G&G Creative
Tujunga, Los Angeles, CA
(1)
Tujunga, Los Angeles, CA
(1)
Our work encompasses design for all forms of printed media, corporate identity (logos, stationery, color palette, typography), brochures, magazine or newspaper advertising, outdoor advertising (billboards, posters) and electronic displays. We offer help with editorial and copywriting whenever needed as a complement to book or advertising design.
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1 customer review
G&G Creative
Hi Alan,
The truth is that the comm line with you is really valuable and I do not take it for granted. It is a big relief for me to have someone to help with the things you do but in a way that I can be totally honest and you understand. S. R.
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Describe your creative process.
The first step is always a detailed discussion with the client to find out what their goals are, who their audience is and what they want to communicate. Many projects, particularly logo and identity design, require a designer to get "inside the client's head" in order to see the project from the client's viewpoint. The next step involves research and idea gathering, depending on the type of project. Every project is unique. There is no one best way to work, so once these first steps are done the creative process begins in earnest.
We find our vision for the project and collaborate with the client to fine-tune it until we both have the "ah ha" moment that tells us we have the concept right. From there, the creative process gets into full swing, bringing the concept into visual form and, when the client is happy with the final result, creating the production files that will go to print or, in the case of a logo and identity program, are turned over to the client for future use.
When needed, we can recommend reliable and high-quality print providers for all forms of printed matter. Upon request, we handle all necessary liaison with the provider on the client's behalf.
What information do you need from a client before you can start work?
The key ingredients are the "Who? What? How? and When?" of the project: Who is the audience (age group, interests and activities, etc.), what message do you want them to get, how will you use the creative, and when do you need it? This basic information is our starting point for the initial interview where we get to understand exactly what they client needs. This may, and often does, help to clarify the client's own vision for the project.
What do you love most about your job?
Finding the ideal visual solution to a client's design challenge is incredibly satisfying. Books are a specialty because they are so hard to design well, and it's terrific to get that "Wow" reaction from the client when the design and typesetting is complete. There's nothing better than having someone say "Thank you for making me look so good."
What inspired you to start your own business?
Design is a passion. There is no better way to live than to do for a living what you would happily do for pleasure.
Why should our clients choose you?
Clients say that what stands out for them is how well, as Creative Director, I understand what they are trying to achieve. Since that is the critical starting point -- you can't design for something if you don't completely "get" what it's about -- I would say that's probably the most important reason.
