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Luigi Wewege, Principal of PGV logo logo

Luigi Wewege, Principal of PGV

Columbia, South Carolina

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We help companies transform their strategic marketing capability by using data analytics, and technology to create meaningful, personalized customer experiences that deliver competitive advantage.

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We understand financial services in the digital era, and we understand the complex, multi-channel marketing environment, along with what’s needed to harness “big data” into usable and effective marketing initiatives. We achieve this through our unique understanding of marketing, data, and technology to assist our clients in meeting these needs.


We improve marketing performance through solutions that deliver on all levels: targeting, creative, channels, analytics as well as analyze current performance to drive marketing ROI.

We harness data based on how a consumer is engaging with the financial services company, then create personalized and optimized channel experiences for users.

We leverage advanced analytics to predict channel use, segment, responsiveness, and value. Plus, develop marketing strategies to move consumers from consideration to purchase.

Our solutions can help you innovate the customer experience at the same rate customers are adopting technology through harnessing the power of advanced data analytics.