Innovata Group LLC
Livonia, MI, Wayne
(1)
Livonia, MI, Wayne
(1)
Innovata Group is a small digital agency specializing in web development, online marketing, and our "No Worries" website management service. Our reputation has been built by asking really good question, listening more than speaking, and being accountable to our customers.
Show more
1 customer review
Greg Burkett
Great work and communication. Highly recommend these guys to build and support your web projects!
What makes a great website?
Based on our 18+ years of experience working with hundreds of clients we realized a few things about what makes a great website regardless of the platform such as WordPress, Joomla, Drupal, Wix, or how nice the site is designed. Here's what decision makers have shared with us:
1. Does it help us achieve our business goals?
2. Does it have the features valued by our visitor demographic?
3. Is it secure from potential threats?
4. Does it look and function well on mobile?
If a beautiful and feature rich site does not align with your business goals and does not help you achieve them, it is seen as an necessary expense. But if your site can automate communication, streamline workflow, generate leads, or help drive business decisions, then it becomes a strategic part of your business plan.
What questions might you ask a client when starting a new project?
What are your business goals?
Describe your customer or desired site visitors.
What makes your business different?
As it relates to marketing, what currently works? What doesn't?
How will be the site be used? Customer facing, partner portal, employee resource, etc....
How are we going measure success?
Describe your creative process.
Our process if very simple and straightforward.
1. Research and Discovery
-Data Gathering
-Interviews with Stakeholders
2. Assess and Analyze
-Define project scope
-Identify any potential roadblocks.
3. Design
-Design comp review and approval
4. Development
-Prototype Delivery and Review
5. Launch
- Test and launch
-Review and monitor
6. Feedback
What information do you need from a client before you can start work?
Depending on the type of project and potential scope it could be as simple as "redesign our current site, logo, etc...". Or as complex as "let's sit down for a day or two and really understand your business and goals...".
What do you love most about your job?
When we are able to help clients turn complex issues into simplified solutions.
Learning about new businesses, services, or products from working with our customers.
When we are able to help a customer gain a big competitive advantage over the competition and seeing the results.
I love that fact that no day is ever the same and there is always an interesting problem to solve.
What inspired you to start your own business?
From the time I was a child, I seem to have always been business minded. Whether it be starting a lemonade stand or door-2-door sales, I have loved the challenge of creating "something" from my efforts.
Why should our clients choose you?
- Proven solutions provider with 18+ years of experience, hundreds of clients
- Average customer relationship of 3.5 years
- Able to convey technical / complex ideas into relatable business language
- Strong communicator and listener
- Accountable for the good, bad, and ugly
