KTU Designs
Telling your story to others...well...can be a challenge. Doing it in a visually captivating way that reaches your audience, gets them engaged, and moves them to action is even harder. That’s where I come in.
I help my clients connect to their audience through creative and tailor-made designs, giving them back valuable time to focus on their business.
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Describe your creative process.
Here are the general steps I take for each project:
1. Conversation with the client – find out what their needs are, gather information about the client and their project expectations
2. Research – who is the target audience, analyze existing designs
3. Brainstorming / Create a Mood Board – consider colors, text, space, contrast, style, feeling, etc. when coming up with ideas for the design
4. Sketch Designs
5. Build sketched designs into the appropriate design program (includes gathering appropriate resources for the design such as graphics and other images)
6. Refine / Request feedback from teammates and other designers
7. Present the first draft to the client and receive feedback
8. Make revisions
9. Repeat step 7, and step 8, if necessary
10. Client approval and delivery
I always keep my clients in the loop throughout the design process and solicit their feedback along the way. With each round of revisions, we should be getting closer and closer to the final product. Their feedback is what informs me of the success of the design during the design process. Following delivering the final product, I like to check in and keep tabs as to how the design is working and data (depending on the project).
What do you love most about your job?
Graphic design’s purpose is to communicate to an audience through color, graphics, text, texture, space, forms, shapes, and other design elements. Typically, the design creates a visual solution to a problem. With this in mind, a graphic designer should be able to establish credibility, create value, and be organized and productive in their design process. Because design is ever-growing and changing, a graphic designer should have a thirst for knowledge, be flexible and open-minded. Communicating visually can be subjective at times, and so taking criticism well and adjusting accordingly is essential to happy clients. Every part of this process as a graphic designer is exactly what I love to do. While challenging at times, I am always growing my skill set and process.
What inspired you to start your own business?
Our jobs are such a big part of our lives – we spend at least 8 hours a day, 5 days a week at work and I want to enjoy that time! After some time of reflection and trying to figure out what my calling was a few years ago, I realized that I found joy in creating designs. It’s always been there. It was then that I decided to learn more about graphic design and make it my career.
In my world as a designer, I recognize that there is always something new to learn, incredible people and things to be inspired by, and different ways to evoke responses through color and type.
I love the challenge, the uniqueness of my work, and the people I get to work with.
With a commitment to my clients and skill set (which I am always developing), I strive to exceed expectations.
Can you provide your services online or remotely? If so, please add details.
My services are offered online and remotely. Most communication occurs via email. Phone calls may also be necessary.
What changes have you made to keep your customers safe from Covid-19?
My business is not an in-person business and so COVID-19 has not affected my customers in terms of in-person safety.
BRANDING AND VISUAL IDENTITY
The purpose of visual identity is to create an emotional impression on your audience, inform viewers about the nature of your brand and services or products offered, as well as unify the many different aspects of the business through consistent visuals.
Your branding and logo is at the core of your visual identity. A logo is the leading symbol for your brand, and it informs many of the other aspects of your visual elements. Including, but not limited to website design, social media graphics, cover images, advertising, business cards, letterhead, etc.
Establishing a strong brand and overall visual identity is crucial to your business' success in reaching your clients. Together, as we build your visual identity for your brand, let's go the extra mile to impress, entertain, and persuade your audience.
Contact me for a logo questionnaire that can help us get started on your logo design, define your brand and your business' visual identity.
Clients | The Gray Samaritan, Leadership Development by Scot N. Storey, Blake Therapy and Consulting, A&M Photography Forever
EDITORIAL DESIGN
Editorial design has a big impact on how written information is understood. Designing attractive publications includes making strategic decisions on typography, layout, graphics, and illustrations.
The goal of editorial design is to make publications attractive, visually interesting, and easy to read. My goal for your project is to design a publication that is cohesive, clear, and draws your readers in.
Examples | eBooks, lead magnets, brand guidelines, branding documents, brochures, business cards, stationery, newsletters, flyers, event programs, cover pages, planners, journal pages
Clients | Fit by Luwame, Biceps After Babies, Hayen Design Co., Messiah University, American Mental Wellness Association, ClockShark
WEBSITE DESIGN
Every small business needs a website.
Yes! It’s true. A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company.
Let’s partner together to build your business a website that helps you attract clients, build credibility, turn visitors into customers, grow your business, and help you gain a competitive advantage in your industry.
Website experience: Wix, Squarespace, Shopify, Webflow, Adobe XD
MARKETING | SOCIAL MEDIA AND ADVERTISING
Well-designed social media graphics and advertisements accomplish a lot for your business, including helping your audience process, understand, and retain your message in an effective and quick manner.
Visuals need to make information stick and with the quick scrolling we do on social media, it's important to capture the eye of every viewer with an aesthetically pleasing and engaging graphic. I can help you elevate your brand and engage your audience through customized social media graphics and advertisements.
As a business owner, you know the importance of effective marketing. Let's work together to connect to your audience with designs tailored to your business, brand, and target market and bring them back for more.
Examples | Instagram graphics, Facebook graphics, blog graphics, yard signs, advertisements, email headers, web graphics
Clients | ClockShark, Jaylynn Promotions, Konhaus Print & Marketing, North American Meat Institute, Nutrition for Softball
OTHER DESIGN SERVICES
Email Newsletters (i.e. Mailchimp)
Hero Image Graphics
Advertisements
Book Covers
PowerPoint and Google Slides Presentations
Product Mockups
Image Enhancements
Trade Show Booth Backdrops
