to thinking about something in a fresh new way or for the first time.

If you could take your best elevator pitch, add visuals, then press play, you’d have an Explainer Video. It’s the shortest, highest-octane explanation of what you do, why you matter, or how you’re different.

WHO IS IT FOR?
It’s for organizations with a product, service, idea, or cause that’s complex or confusing. After all, people will not buy what they don’t understand. Explainer Videos marry beauty with simplicity to create clarity.

And people love clarity.

These are not just videos you post on social media. A common mistake is taking a video you produced for something else and simply putting it on social. Social Video Ads are videos tailored to each social platform and supported with paid placements in order to deliver very specific results.

WHAT IS IT?
A short video (typically under 5 minutes) that uses very basic visuals and well-crafted narration to boil down the main points of your white paper. A Video White Paper presents the key insights so that even if the viewer doesn’t have time to get into every detail, they get the most critical learnings.

AN ESSENTIAL THOUGHT LEADERSHIP TOOL
You’ve invested a lot in researching, writing, vetting, and publishing your white paper content. Now you need to get the most out of it. Video White Papers can help shore up the biggest weakness of your thought leadership strategy: people being too busy to read in-depth research. Not only do Video White Papers make your message visual, they also quickly deliver your insights to people who only have enough time to skim.

The worst kept secret in marketing today is that social media video is hot.

Not sizzling hot. Scorching hot.

At Mac Videos, we specialise in social media video production. But we’re not just any social media marketing company - we produce your video in live action or animated formats (or, indeed, a combination of the two).

This is where you’ll find a social video content package that will get you seen, noticed and most importantly, shared.

Video already accounts for around 80% of all online traffic around the world. For the foreseeable future, it will surely continue to be the primary medium through which internet users consume information.

But for your videos to connect with their target audience, they need to be at least one of the following:

Entertaining

Useful (!)

Informative

Inspirational

Humorous

Any combination of the above.

Logo animation - bring your logo to life.
Does your logo express what your company offers? Or is it just a piece of typography?

Does your logo say anything about your company’s style? Or does your competition look more creative, more stylish than you?

This is NOT the time to have your logo tucked away in the corner of your website hoping no-one will notice just how dull and dated it’s looking these days.

Conversely, if you have a logo you're proud of (nice work!), you’ll be able to extract more value from it by adding a little motion to the ocean.

A good corporate video can say a great deal about your company. It gives clients, colleagues and future staff the perfect introduction to your business. It can say as much as you want, or as little as necessary to be persuasive.

All the digital gurus say a visitor to your site needs to know, within eight seconds, who you are and what you do. What better way to get that across than with a corporate video - and not just a good corporate video, but the best corporate video?

Video is the way of the world. Video is how your visitors, clients and customers expect business-related communications to be delivered.

Over the next few years this event promotion video strategy for businesses will be copied, re-worked and ultimately, it probably will be done to death

Imagine if you will…
Let’s start by imagining you’ve booked space at a really big industry event, exhibition or convention. Three days of being totally surrounded by potential customers who may or may not be aware of your existence, or how your great new products can transform their business.

The thing is, you’re also surrounded by dozens (if not hundreds) of your direct competitors.

How does your stand … stand out?

If you’re one of the big guns in your industry, you can invest heavily. Size matters. Design matters. Quality matters.

But if you're not one of the big boys, you need to outsmart them.

And one of the best ways to do that is by sitting down and working out an event promotion video strategy for your business - after all, your event promo video ideas will have a direct impact on how engaging the end product is.

That’s where you can …

Utilise Lumeo’s experience as one of the leading event production companies in Melbourne.

Event promotional videos – before
We hope you’ve allowed enough time.

You should be planning on beginning to distribute the “before” videos about six weeks ahead of the event.

And given it’s best to allow up to six weeks for production of promotional material, you really should start planning your schedule as soon as possible.

Two things to keep in mind
You have a very specific target audience to talk to – the event management company you book with should be able to supply you with a list of delegates and attendees.

We have a slight bias. Mac Videos is both an animation and video production company - as such, we can handle your YouTube advertising videos whether they be in any format. Or a combo of both (why not?).

Although we offer YouTube video production services across formats, we do have a soft spot for animation. Our reasons may have a lot to do with the history and evolution of Lumeo - from a small explainer video company to a large, respected, full service production company.

That’s enough trumpet blowing.

Suffice to say, if you’re thinking of YouTube advertising - whether pre-roll or longer form - you should also be thinking to take advantage of our experience of the medium.